Víctor Rubio Malo de Molina | [Case Study – ZAra] | Marketing Management – First Assignment | Contents Case preparation 3 - Write a brief synopsis of the company background 3 Questions to answer: 4 - Explain the evolution of fashion market (product‚ environment‚ target…). 4 - Which are the most important differences between “Marketing orientation” and “Market Orientation”? What do you think is better nowadays? 4 - Why Inditex and Zara is a paradigmatic example of market
Premium Marketing Inditex Strategic management
Four Products Case Question 1. Which of the four products are you most optimistic about in terms of likely success? Why? Answer: I really like two ideas presented in the case: Stave Jigsaw Puzzle and Polytrack. Both are dealing with big money and luxury; while one is aimed to please‚ impress and entertain real “big wallets” owners‚ the other seems to be a real innovative breakthrough in equestrian sport. Stave Puzzle attracts me with a perfect match of the target market – rich fine people who
Premium Wheel Disability Peanut
Counting Number : Is number we can use for counting things: 1‚ 2‚ 3‚ 4‚ 5‚ ... (and so on). Does not include zero; does not include negative numbers; does not include fraction (such as 6/7 or 9/7); does not include decimals (such as 0.87 or 1.9) Whole numbers : The numbers {0‚ 1‚ 2‚ 3‚ ...} There is no fractional or decimal part; and no negatives: 5‚ 49 and 980. Integers : Include the negative numbers AND the whole numbers. Example: {...‚ -3‚ -2‚ -1‚ 0‚ 1‚ 2‚ 3‚ ...} Rational numbers: It can
Premium Real number Integer Quadratic equation
INTRODUCTION I. Japan PEST analysis 3 A. Political Landscape 3 B. Economic Landscape 3 C. Socio-cultural Landscape 4 D. Technological Landscape 5 II. Fashion Industry: Five Forces of Porter 6 A. Threat of new entry 6 B. Bargaining power of suppliers 8 C. Bargaining power of buyers 8 D. Threat of substitute products/services 9 E. Intensity of rivalry among competitor 10 III. Company analysis 11 A. H&M 11 1. H&M Vision‚ Values‚ Goal and Strategy
Premium Supply chain management Strategic management Marketing
ACC 4291 – Integrated Case Study Case Analysis Report on Living by Numbers – Value Creation or Profit? The summary This case basically explains about the dilemma that faced by Hafiz Hashim who is the CFO of MarineCorp Sdn Bhd (MarineCorp). This company was incorporated in 1992 and was a subsidiary of SURIA. MarineCorp has two wholly subsidiaries which are Green Port Sdn Bhd (GreenPort) and Sungai Emas Port Sdn Bhd. Its main operation was the maritime solutions providers for the SURIA group of
Premium Weighted average cost of capital Generally Accepted Accounting Principles Profit
Case Study # 1 – Zara / Due 10/13 – 10 pts / Professor Conrad Zara is one of the world’s largest and fastest growing apparel retailers‚ owing to a unique blend of business practices and an internal culture that many might say run “counter-intuitive” to those of competing U.S. retailers. More recently‚ however‚ industry analysts have started to suggest that the “fast fashion” business model that has made Zara so successful over the past decade has run its course and the very notion of disposable
Premium Inditex Sales Clothing
Product Category: Convenience Product We all know that with all the different types of consumers’ products out there‚ the convenience product is bought and used more often. A convenience product is one of the consumer product that customers usually buy on a regular basis‚ immediately and without great comparison. It appeals to a very large market segment. Product: French fry holder with a built-in ketchup pocket If you walk into any American fast food restaurant and look at their menu‚ you will
Premium Marketing Retailing Customer service
UNIVERSAL VIRTUAL CONTENT ACADEMY (UVC) CPA PAPER 5 Index numbers By the end of topic‚ participants should be able to; 1. Appreciate the usefulness of index numbers in monitoring changes over time 1. Calculate simple indices 2. Determine simple aggregate price indices 3. Use laspeyre’s and Paashe’s price indices to determine weighted indices. What is an index number? An index number is a statistical measure designed to show/ monitor changes over a period of time in the price‚ quantity
Premium
1. What can the historical income statements (case Exhibit 1) and balance sheets (case Exhibit 2) tell you about the financial health and current condition of Krispy Kreme Doughnuts‚ Inc.? In Exhibit 1‚ the income statement it is easiest to examine the financial health of Krispy Kreme Doughnuts‚ Inc. by using their net income. Net income is the most commonly used indicator to show a company’s profitability. In January of 2000‚ their net income was 5‚956 (thousands) and in August of 2004 it was
Premium Balance sheet Inventory Krispy Kreme
ZARA Income Statement Period Ending: 2012 31/12 2011 31/12 2010 31/12 2009 31/12 Total Revenue 82.98 78.19 89.69 76.7 Revenue 82.98 78.19 89.69 76.7 Other Revenue‚ Total - - - - Cost of Revenue‚ Total 60.29 56.72 59.02 52 Gross Profit 22.69 21.47 30.67 24.7 Total Operating Expenses 77.61 73.35 74.12 63.51 Selling/General/Admin. Expenses‚ Total 3.69 3.24 3.96 3.56 Research & Development - - - - Depreciation / Amortization 13.63 13.38 11.14 7
Premium Generally Accepted Accounting Principles Balance sheet Asset