can’t be afraid to take advantage of change”. - Eric Schmidt This case principally discusses concerning Zara‚ the major procession of provisions of Inditex and the predicament its Information Technology (IT) section is sensing on improving its Point-of-Sale (POS) workstations. In 1975‚ Zara was originated by Amancio Ortega. During 1985‚ Inditex was shaped as an investment business atop Zara‚ erstwhile retail trading handcuffs and a system of on the inside possessed traders. Castellano who served
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TYPICAL PRODUCT LIFE CYCLE • Sales decreases as the product moves over the timeline ZARA PRODUCT LIFE CYCLE • High fashion industry with latest designs and trends 5-6 weeks life cycle • The life cycle curves is shown as the graph above ZARA’S KEY FACTORS SHORT LEAD TIME LOWER QUANTITIES MORE STYLES • Keep up with the newest fashion trends more fashionable clothes • Zara only needs about 30 days to identify new trend and have the product available in stores
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Dairbekova Professor: La Perla 20th December 2013 TABLE OF CONTENTS INTRODUCTION This academic paper analyzes the marketing aspects and theories that are being applied to the company Zara‚ and analyzes and evaluates the marketing performance of the company. The report will cover the following topics: 1. The production of a concise external marketing audit by using PESTEL and SWOT analysis and Porter’s five forces‚ and the identification
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CURRENT SITUATION Goal: ZARA’S goal is to respond quickly and accurately to shifting costumer demands. In order to do this ZARA establish 3 processes. 1. Ordering: Every store places an order twice a week to La Coruña. The order includes replenishment of existing items and initial request for newly items. • The store manager determines the replenishment items‚ walking around the store and counting the garments and talking with sales people. THEY CAN NOT LOOK UP THE INVENTORY BALANCE
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INDIVIDUAL ASSIGNMENT 1. What makes Zara different from other specialty apparel retailers? What are the main differences in the business models of Zara and H&M? Zara’s greatest strength and at the same time the difference from other specialty apparel retailers lies in its supply chain ‚ which allows Zara to turn over new styles in a fraction of the time ( three weeks ) it takes conventional retailers. It is interesting how the two leading fashion retailers ( Zara and H&M ) have totally opposite
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New collection Launch | Marketing Plan 22.10.2009 1 SITUATION ANALYSIS Zara Brand Wheel Fashionable clothes Varied assortment Trendy colors Feminine cuts Fashionable product lines for moderate costs Customer-‐centered business Runway trends adapted for the streets Brand Essence Fashion-‐oriented woman Trendy in every situaFon Feeling
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clothes at the Zara chain because they are cheap‚ while her daughter aged in the mid-20s buys Zara clothing because it is fashionable. Clearly‚ Zara is riding two of the winning retail trends - being in fashion and low prices - and making a very effective combination out of it. Much talked about‚ especially since its parent company’s IPO in 2001‚ often admired‚ sometimes reviled‚ but hardly ever ignored‚ Zara has been an interesting case study for many other retailers and fashion brands around the world
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approaches evident in how things are done at Zara International? From the perspective of Classic management‚ since it’s mainly focused on achieving goals and discovering the best way to manage and perform tasks‚ and how they are achieved‚ like productivity‚ efficiency… I think Zara is one of the greatest in this field. They keep improving in it’s market with new releases‚ new trends‚ having new patterns and designs every 15 days‚ this is what makes Zara so famous‚ also because their looks were copied
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Zara Case Study Main Problems Zara need to adapt their strategy to ensure future stability in meeting the demands of a larger customer base. The problems that they need to address are as follows; Rapid Organic growth outside of Spain – Zara have shifted focus into expanding overseas‚ specifically the Asia region. According to Exhibit 8‚ 120 new Zara stores were opened outside of Spain in 2010. Despite the current centralized distribution model working well and at below capacity‚ continuous rapid
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Question: Identify the corporate strategy of the clothing retailer Zara and discuss how the five operations performance objectives support Zara’s corporate strategy. In addition explain the external benefits of these five objectives. Words: 2597 ZARA INTRODUCTION Zara is Spanish clothing and accessories retailer part of the holding group Inditex which is one of the world’s largest fashion groups. At the close of 2012‚ Zara had 1‚925 stores in its eight sales formats in 86 markets in five
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