Zara is a flagship brand of the Spanish retail group‚ Inditex group. Inditex is the world’s largest fashion group‚ which owns other fashion brands such as Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home‚ Lefties and Uterqüe. It was founded in 1975 by Amancio Ortega‚ when he decided to expand his factory in Arteixo by opening a store in La Coruña. Zara has expanded since and currently operates a total of 1‚671 stores
Premium Inditex Fashion Target market
globally? Zara has several advantages when it expands its operation in global markets. Firstly‚ Zara has always promoted its products via its stores and it had its own centralized distribution center which will translate to low advertising and logistics costs when it enters new markets. As opposed to its competitors who would invest heavily on advertising and organize a distribution system. Secondly‚ apparel retailing was witnessing increasing concentration which would benefit Zara when it entered
Premium United Kingdom International trade Brand
Summary of Zara Zara specializes in inexpensive fashions for women and men between the ages of 16 and 35. In keeping with the spirit of that demographic‚ Zara moves quickly. Like many apparel retailers‚ it has two seasons—fall/winter and spring/summer—but selections change frequently within those periods. Items spend no more than two weeks on the shelf before making way for new merchandise‚ and stores are replenished twice a week. With annual growth of around 20 percent in both sales and number
Premium Medicine Management Patient
Key Success Objectives for Zara’s Performance Speed Speed and responsiveness to Market‚ Zara has changed the way clothing industry works where deigning‚ production and delivery to the retailers requires period of six months. The design and distribution cycle of the company takes just 10-15days in the whole process. Zara’s speed to market in product development exceeds the capabilities of its competitors. This in itself provides additional value to stakeholders‚ customers‚ and stores in producing
Premium Supply chain management Retailing Management
Zara Boutique Clothing Store (as subsidiary of Index SA) • Very strong link between store managers and central design team • Real time sales tracking through the use of electronic equipment- helps to identify trends • Trends translated to products within 15 days (catch the fashion while is still hot‚ thus responding quick to the fast changing taste of young urban consumers). Designs delivered quickly to stores • Continuous analysis of value chain and seeks to achieve control on as many sections
Premium Retailing Marketing Product management
Zara owns and manages numerous resources that can be categorized as tangible‚ intangible or organizational capabilities. The interactions between tangible and intangible resources help create organizational capabilities that provide value to the end consumer. Zara has a large variety of tangible resources due to its international expansion and vertical integration. Zara has 507 stores around the world with a total selling area of 488‚400 m² and 1‚050 million of Inditex ’s capital invested
Premium Asset Balance sheet Vertical integration
DIS 620 (TEI 2014) Management Information Systems (Oct 18‚2014) Case 1: Zara‚ Netflix and Amazon Business Systems by Efstratiou Kostandinos 1. ZARA a. General. Zara is one of the greatest global fashion companies belonging to the Spanish retail group‚ Inditex SA. Its founder Amancio Ortega Gaona opened its first store in A Coruña (Spain) in 1975. During the 1980s Ortega started changing the design and distribution process to react to new trends quicker. In 1988 the company started its
Premium Inditex Inditex Amazon Kindle
and discussion As complete as possible‚ sketch the supply chain for Zara from raw materials to consumer purchase. Raw material – High tech automated cutting facilities – Small workshops – Ware houses – Stores – customers – Stores – Commercial managers Raw material Zara makes 40 percent of its own fabrics and produces more than half of its own clothes (maximize time efficiency) Cuts fabric in-house As it completes designs‚ Zara cuts fabric in-house. The cutting is done in Zara’s own high-tech
Premium Warehouse Clothing Logistics
A Zara - What did we learn? The case examines Zara‚ or its parent Inditex‚ that has established a super quick response value chain system. Traditional apparel value chains take months before a fashion season begins‚ but Zara is able to observe what is hot (and what is not selling) and responds quickly on the up-to-date fashion trends. As a result of Zara’s outstanding results‚ Inditex has expanded into 40 countries by 2001. • A quick comparison (see Class PowerPoints for financial
Premium Depreciation Capital Capital accumulation
MN3027 – STRATEGY IN ACTION ASSIGNMENT 2 – 3‚000 words ZARA: FAST‚ FASHION from SAVVY SYSTEMS Contents Contents 2 1.0 Introduction and Key Issues: 4 2.0 Present Vision‚ Mission‚ and Corporate Objectives: 5 3.0 Situational Analysis: 6 3.1 Environmental Analysis: 7 3.1.1 PESTLE: 7 3.1.2 Market Structures: 9 3.2 Industrial Analysis: 9 3.2.1 Competitive Forces: 9 3.2.2 Strategic Groups: 11 3.2.3 Key Factors for Success: 12 3.2.3 Competitor Profiles: 13
Premium Marketing Strategic management