DIS 620 (TEI 2014) Management Information Systems (Oct 18‚2014) Case 1: Zara‚ Netflix and Amazon Business Systems by Efstratiou Kostandinos 1. ZARA a. General. Zara is one of the greatest global fashion companies belonging to the Spanish retail group‚ Inditex SA. Its founder Amancio Ortega Gaona opened its first store in A Coruña (Spain) in 1975. During the 1980s Ortega started changing the design and distribution process to react to new trends quicker. In 1988 the company started its
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ANALYSIS Zara Brand Wheel Fashionable clothes Varied assortment Trendy colors Feminine cuts Fashionable product lines for moderate costs Customer-‐centered business Runway trends adapted for the streets Brand Essence Fashion-‐oriented woman Trendy in every situaFon Feeling good about looking good Fashion -‐ friendly
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Zara: The Technology Giant of the Fashion World Synopsis Zara is a company that defines what the fashion industry has termed “fast fashion.” The flagship specialty chain of Spain-based clothing conglomerate‚ Inditex‚ Zara has built an information and distribution system that allows it to put the latest runway fashions in its stores in a matter of weeks at a fraction of what the big-name designers charge. In addition to fast‚ Zara is prolific. In a typical year‚ Zara launches about 11‚000
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PROBLEM STATEMENT Dana Wheeler‚ The Fashion Channel’s (TCF) senior vice president of marketing‚ must focus on TCF’s segmentation‚ branding‚ and positioning strategy. BACKGROUND TFC is a cable TV network specially devoted to the latest fashion broadcasted 24 hours per day‚ 7 days per week. TFC was successful and experienced constant revenue and profit growth above the industry average. TCF was one of the most common niche network‚ shared with 80 million U.S. households. A LT E R N AT I V E
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accessories for women‚ men and children through its chains around the world. Zara is the largest and most internationalized of the six retailers that Inditex owns: (Zara‚ Massimo Dutti‚ Pull & Bear‚ Bershka‚ Stradivarius‚ and Oysho). Zara is one of the leading retail garments chain in Europe. Their main competitors are Gap and H&M‚ and together they form a group of speciality chains in the apparel industry. Zara has operated and adopted a different strategy as compared to Gap and H&M and the
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Quality ZARA become expanding too fast in international market‚ but doing so company needs to increase the capacity of production‚ they started employ original equipment manufacturer(OEM). This leaded to low quality due of using lower qualification by OEM. For example in China they want to have biggest market share as foreign cloth maker with low cost‚ attracting colleague students and young people; but their product were failed frequently in the quality test made by government ‚ out of 57 product
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2.6 percent of the world’s merchandise trade. Without doubt‚ the fashion business is being affected by the Globalization. The retailing as well as the sourcing activities are greatly globalized nowadays. When formulating the sourcing strategies‚ due to the complexities of global situation‚ the brands often encounter challenges about how and where to source the products. Besides‚ in recent years‚ the emergence of fast fashion has changed the global apparel industry‚ shortening the attention span
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analysis of Zara - fast fashion Structure of paper analysis: ∙Description of Zara ∙Achievement and core competence ∙Problem analysis ∙SWOT of Zara ∙Recommendation ●Description of Zara Zara was founded in La Coruna in 1975‚ which is one of the largest international fashion brands of Inditex. At 1985‚ the Inditex became the holding company atop Zara and other retail chains. The customer is at the heart of the Zara’s business model. Zara use the
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can’t be afraid to take advantage of change”. - Eric Schmidt This case principally discusses concerning Zara‚ the major procession of provisions of Inditex and the predicament its Information Technology (IT) section is sensing on improving its Point-of-Sale (POS) workstations. In 1975‚ Zara was originated by Amancio Ortega. During 1985‚ Inditex was shaped as an investment business atop Zara‚ erstwhile retail trading handcuffs and a system of on the inside possessed traders. Castellano who served as an
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possible. Background Information Write briefly about the custodians of the system i.e. those whom you are developing the system for. If it is a company write what it does i.e. its core business. The system we are developing is to be used by hotels mostly five star hotels and restaurants where customers first take a table and then make an order. Problem Definition Why the custodians of the system need the system. What you hope to solve. The problem should be genuine and must hold water. Make
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