Week 2 Excercise - Topshop SWOT Analysis (Please add your points by editing the blog) Strengths: * hit-the-trend styles * affordability * accessibility - store coverage all over the country * availability in clothes range * numerous choices in product lines * numerous options in collections and styles‚ e.g. vintage boutigues * choices at multiple price points - for different choices of styles and qualities * store space (especially the London Oxford flagship)
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3 – INTRODUCTION For the purpose of this strategic marketing plan report‚ the chosen Strategic Business Unit (SBU) is Aquarelle Clothing Limited one of the various subsidiaries of CIEL TEXTILE LIMITED i.e. the holding company of the CIEL GROUP. In 1973‚ Sir Pierre Dalais a former executive of the group received the support of his administrative team to invest in a totally new industry namely the textile industry. With the acquisition of Floréal Knitwear Limited the company has given birth to
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Tool Summary: Perceptual Mapping Objectives • A detailed explanation of how perceptual mapping works‚ what it does‚ and what are its critical assumptions • An application of how perceptual mapping was used‚ i.e.‚ describing an application of the tool in detail‚ focusing on procedure‚ calculations‚ results‚ and interpretation. Background Branding; is defined by Charles W. Lamb‚ co-author of Marketing: sixth edition; as a name‚ term‚ symbol‚ design‚ or combination thereof that identifies
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enjoys shopping at this clothing company to people who have never heard of this clothing company but share the same idea of equality no matter where we come from. The ad was featured on billboards across France and other countries by United Colors of Benetton a clothing company. Ward’s main claim in her rhetorical analysis is to demonstrate how “images and words are often chosen specifically to echo present debates‚ jokes‚ concerns‚ crisis‚ even other ad campaigns” (Mauk & Metz 116). Ward’s claim wants
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any of the industries it is in. Also‚ it is very hard to develop brand loyalty with Virgin‚ as the consumers cannot develop one particular relationship with the brand as it is not connecting in a way that is relevant to them. On the other hand‚ Benetton pursued Related Diversification. It houses a variety of products that complement each other and are all related to fashion and
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Toxic Threads: The Big Fashion Stitch-Up Toxic ThreadS How big brands are making consumers unwitting accomplices in the toxic water cycle Section X Xxxx Contents executive Summary Section 1: introduction Section 2: Methodology and results Section 3: Fast fashion: more fashion‚ more toxics Section 4: conclusions and recommendations Appendix 1 Appendix 2 Appendix 3 Endnotes 31 39 42 46 48 52 3 9 13 acknowledgements: We would like to thank the following people who contributed to the
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DISSERTATION PROJECT The Fashion Consumer’s attitude towards the fashion/lifestyle brands adopting CSR as a part of their business strategy Author: Anjali Saini Fashion Marketing (2009-11) PEARL ACADEMY OF FASHION AIM OF THE PROJECT After all the harm that man has done to the planet Earth‚ the time has come for mankind to protect himself and the planet from further destruction and to save the planet. To solve this purpose‚ there is much talk about Corporate Social
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[pic] BY ANURAG BINDAL ENROLLMENT NO: 07BS0711 ICFAI BUSINESS SCHOOL‚ KOLKATA BENETTON INDIA PRIVATE LTD. (GURGAON) SUMMER INTERNSHIP PROGRAM FINAL REPORT Duration: 23-02-2008 to 25-05-2008 Scope: A report submitted by in partial fulfillment of the requirements of MBA Program from ICFAI Business School. Project: Brand Positioning Company: United colors of Benetton Submitted by: Anurag Bindal Enrollment no. 07bs0711
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UIBS Strategic Management Individual Assignment ‚ Meric Oztekin 1. Course Exist Case: Zara – Business Model‚ Competition‚ Competitive Advantages‚ and Strategies Read the case Zara – Fast Fashion‚ and answer the following question. Submit your answer within 2 pages. 1. What is Zara’s distinctive business model? Follow the descriptive points given in the lecture note for session1 and write it like a good story; 2. What are Zara’s key strong resources
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evaluate strategic direction of Zara‚ the world biggest retailer by analyzing its main strategies to achieve competitive advantages and its current market position in the UK market. II/ Discussion: 1/ Brand portfolio: Zara‚ established in 1975‚ is flagship of the Spanish retail group chain Inditex. In 2006‚ it surpassed the Swedish retailer Hennes & Mauritz with an impressive sale of $8.15 billion and become the world leading fashion retailer (Tiplady‚ 2006). Zara main merchandise is women s’ clothing
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