University of New Mexico http://danielsethics.mgt.unm.edu Zappos: Delivering Happiness to Stakeholders INTRODUCTION Can a company focused on happiness be successful? Zappos‚ an online retailer‚ is proving that it can. The company’s revenue grew from $1.6 million in 2000 to $1.64 billion in 2010. Tony Hsieh‚ Zappos’ CEO says‚ “It’s a brand about happiness‚ whether to customers or employees or even vendors.” Zappos’ zany corporate culture and focus on customer satisfaction has made
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Zappos’ culture is one that we all dream about‚ one that promotes friendship‚ equality‚ and happiness. Bauer and Erdogan define culture as an organization’s personality‚ which refers to a system of shared assumptions‚ values‚ and beliefs that show employees what is appropriate and inappropriate behavior. Zappos’ culture was considered an outlier to say the least‚ one that was driven off of “inspiration rather than motivation” according to CEO Tony Hseih. It was the goal of the organization to empower
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| |Strategic Analysis Report | | | |An in depth view of where Zappos came from‚ where the company wants to go‚ and how | |they intend on getting there. | | | |Crandall Ryan Lewis
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Zappos | Strategic marketing Assignment 2 Develop marketing strategy | | Tutor name: Bronwyn HIGGSTutorial Time: Wednesday 10am-11amTeam member:Geyang Chen (355513) | Xiaofei Meng(387415) | Sitong Liu (387468) | | | Contents 1.0 Executive Summary 2 2.0 Marketing Objectives 2 3.0 High-level Strategic Alternatives 3 4.0 Marketing mix strategies 5 4
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Delivering Happiness Final Paper 8/22/2012 Zappos‚ an online retailer‚ is proving that an unfamiliar approach to business can also help grow revenue. Zappos revenue grew from $1.6 million in 2000 to $1.64 billion in 2010. How can a company focused on happiness be successful? Zappos corporate culture and focus on customer satisfaction has made it both successful and a model for other companies. Zappos focus on stakeholder happiness contributed to its success. Tony Hseih in his book Delivering Happiness
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Contents Question 1: What are Zappos’ supply chain related core competencies and sources of competitive advantage? How sustainable are they? What role does corporate culture play in these questions? Zappos consider themselves “a service company that happens to sell shoes”. The main core competency of the company is its customer service. Hsieh considered customer service to be one of the most important aspects of the business. If a business has excellent customer service‚ then customers
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Case: Zappos.com 1. The competitive advantage of Zappos is great customer service that deeply impresses customers and made them purchase repeatedly. This competitive advantage comes from the unique company culture which was carefully promoted. The culture is comprised of a set of values that encourages employees to be positive‚ happy and creative at work. Through well-integrated recruitment‚ training process and team activities‚ it successfully influences employees’ attitude. It works much better
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Zappos Case Study Analysis Started as a pure shoes E-tailer in 1999 in San Francisco under shoesite.com‚ Zappos went from $1.6M in gross sales to more than $2 billion in 2011 including apparel‚ footwear and accessories (Figure:1). The customer service dedicated company created and fostered a great business model that puts the company culture in the driver’s seat. During the recession of 2008 the company laid off 8% of its workforce. Therefore‚ in 2009 Hsieh‚ the CEO was forced to sell the company
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1. Describe the strategic plan of Zappos three C’s. Zappos has three main core strategic plans for making itself successful in business‚ Company Culture‚ Customer Service and Clothing. All these three core objectives of the company make Zappos one the most desirable and copied business structures in the world today. These three C’s have changed the way we view and feel how a company should be administered today’s world. Although Zappos has a unique way of operating itself‚ it has taken some basic
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should provide coordination of performance results. (p.117) The Zappos article is a perfect example of this type of structure. Zappos has an informal structure organizational structure. The structure follows a different method. The informal structure identifies key positions of management within the organization. Zappos has developed an organizational culture that creates a positive‚ fun working environment. Strong cultures lie Zappos emphasize teamwork‚ allow risk taking‚ encourage innovation and
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