ZARA是西班牙Inditex集团旗下的一个子公司，它既是服装品牌，也是专营ZARA品牌服装的连锁零售品牌。1975年设立于西班牙的ZARA，在世界各地56个国家内，设立超过两千多家的服装连锁店。ZARA深受全球时尚青年的喜爱，设计师品牌的优异设计，价格却更为低廉，简单来说就是让平民拥抱High Fashion。 Zara‚ a Spanish-based chain owned by Inditex‚ is a clothing retailer who has taken a new approach in the industry. Zara stores are company-owned‚ except where local legislation forbids foreigner-owned businesses. It was first open in 1975‚ originally a lingerie store‚ then the product range expanded to incorporate women’s fashion‚ menswear
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Zara Case Analysis Focused on manufacturing affordable yet high fashion concept apparels for women‚ men and child‚ Zara is one of the most popular fashion brands in the world now. It is also one of my most frequently visited boutiques. The success of Zara is not a miracle; it is the result of successful operation management. First of all‚ Zara has a special planning and design cycle. Zara hires 200 designers and make 11‚000 styles of apparels every year‚ which is about 5 times as many as comparable
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clear that from the early 1990’s‚ Zara had begun to expand into the international apparel market and by the end of 2001 operated five hundred stores in over thirty countries (Exhibit 10). But now that most of the major markets had been exploited Inditex must consider the geographic location of its future Zara store additions that would ultimately have a great impact on the Inditex groups long-term success. Another key issue within this case is even while Zara are continuing to expand over different
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Case Analysis 1: Zara IT for Fast Fashion 1.) After analyzing the case Zara: IT for Fast Fashion and reviewing the company’s operational strategies‚ we can identify both positive and negative aspects within the organization. Major contributors to the company’s success include: a fined tuned value chain system; lean manufacturing‚ design and distribution; the ability read target markets and predict market trends. Conversely the most significant issues identified in the case include: (1) Poor IT
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Zara: Apparel Q 1. Ans: Having a very responsible supply chain Zara is enable to keep store inventory to a minimum‚ and keep a fast turnaround of new products. This encourages customers to buy the product as soon as they see it in a store because the same product might not be there the next time and Zara does not always send stores the same product twice. Q 2. Ans : Zara does manufacture some clothing in Asia‚ but not to save cost. It is to save time in supplying the Asian market and to keep its
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becoming increasingly common. How do you think Zara should adjust its distribution system to deal with this growing phenomenon? An important factor in the Zara brand success story is consistency in who’s running the show. Approximately 92 percent of all six-hundred-fifty-something locations are owned entirely by Zara‚ allowing for greater control over the brand’s execution strategy. Also‚ the ability to produce over half of its own product enables Zara to churn out new clothing lines every few weeks
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After approaching a Reiss and Zara Store in Oxford circus‚ speaking to staff and doing some more research on the internet i have come to notice both ZARA and REISS are a growing profitable companies. When looking at REISS THE BRAND: Reiss a retailer of “own brand” quality fashion menswear and womenswear that established itself in London in 1970. The brand has become reorganized as a progressive‚ fashion-led retail company. Designing and producing own –label ranges it offers an aspirational look
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Assessment Task 4 BSBRSK501A Manage risk Prompt questions 1. What are three ways that research can be conducted for risk-related issues‚ and for each way‚ briefly describe how it may be done. Qualitative analysis may be useful as an initial screening to identify if further analyse of risk is required‚ when the analysis is appropriate for decisions‚ when numerical data or resources are inadequate. Semi-quantitative analysis sets values to the risks in order to produce a more
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Running head: Zara Case Paper Analysis 1 Zara: IT for Fast Fashion Case Analysis Sonal Bhagwat University of Houston-Victoria MGMT 6352-2011FA-25125 November 2011 Zara Case Paper Analysis 2 Table of Contents: • Abstract 3 • Case Description 4 • Goals and Strategy 5 - Speed and Decision-making 5 - Marketing‚ Merchandising‚ and Advertising 6 - Information Technology 6 • Problem Analysis Firm-based-value chain model
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Competitors’ customers Even though Zara can survive with the highest market share in the clothing market‚ still there are those competitors out there that Zara might gain more of their customers if it applied new marketing strategies . There’ 4 main competitors that the company should consider‚ including H&M‚ Mango‚ Uniqlo and Gap. For H&M ‚it has the customers that are mostly similar to Zara which mostly are women that are into fashionable clothes‚ want to follow the trends but are more price-conscious
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