Identification of Issues: Top management at Inditex‚ Zara’s parent company‚ must make the decision whether or not to upgrade the current IT system that they utilize‚ specifically their Point of Sales (POS) terminals in which they utilize in all their stores. Currently‚ the system that they use is based on a DOS operating system. In comparison to current technologies‚ DOS based applications are considered to be antiquated‚ although still in use by some organizations. Zara’s terminal vendor has assured
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CASE 3.4 Continued Growth for Zara and Inditex CIRCA 2008 ARTEIXO‚ Spain¡ªZara stores have set the pace for retailers around the world in making and shipping trendy clothing. Now Pablo Isla‚ chief executive of parent company Inditex SA‚ says Zara needs to speed up. As rivals catch up‚ Mr. Isla is attempting one of the fastest global expansions the fashion world has ever seen‚ opening hundreds of new stores and entering new markets. To do that‚ as an economic downturn threatens
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| [Case Study – ZAra] | Marketing Management – First Assignment | Contents Case preparation 3 - Write a brief synopsis of the company background 3 Questions to answer: 4 - Explain the evolution of fashion market (product‚ environment‚ target…). 4 - Which are the most important differences between “Marketing orientation” and “Market Orientation”? What do you think is better nowadays? 4 - Why Inditex and Zara is a paradigmatic example of market orientation? 4 - What
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Continue Growth for Zara and Inditex Jacki DiSanto Cleveland State University Inditex ensure “fast fashion” is truly fast is logistics. Inditex makes two-thirds of its goods in Spain and nearby countries such as Portugal‚ Morocco and Turkey. The higher labor costs are offset by the flexibility of having production close to its warehouses and distribution centers‚ which are all in Spain. This saves on transportation with faster delivery times. The CEO Pablo Isla also installed a system that monitors
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ϖ Company 11 – Zara‚ Inditex ϖ Zara‚ the world largest clothing retailer brand that is part of the Inditex multinational clothing company which was created by Amancio Ortega and Rosalia Mera in 1974. They are based in the northwest of Spain. Currently‚ Zara has a total of 2‚000 stores in major cities around 88 different countries. They are acclaimed as a fast fashion company in the industry with more than two hundred professional designers within the creative teams. Zara’s products are diversification
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“ INDITEX GROUP – ARE ITS “FAST FASHION” RESULTS SPEEDING UP AGAIN AFTER RECENT SLOW DOWNS ? ” This case study has been written exclusively for use on the course Strategic Financial Management FINA 1035 at Greenwich University Business School and its partner institutions. It is to be used exclusively for this purpose. No part may be copied ‚ emailed or reproduced for any other purpose other than stated above. Much of the data and material included in the case study is taken from the annual reports
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INDITEX INTERNATIONALIZATION PROCESS Author: Rocío Sánchez Heres Supervisor: Jens Vestergaard Aarhus School of Business MSc. in Finance & International Business February / 2007 TABLE OF CONTENTS ABSTRACT…………………………………………………………………………..3 1. INTRODUCTION………………………………………………………………..4 1.1. BACKGROUND……………………………………………………………..6 1.1.1. Inditex brief history……….…………….…………………………...7 2. REASONS BEHIND INDITEX INTERNATIONALIZATION………………9 2.1. DEFINITION OF INTERNATIONALIZATION……………..……………
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Zara case paper Analysis Zara: IT for Fast Fashion Case Analysis Abstract This case paper makes a possible business analysis of Zara‚ A successful Spanish accessories and clothing retailer of Inditex (Parent Company). The case analysis objective is to discuss on its POS systems to be continued on DOS based operating systems or to upgrade. A brief analysis of Zara’s business model. The factors helped Zara to succeed with minimal infrastructure. An overall analysis of strength
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Giovanni Chirico HULT International Business School April 20‚ 2014 INDITEX GROUP Global Strategy - Abbey Road Executive Summary At the beginning of every successful business is a vision‚ strategy ‚ mission and values . Inditex he created a unique business model in the world that is characterized by speed‚ innovation and flexibility. What started as a small store‚ has become he No. 1 textile retailing worldwide. Inditex ‚ with its particular business model has revolutionized the fashion world
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ZARA CASE 1. Which theory is the best representative of Zara’s (Index’s) internationalization? Zara has applied the Uppsala internationalization model to their strategy‚ and even more than that. This theory shows that international activities require both general knowledge and market-specific knowledge. Therefore‚ the more understanding the company has in a specific market‚ the more value and succeed they can create. That is also exactly what Zara applied to their internationalization strategy during
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