Internal analysis 3 The Value Chain 3 SMS-model 4 External analysis 4 PEST 4 Porter’s Five Forces 5 Competitor analysis 5 SWOT analysis 6 Conclusion 6 Literature 7 Enclosures 10 Enclosure 1 10 Introduction In 2009 H&M and Zara were accused of using child labour (www.ilo.org). Even though H&M is a huge company the scandal damaged the reputation of H&M and without the right recovering strategy the damages might have been fatal. Since the scandal H&M has worked
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up with the new theories? What are these theories about? Why are these researchers calling for change? (Hint: 7Ps‚ 4Cs‚ SAVE‚ etc.) The new theories are the 7P’s and the 4 Cs‚ which is mostly used in service marketing. The 4Cs has two kinds‚ one invented by Lauterborn (consumer‚ cost‚ communication‚ convenience) ‚ the other by Shimizu (commodity‚ cost‚ communication‚ channel) The 7Ps are traced back to the book ‘Million Dollar habits’ by Brian Tracy‚ these add up to the 4Ps that already exist
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apparel Similarities and differences: The fashion industry recognizes local designers for producing the major fashion apparels which is different from the case of Zara that operates on a global level. However the industry is aware of the major players around the globe of which Zara is one. The industry is government aided while Zara is privately funded. Many of the organizations in the fashion industry are also supported through corporations and
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implication of Gateway’s decision to offer fewer configurations ? Zara : Apparel Manufacturing and Retail 1. What advantage does Zara gain against the competition by having a very responsive supply chain ? 2. Why has Inditex chosen to have both in-house manufacturing and outsourced manufacturing ? Why has Inditex maintained manufacturing capacity in Europe even though manufacturing in Asia is much cheaper ? 3. Why does Zara source products with
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used by maximum number of people. ➢ Price perception of various brands: ➢ 82% thought Black Bird is 7p‚ 18% thought it was at 8p… 76% thought Four Ace was at 8p and 21% thought it was at 7p.3% thought Four Ace was at 10p. ➢ 92% thought Snowax was at 10p ‚ 8% thought it was at 8p. ➢ 10% thought chetak was at 9p‚ 60% thought it was at 8p‚ 30% thought it was at 7p. Percentage of respondents using Black Bird is 31 and Four aces is 20 ‚ Chetak is 4‚ Snowax is 5 . 29% use
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Street Ozone Park‚ NY‚ 11417 (718) 213-28616 alexis.yecora@me.com February 26‚ 2013 Mrs. Lilly O’Connor Customer Service Manager Zara Corporate Office Headquarters 500 Fifth Avenue‚ Suite 400 New York‚ NY‚ 10110 Dear Mrs. O’Connor: Please credit my Visa account to correct an invalid charge of $291.73. On February 18‚ 2013‚ I bought through your Zara USA website two of the woman shoes. I purchased in size 6 both the Electric Blue wedge sneakers and the brown Studded Strappy sandals
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Zara also boasts impressive financial figures. Profits at Inditex SA‚ the owner of the Zara retail chain‚ have jumped 64% in the first quarter of 2010‚ while the company’s stock has risen 43% in the past 12 months. Zara‚ now present in 77 countries‚ also recently launched online operations in 85 countries encouraged by the two million people who have downloaded Zara’s smartphone application in the first six months after its launch (Bjork 2010). 5 flexibility princeples on which zara
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Títol : Zara and Benetton: Comparison of two business models Volum: I de I Alumne:Amalia Paola Palladino Director/Ponent:Jose M. Cabré Garcia Departament:Organización de Empresas (OE) Data: 28 Junio 2010 Data:28 June 2010 DADES DEL PROJECTE Títol del Projecte: Zara and Benetton : Comparison of two business models Nom de l ’estudiant:Amalia Paola Palladino Titulació:Ingenieria Superior Infomatica Crèdits:37‚5 Director/Ponent: Jose M. Cabré Garcia Departament:Organizazión de empresas
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Review Question (pg. 54‚ no. 12) The term “marketing mix” could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy? The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous
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the apparel industry? What it means for a company like Zara? Traditionally‚ national retailers outsource apparel production‚ via global brokers‚ to thousands of small apparel makers. Globalization created options for countries and companies in the apparel industry. Improving technology‚ sourcing‚ and production systems let innovative apparel makers compress cycle time. Shortening process time increases efficiencies and boosts profits. Zara applied its innovative strategy to reset the standards
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