Q 1.: What is unique about Zara’s business model? Zara has proved to be a maverick of its time it came at a time that the apparel industry was fragmented there was no integration‚ the costs incurred were enormous it was highly labor-intensive leading to outsourcing to save on costs and the business model prevalent was not proving to be highly successful as compared to the models of other industries. In came Zara and showed that strategic imperatives depended on how a retailer sought to create and
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Case Study: Ducati Should Minoli seek to grow the business in 2001? Since Minoli took the position as CEO of Ducati in 1996‚ the business has grown and became extremely successful. He transformed a company that was once on the verge of going bankrupt into one of the most profitable motorcycle manufacturers in the world. The explosive growth‚ profitability‚ market share‚ and revenues prove Minoli truly is an expert in turnaround management. He set high goals for the company such as reaching 10%
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in improving the business. This paper introduces three theories namely Fundamental Attribution Error‚ Expectancy Theory‚ Operant Conditional Theory in identifying the problems that fall into one of these categories. 1. From the Portman Hotel case study‚ there were many fundamental attribution errors made by groups or type of people. A few of them are • Firing PVs in the first month by the Management due to their low turnover (16%) • PVs complaint about porters‚ who were slow to respond to
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Global Competitive Strategies EXTERNAL ANALYSIS PESTEL ANALYSIS Political factors: -restriction and regulation of imports‚ exports and trade tariffs decide whether a company can compete globally: eg. GATT agreement in 1989‚ Mexico-open marketplace‚ enabled Cemex to expand globally. - governments may decide to nationalize or privatize the cement production; eg. Venezuela nationalized cement production. - political stability of a country will highly affect the performance of the industry
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Analysis: Secondary Problem Analysis Dealing with conflicts: Some conflicts may arise from taking on the responsibility of leader within the negotiations team. Such conflicts may include coming up with an agreed collective agreement. This may cause a conflict between the employees and management. Since we are in charge of negotiations we will have to use a collaborative management style and try to satisfy everyone’s needs so people do not become irate. Many things can be the cause of this such
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Page Executive summary 2 Introduction 4-5 SWOT analysis 5-9 Key decision criteria 9-10 Alternatives analysis 10-13 Recommendation 13 Implementation plans
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Víctor Rubio Malo de Molina | [Case Study – ZAra] | Marketing Management – First Assignment | Contents Case preparation 3 - Write a brief synopsis of the company background 3 Questions to answer: 4 - Explain the evolution of fashion market (product‚ environment‚ target…). 4 - Which are the most important differences between “Marketing orientation” and “Market Orientation”? What do you think is better nowadays? 4 - Why Inditex and Zara is a paradigmatic example of market
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IKEA- Case Study Political Risk Is the possibility that an unexpected and drastic change due to political forces will result in adverse circumstances for business operations. * 1998 the Russian Monetary policy finally collapsed-This caused a MACRO POLITICAL RISK for all companies operating in Russia‚ including foreign companies. * Due to this INTERNAL THREAT‚ all foreign companies left the country. IKEA also faced a political risk in Russia in terms of ORGANISED CRIME: Although developing
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CASE 3.4 Continued Growth for Zara and Inditex CIRCA 2008 ARTEIXO‚ Spain¡ªZara stores have set the pace for retailers around the world in making and shipping trendy clothing. Now Pablo Isla‚ chief executive of parent company Inditex SA‚ says Zara needs to speed up. As rivals catch up‚ Mr. Isla is attempting one of the fastest global expansions the fashion world has ever seen‚ opening hundreds of new stores and entering new markets. To do that‚ as an economic downturn threatens
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What factors accounted for the extra-ordinary success of Starbucks in the early 1990s? 1. by 1992 Starbucks had 140 stores and was competing against small scale coffee 2. Starbucks went public in 1992 which helped them raise 25 million‚ allowing expansions to continue. 3. Almost no spending in marketing 4. Controlled supply chain – enforcing standard quality 5. Focused on service and the partners 6. Created ambiences with universal appeal 7. Company operated stores‚ not franchises which usually
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