------------------------------------------------- Leadership by Zappos ------------------------------------------------- For this first assessment‚ we wish to provide a general overview of Zappos corporate‚ and to focus on its original methods of management. At a glance‚ Zappos was fonded in 1999 and is a service company that happens to sell shoes‚ but also clothing‚ handbags‚ eyewear‚ and watches. The strength of this company is based on its online service: a fast and free shipping. The benefits
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10am -12pm Zappos case study Case Questions for Discussion 1. Draw and describe the customer benefit package that Zappos provides. Identify and describe one primary value creation‚ one support‚ and one general management process you might encounter at Zappos. (A) General Management Pro Value creation Process Value creation Process Customer Customer Value creation Process Wants & Perceived Support Process Needs Benefits The customer benefit package Zappos provided to their
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outstanding customer service‚ CEO Tony Hsieh states that the company must possess a strong‚ and continuously evolving‚ culture. Outside of the existence of the core values‚ Zappos promotes a culture that emphasizes autonomy‚ transparency‚ and independence of all employees. Each employee is valued as a key contributor to the success of Zappos‚ with knowledge that they each add to the company and the company is investing into them as well. The employees’ ability to express their personalities‚ and practice
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Although there are hierarchical levels‚ there is a sense of transparency that alleviates the stress of authority figures. Though this type of structure may have worked for Zappos‚ it is not the only type of structure to generate success and its success is not based on structure alone. In terms of organizational structure‚ Zappos would be considered a flat decentralized organization. When an issue surfaces‚ the employee closest the problem is empowered to make a decision (Eckel‚ 2011). This creates
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Zappos’ culture is one that we all dream about‚ one that promotes friendship‚ equality‚ and happiness. Bauer and Erdogan define culture as an organization’s personality‚ which refers to a system of shared assumptions‚ values‚ and beliefs that show employees what is appropriate and inappropriate behavior. Zappos’ culture was considered an outlier to say the least‚ one that was driven off of “inspiration rather than motivation” according to CEO Tony Hseih. It was the goal of the organization to empower
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a) Customer based segmentation b) Product lines based Segmentation Strategy to optimize supply chain performance of Alpha Systems‚ Inc. (ASI) 1. Procurement – ASI can categorize the procurement requirements based on the customer based segmentation. Achieving procurement according to the strategic importance and service standards will yield to higher reliability of deliveries to the superior valued customers. Further‚ procurement can focus on mass-market consumer channels customer segment by
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Zappos CEO Tony Hsieh Happy Making $36‚000 A Year Working For Amazon Posted Sep 10‚ 2010 12:48pm EDT by Henry Blodget in Investing‚ Tales of the Valley Related: AMZN One of the most striking Internet success stories in recent years is Zappos‚ the $1+ billion e-commerce business which was bought last year by Amazon. But‚ as is often the case‚ the Zappos empire was not created overnight. Ten years ago‚ the online retailer known for selling shoes was actually desperate for sales. It wasn’t until
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Zappos Case Study Analysis Started as a pure shoes E-tailer in 1999 in San Francisco under shoesite.com‚ Zappos went from $1.6M in gross sales to more than $2 billion in 2011 including apparel‚ footwear and accessories (Figure:1). The customer service dedicated company created and fostered a great business model that puts the company culture in the driver’s seat. During the recession of 2008 the company laid off 8% of its workforce. Therefore‚ in 2009 Hsieh‚ the CEO was forced to sell the company
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and selection. Zappos was intended to be that retailer. Zappos believes in offering the best customer service. To be able to perform this way‚ Zappos needed to control every aspect of the company. They decided to stop outsourcing their shipping
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Zappos which began as an online retailer that only sold shoes‚ who had a wide variety of colors‚ sizes‚ styles and brands‚ had become one of the online retail moguls of its time. It has expanded into selling everything from “shoes‚ handbags‚ eyewear‚ watches‚ and accessories”‚ (Noe‚ © 2013)‚ which account for 30% of all online sales. When Zappos CEO‚ Tony Heish‚ had ideas and plans for the company he knew that he wanted a strong customer oriented company and one that had a strong and loyal company
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