Discussion Questions:1.What type of generic business strategy is Zara pursuing?Zara has a low price strategy because they can use a lower cost structure than their competitors. The quality of the products is lower and they can cut costs so offer a lower price. So we can speak of a cost leadership strategy‚ low cost what gives low prices. On the other hand‚ Zara has also a differentiation strategy. They are unique in a what that they see what the new fashions clothes are and that they are able to
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of about $65‚000 which will be spent in leasing a store-front‚ registering the business‚ acquiring insurance‚ purchasing equipment for set-up‚ for e.g.‚ convention oven‚ microwave oven‚ fridge‚ computer etc‚ which are the long term assets of the company. Other assets include electronics like mixers‚ blenders etc and utensils like pans‚ spatula etc‚ while inventory includes flour‚ sugar‚ fondant‚ gum paste etc. A major portion of the start-up expense also goes into marketing and advertising. In the
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Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES
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(accessed 23 July 2005). (The) US Commercial Service (2001)‚ “Overview of the apparel market”‚ 14 April‚ available at: www.usatrade.gov/website/mrd.nsf/MRDurl/ISA_KOREA_APP_OVERVIEW-OFTHE- Vitzthum‚ C. (2001)‚ “Just-in-time fashion: Spanish retailer Zara makes low-cost lines in weeks by running its own show”‚ Wall Street Journal (Eastern Edition)‚ 18 May‚ p Winters‚ W. (2003)‚ 6th Annual Rising Star Awards‚ available at: www.fgi.org (accessed 19 May 2003).
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Amancio Ortega Gaona is a famous fashion designer and entrepreneur. * He is a founder of ZARA‚ co-founder and chairman of Inditex Group * Thanks to his great management skills he is Spain’s richest man and 5th richest man in the world (net worth of $31 billion) * „ZARA“ is a part of a holding company called Inditex. Inditex is now the largest textile company in the world. Includes 8 brands: Zara‚ Zara Home‚ Bershka‚ Stradivarius‚ Pull&Bear‚ Massimo Dutti‚ Oysho i Uterqüe * “To copy
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Rubio Malo de Molina | [Case Study – ZAra] | Marketing Management – First Assignment | Contents Case preparation 3 - Write a brief synopsis of the company background 3 Questions to answer: 4 - Explain the evolution of fashion market (product‚ environment‚ target…). 4 - Which are the most important differences between “Marketing orientation” and “Market Orientation”? What do you think is better nowadays? 4 - Why Inditex and Zara is a paradigmatic example of market orientation
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Running head: Zara Case Paper Analysis 1 Zara: IT for Fast Fashion Case Analysis Sonal Bhagwat University of Houston-Victoria MGMT 6352-2011FA-25125 November 2011 Zara Case Paper Analysis 2 Table of Contents: • Abstract 3 • Case Description 4 • Goals and Strategy 5 - Speed and Decision-making 5 - Marketing‚ Merchandising‚ and Advertising 6 - Information Technology 6 • Problem Analysis Firm-based-value chain model
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Significant local variation in customers’ attributes and preferences was an issue not only between regions but also within regions. ZARA’S BUSINESS MODEL We mainly analyzed Zara to recommend on Inditex’s strategy since it was the flagship of Inditex and the generator of a huge percentage of financial results by itself. Zara used needs-based positioning‚ targeting a specific segment of customers and providing a tailored set of activities that can serve those needs best‚ in developing its business
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N0 | NAMES | REG N0 | SIGNATURES | 1 | ITANZE Dieudonne | PSF20115374S | | 2 | IYAKAREMYE Pascal | PSF20115291S | | 3 | KAGABO Prime | GSF20115035S | | 4 | KAMALIZA U.Janviere | GSF20115053S | | 5 | KANKURANGA François | PSF20115308S | | 6 | KANYANGE Yvette | PSF20115121S | | 7 | KAYIGAMBA Viateur | GSF20114958S | | 8 | KASINE Diane | PSF20115172S | | 9 | KAYESU Moreen | GSF20114904S | | 10 | KAGAME Fred | GSF20114915S | | 11 | KALINDA Bryan | PSF20115155S | |
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Current and noncurrent assets There are two main categories that assets can fall in‚ and those are current assets and noncurrent assets. Assets are valuables such as cash‚ inventory‚ trademarks‚ and property. Current and noncurrent assets differ from one another in several ways. The main difference among current assets and noncurrent assets is the time it takes for them to liquidate when needed. The order of liquidity is presented on the balance sheet in the order of the amount of time it takes
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