| |Strategic Analysis Report | | | |An in depth view of where Zappos came from‚ where the company wants to go‚ and how | |they intend on getting there. | | | |Crandall Ryan Lewis
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Contents Question 1: What are Zappos’ supply chain related core competencies and sources of competitive advantage? How sustainable are they? What role does corporate culture play in these questions? Zappos consider themselves “a service company that happens to sell shoes”. The main core competency of the company is its customer service. Hsieh considered customer service to be one of the most important aspects of the business. If a business has excellent customer service‚ then customers
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Case: Zappos.com 1. The competitive advantage of Zappos is great customer service that deeply impresses customers and made them purchase repeatedly. This competitive advantage comes from the unique company culture which was carefully promoted. The culture is comprised of a set of values that encourages employees to be positive‚ happy and creative at work. Through well-integrated recruitment‚ training process and team activities‚ it successfully influences employees’ attitude. It works much better
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1. Describe the strategic plan of Zappos three C’s. Zappos has three main core strategic plans for making itself successful in business‚ Company Culture‚ Customer Service and Clothing. All these three core objectives of the company make Zappos one the most desirable and copied business structures in the world today. These three C’s have changed the way we view and feel how a company should be administered today’s world. Although Zappos has a unique way of operating itself‚ it has taken some basic
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The company that stood out the most among those listed was Zappos. Having some personal experience with this company‚ it seemed to be the best choice for me. After using Zappos on several occasions for purchases‚ this assignment would allow me to further research it and get an even greater understanding of the company’s culture‚ its climate and what it stands for. At Zappos‚ their belief is “If you get the culture right‚ most of the other stuff – like great customer service‚ or building a great
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Zappos was founded by Nick Swinmurn in 1999. The initial inspiration came when he couldn’t find a pair of brownAirwalks at his local mall.[6] That same year‚ Swinmurn approached Tony Hsieh and Alfred Lin with the idea of selling shoes online.[8] Hsieh was initially skeptical‚ and almost deleted Swinmurn’s voice mail.[9] After Swinmurn mentioned that "footwear in the US is a 40 billion dollar market and 5% of that is already being sold by paper mail order catalogs‚" Hsieh and Lin decided to invest
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Science Degree. While Tony was attending school he also worked at a pizza parlor where he managed and sold pizza to students in his dorm. Tony Hsieh who is now the CEO of Zappos‚ helped out the online shoe and clothing company grow to more than one billion in gross merchandise sales over a period of ten years. Amazon.com bought Zappos in a deal in the fall of 2009 and it valued over one billion dollars. Objective 2: Analyze the CEO’s leadership style and philosophy‚ and how the CEO’s leadership
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should provide coordination of performance results. (p.117) The Zappos article is a perfect example of this type of structure. Zappos has an informal structure organizational structure. The structure follows a different method. The informal structure identifies key positions of management within the organization. Zappos has developed an organizational culture that creates a positive‚ fun working environment. Strong cultures lie Zappos emphasize teamwork‚ allow risk taking‚ encourage innovation and
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perusahaan ini sangat terkenal. Di bulan Januari 2010‚ Zappos berhasil masuk jajaran majalan Fortune untuk “Best Companies to Work for”. Zappos dinyatakan sebagai contoh perusahaan terbaik bagi tempat belajaran tentang corporate culture. Perjalanan awal perusahaan ini tidaklah berlangsung dengan baik‚ bahkan hampir mengalami kebangrutan pada tahun pertama berdiri. Namun masalah tersebut merupakan sumber sukses perusahaan ini. Ketika hampir bangkrut Zappos membuat kebijakan-kebijakan “penyelamatan” yang
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Introduction: In 1999‚ Nick Swinmurn developed the idea of Zappos when he was flooded with frustration from not being able to find a shoe that matched his needs. When he felt that he found the right style‚ he wouldn’t discover the correct size or color. An abundant of issues arose with every story he went to. That is when he decided to create a better avenue for future customers. According to the “In the beginning” blurb‚ online retail transactions were expected to reach nearly
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