and clean. We were attracted to Zara since it is very fashionable and has high variety of distinctive styles. Ideal for the independent shopper since customers are not bothered by employees. Zara was also spacious; however we found it was unorganized and messy. 2. We could not distinguish the new clothing line from the previous and since there store is grouped together by color themes‚ it is difficult to distinguish the different styles offered at Gap. At Zara as we entered the store it was difficult
Premium Color Season Consumer protection
1. Zara is a Spanish clothing retailer which has 1700 stores in all over 78 countries. 2. Zara has continually maintained its mission to provide fast‚ affordable‚ and fashionable items. 3. Zara’s supply chain has undergone tremendous changes in order to sustain its competitive advantage in today’s market. 4. Zara holds 6 days worth of inventory‚ while H&M holds 52 days‚ and Spanish retailer Cortefiel holds 94 days of inventory. 5. Launched approximately 11‚000 new items per year
Premium Logistics Supply chain management Input
Fast fashion strategy 8 c Global distribution strategy 9 3.3.2 Strategy analysis 9 a Strategic Advantages 9 b Strategic Drawbacks 10 4.0 Recommendation 10 5.0 Conclusion 12 6.0 Reference 13 1.0 Introduction This report is about ZARA which is a global brand of clothing owned by the Inditex Group. It is the world’s third-clothing retailer‚ one of the world’s four major fashion chain (the other three are the United States of casual fashion giant GAP‚ the Swedish fashion giant H &
Premium Supply chain management Supply chain
New collection Launch | Marketing Plan 22.10.2009 1 SITUATION ANALYSIS Zara Brand Wheel Fashionable clothes Varied assortment Trendy colors Feminine cuts Fashionable product lines for moderate costs Customer-‐centered business Runway trends adapted for the streets Brand Essence Fashion-‐oriented woman Trendy in every situaFon
Premium Brand Trademark Marketing
Zara competitiveness as highlighted in number 4 managed to travel globally successfully. As 55% of Zara revenues coming from abroad‚ one can see that Zara was successful in migrating its competitiveness globally. By adapting to each culture‚ Zara has managed to position itself differently in different market. Zara strategy of opening one store for information gathering in the initial phase of entering a new market is one of its key strength points. By starting with such "information gathering" store
Premium Trade Globalization Economics
evolving to deliver customers satisfaction. Zara‚ the most profitable brand of Spain clothing retail group Inditex‚ has leveraged its unique strategy to achieve success and will be expected to maintain a sustainable growth in the fashion industry. Zara’s core competencies can be divided into four areas: process development‚ distribution‚ marketing and integrated business structure (referred to Appendix 1). Zara’s unique process development allowed Zara to produce in a shorter cycle time and more
Premium Strategic management Fashion
Developing innovative products/services for broad range of customers Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap‚ faster growth than Target‚ and logistical expertise rivaling Wal-Mart. 2. Significant investments in Marketing‚ Technology Development‚ Procurement & Customer Service ZARA takes just two weeks to get a new design from drawing board to store floor. ZARA invested much in developing its technology like e-business and ERP
Premium Fashion Organic farming Brand
STRATEGIC MANAGEMENT PAPER ZARA Created By: Anggita Sulisetiasih 1006718706 Kenji Wibawa Junardy 1006718990 Patricia M. A. Adam 1006805694 International Undergraduate Program Faculty of Economics University of Indonesia Depok 2013 TABLE OF CONTENTS Chapter 1 4 INTRODUCTION 4 1.1. Company Background 4 1.2. Vision and Mission 4 1.3. Long-term Objectives 5 Chapter 2 6 VISION – MISSION ANALYSIS 6 2.1. Importance (Benefits) of Vision and Mission Statements 6 2.2. Characteristic of a
Premium Financial ratio Financial ratios
Zara is a very big clothing chain from Spain. The chain was founded in 1975 by Mr. Ortega‚ and it now has more than 1.000 stores in approximately 63 countries – so it is a very big chain. However Zara has its biggest market in Spain‚ where they have 364 stores in total. They sell fashion clothes of a fairly good quality to reasonable prices – this also means that they have a broad target group‚ which we believe to be from kids to adults younger than 50‚ both men and women. Over the years Zara has
Premium Marketing Inditex Fast fashion
occur throughout the season. The models for each season (more than 30‚000 of them last year alone) are developed together by the creative departments of the various brands. The sources of inspiration for the 300 designers (of whom 200 work just for Zara) include not just the trends that control the market but the wishes of customers‚ based on
Premium Retailing Vertical integration Product