Strength Brand Zara is one of the famous national costume brands. There are about 2000 chain store at about 50 countries‚ and it be evaluated the most research value brand in the Europe. Zara has big potential development ability in the future Amount of clothing styles Zara always produced about 20 thousand kinds of styles clothes every year‚ so it gives some selections to different customers. Zara always give a fashion and strange feeling to customers. More selections and follow fashion
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Zara Zara varies in price‚ promotion‚ and positioning from some of its main competitors‚ H&M and Gap. Zara uses very little of its budget on promotion and marketing and relies more on its store windows to advertise its name to the public. Zara also places stores in busy areas and predominantly in more affluent areas in order to attract the most customers who will have the financial resources to purchase clothes from them. Zara’s store windows are designed to capture and entice customers and
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means that Zara has been successful by meeting the ‘risk of cannibalization’. Compare with the other competitors‚ Inditex has some advantages. For example‚ the first one is the repeat visits. An average high-street store in Spain expects customers to visit 3 times a year‚ but that figure will be up to 17 times for Zara. And Zara can offer considerably more products than similar companies. It launches about 30‚000 model items .annually compared with 10‚000 items for its key competitors. Zara is also
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MODERN LIFESTYLE ACCESSORIES BUSINESS PLAN 2012 Page | 1 TABLE OF CONTENT CONTENT EXECUTIVE SUMMARY INTRODUCTION Business Overview Vision & Mission SWOT Segmentation Targeting Logo Philosophy Organizational Chart Provision of Working Division Current Market Situation and Future Potential Opportunity MARKETING ANALYSIS Market Analysis Primary Data& Secondary Data Questionnaire Result Interview Market Analysis Finding Competition Positioning (Direct and Indirect) Key to Success MARKETING
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Introduced to Thailand for the first time in February of 2006‚ Zara today has three stores located in the three most luxurious malls of Bangkok. Zara’s much anticipated opening was very well received by the Thai community. This study investigates views from both Zara and its customers in order to identify important issues regarding consumer’s interaction with Zara and vice versa. An in-depth interview with Zara’s brand manager introduced three main issues concerning value perception from consumers
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ZARA RESOURCES Tangible resources Financial resources: Inditex‚ the parent company of Zara had a net profit in 2011 of 1.73 billion euros: a jump of 32% of its net profit of 2010. Physical resources: Moreover Zara has 507 stores around the world with a total selling area of 488‚400 m² and 1‚050 million of Inditex’s capital invested into them. It also owns a 130‚000 m² warehouse closed to its headquarters in Arteixo‚ Spain. Zara also purchased 20 factories that were highly automated
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Quality ZARA become expanding too fast in international market‚ but doing so company needs to increase the capacity of production‚ they started employ original equipment manufacturer(OEM). This leaded to low quality due of using lower qualification by OEM. For example in China they want to have biggest market share as foreign cloth maker with low cost‚ attracting colleague students and young people; but their product were failed frequently in the quality test made by government ‚ out of 57 product
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CURRENT SITUATION Goal: ZARA’S goal is to respond quickly and accurately to shifting costumer demands. In order to do this ZARA establish 3 processes. 1. Ordering: Every store places an order twice a week to La Coruña. The order includes replenishment of existing items and initial request for newly items. • The store manager determines the replenishment items‚ walking around the store and counting the garments and talking with sales people. THEY CAN NOT LOOK UP THE INVENTORY BALANCE
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Business plans and marketing plans are quite imperative for the success of a business. These plans outline the mission‚ vision and the financial projections of a business. The business plans assist the owner to comprehend about his or her business in a professional manner. Further‚ usage of the marketing plan and business plan helps to save both time and money as the owner can wisely plan for his resources (Ferrell & Hartline‚ 2011). Through the plans‚ funds can be raised through a well designed
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Running Head: BUSINESS CONTINUITY PLAN Business continuity plan [Name of the writer] [Name of the institute] Business continuity plan Introduction The bigger task than starting any business is the strategies and steps taken to maintain the business and keep it surviving and growing in this dynamic environment. Business continuity plan aims to manage the risk which could happen due to catastrophic events and thus strives to minimize the risk from potential disaster that may happen due
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