H-E-B Own Brands 4-12-2012 Marketing Rob Price was recently made vice president of Own Brands‚ which was the private label of H-E-B. The chairman‚ Charles Butt‚ had a real interest in growing the sales of the Own Brand product line. At the time‚ Own Brand represented 19% of sales while national brands accounted for the rest‚ which was opposite of 30 years ago when Charles took responsibility for the business. Charles gave Rob a goal to increase the sales of Own Brand’s private label by 11%
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or bMajor Brand Strategy Decision A) Brand Positioning Product attributes - Ford has retained a reputation for building high quality‚ safe and good performing vehicles. Product benefits - Best in quality and class‚ rugged‚ tough‚ green‚ safety‚ and fuel efficiency. In-car technology that allows you to send and receive wireless phone calls and text massages as well as operate nearly portable digital media players with simple voice commands. Beliefs and values - Ford Malaysia is a manufacturer
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LOUIS VUITTON Brand Positioning Essence The Potent Symbol of modern Style. LV creates innovative‚ elegant and practical modern luxuries with quality. Heritage LV originates in Paris‚ since 1854. Personality LV is Elegant‚ Practical‚ Prestige‚ Luxurious‚ Desirable‚ Stylish‚ Value-for-money‚ High-quality and Ever-lasting. Visual Identity Monogram Canvas on LV products Brand Logo Simplified Brand Logo User Image Consumers are stylish‚ fashionable‚ aware of designer’s brands and look for quality
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Russell Hobbs brand audit Mission statement For over 50 years‚ the Russell Hobbs™ brand has been synonymous with innovation‚ performance and industry leading design by delivering real consumer benefits. As part of our European heritage‚ we continue to develop new concepts that expand the boundaries of technology and stay true to the gourmet roots that define our culture. In following tradition‚ our products continue to deliver best in class innovations‚ designed to inspire your culinary talents
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Dettol Introduction Dettol is a brand which has been protecting India for more than 75 years. DETTOL is a brand of Reckitt Benckiser and has stood for “trusted protection” in India since 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of India’s Most Trusted Brands (ORG Marg Brand Equity Survey). Introduced in 1933‚ initially used for cuts and wounds‚ Dettol soon took a life of its own in every Indian home. Families used it in myriad ways
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from name brand products to generics or house brands. What is a house brand or a generic product? A house brand‚ otherwise known as a store brand‚ is a proprietary brand of merchandise sold by one retailer and often bearing the name of the retailer. A house brand is usually sold at a lower price than the equivalent name brand product and can‚ sometimes‚ have packaging identical to that of the national brand. Whereas‚ a generic brand has no-proprietary name and can even be absence of a brand name.
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Dennis Crowley is president and CEO of Brand Engineers‚ a Teaneck‚ N.J.‚ research firm. He can be reached at 201-530-5360. This article appeared in the March 28‚ 2011‚ edition of Quirk’s e-newsletter. conic brands are in the enviable position of having developed long‚ meaningful emotional bonds with consumers. However‚ like in any lasting relationship‚ you have to constantly work on adapting to change as you grow. Every marketer plans to have their brand and target audience evolve together; unfortunately
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“Global Brands vs. Local Brands” A big issue facing the international marketing world today is whether global branding is better then local branding. Consumers all over the world have many different opinions on whether they like purchasing products from big corporate‚ multicultural companies or the local mom and pop shops that they have grown to know‚ and became comfortable with. The pros and cons of both global and local branding vary from good and bad. In my opinion local branding are still
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Individual Assignment 3 - OSIM: Building a Global Brand 1)What is the meaning of the brand identity of OSIM? Brand identity of OSIM refers to how OSIM wants its consumers and potential consumers to view OSIM and its products. OSIM wants to improve the quality of life of its customers through the use of OSIM’s products and view OSIM as a leading global brand. What are the different aspects of this identity? OSIM’s brand identity‚ includes its name‚ trademark‚ communications‚ and visual appearance
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Brand Expansion plan for Lululemon Current Brand Introduction For a long time‚ Lululemon has been a successful brand in apparel industry. Even though Lululemon has a complete male’s line with good quality apparels‚ females make up the company’s main customer groups. The brand images of Lululemon are yoga‚ comfortable clothing and good quality. Lululemon’s production line is largely based on yoga-inspired athletic apparels. For branding strategy‚ the company developed brand communities to make
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