1.Introduction The aim of this report is to analyse Ryanair’s current service culture and provide a new strategy to refocus the Ryanair brand to make it more customer-focused and family friendly. In 1971‚ Southwest Airlines revolutionised air travel with its low fares and strong focus on customer service. Ryanair used Southwest’s innovative business model and have become very successful. Today it operates across 26 countries and carries more international passengers than any other airline in the
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Company Culture A company’s culture is very important and it is a set of standards that everyone in that organization is expected to follow. Looking at a company’s culture can tell you everything about them‚ such as their beliefs‚ morals‚ goals‚ vision‚ and in a short amount of time it can give you a simple understanding of everything that company is about. The main question that needs to be answered‚ is it important or not to hire employees that fit into that company’s culture? From my opinion
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sell clothing‚ home products‚ as well as food‚ responsibly sourced from around 2‚000 suppliers globally. Their clothing and home ware sales account for 49% of their business while their food sales account for 51%. Now more than ever‚ they are also known for their green credentials as a result of their five-year eco plan‚ Plan A‚ which will see them‚ amongst other things‚ become carbon neutral and send no waste to landfill by 2012. This assignment requires me to compile a customer service training
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variations in your voice quality can help encourage customers to listen (if have a pleasant voice and accompanied with a smile) or discourage them (if it is a harsh-sounding)‚ depending on their perception of how your voice sounds. Such qualities can be a problem because others are less likely to listen to or interact with you if your voice quality is irritating. 3) What are some examples of inappropriate work attire? Certain types of clothing and accessories are acceptable in the work environment
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organizational culture of Zappos.com in relation to its formation‚ artifacts‚ and strategic advantage fit. Zappos.com possesses a culture created from the ten established core values and the emphasis on happiness both within and outside of the workplace. In order to achieve the goal of outstanding customer service‚ CEO Tony Hsieh states that the company must possess a strong‚ and continuously evolving‚ culture. Outside of the existence of the core values‚ Zappos promotes a culture that emphasizes
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Zara’s – Customer Service Level Any successfully marketing strategy will place the customer in the center of a circle surrounded by the four P’s (product‚ place‚ promotion and price) understanding that the customer is not part of the marketing mix‚ but rather the target of all marketing efforts. Zara’s product is a physical good; therefore place requires logistics decisions in addition to the design and manufacture of the product itself. Zara’s home base is Spain. It is there (for the most
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------------------------------------------------- Leadership by Zappos ------------------------------------------------- For this first assessment‚ we wish to provide a general overview of Zappos corporate‚ and to focus on its original methods of management. At a glance‚ Zappos was fonded in 1999 and is a service company that happens to sell shoes‚ but also clothing‚ handbags‚ eyewear‚ and watches. The strength of this company is based on its online service: a fast and free shipping. The benefits are various:
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Abstract The online retailer Zappos stands before challenges in order to continue grow and tackle the issues of the current global economic environment. This article investigates the company’s core competences and competitive advantages and how they should be used to create a sustainable competitive position. With excellent customer service‚ company culture and information- and supply chain management in focus‚ Zappos should mainly expand its business by introducing new product categories. Complementing
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benefits are not legally required‚ it is vital for companies to keep up with competition and retain employees. HRM‚ must act as the driving force behind in building willingness in employees‚ employee retention and by attracting potential candidates. Using benefits as a strategic component helps enhance the effectiveness‚ morale‚ productivity and achievement of goals. The internet helps enable employees to research companies before taking a job. Companies can lose employees to competition as a result of
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be discussing about Nike`s Company‚ focusing on its shoes. The report begins with the overview of the company‚ including history‚ a brief discussing of customer and competitor. The next part of the report will exploring how Nike creates and delivers value its targeting customer and capturing value from customer through the value delivery process and marketing mix which are product‚ price‚ place and promotion. This is achieved by understanding market place and customer needs and wants‚ designing
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