Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES
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Challenges Faced by Zara in the United States In the United States‚ fast fashion accounts for only 1% of the $181 billion U.S. apparel market‚ compared to 10% in the EU1. Although they are running 1000 retail stores efficiently‚ only 44 of them are located within the U.S.2. Zara has emerged as a global fast fashion leader as they are able to get up to the instant trends on their shelves within 2 weeks compared to their competition’s 6 weeks to 4 months‚ while still operating on a low-cost model
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Fast Zara‚ Fast Fashion Introduction Everyone‚ no matter youngsters or middle-aged mothers‚ love to buy clothes and keep updated on latest fashion trend. In the past‚ people could only consume western styles clothing if they are rich enough to go shopping by travelling in European countries or able to afford expensive air mail to send the consumed western clothes back from overseas. However‚ it took a period of time and the fashionable clothing may become “old” at the time received. As the information
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Identify Rogers’s core conditions and choose one to critically reflect. During the 1950’s Carl Rogers developed three core conditions. These conditions continued to be developed by Rogers in the intervening years until his death in 1987. The aim of this essay will demonstrate an understanding of each condition and briefly discuss how they are applied in practice. The role of empathy will be reflected on and critically appraised. Carl Rogers developed three core conditions‚ Emapthy‚ Congruence
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Identify L’Occitane’s core competence. With reference to resource based view‚ explain how the competence was created. 1. Respect for the Environment L’Occitane invested heavily in developing products that contain rich natural ingredients with traceable origins. The company follows the principles of phytotherapy and aromatherapy‚ without using animal products. All product tests are under medical supervision rather than tests on animals. L’Occitane also limits the use of silicones‚ chemical
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billion in annual sales with the highest profit margin in the retailing industry. M & S is encountering some difficulties in logistics because it has lengthy logistics procedures forcing the retailer to order 9 months in advance. Competitors like Zara have very fast and efficient logistics with excellent lead time. Nimble competitors are offering low prices as well as achieving many deliveries per year of new fashion items. M&S decided to pursue a new strategy of improving their product appeal
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Comparing core competencies The competencies of the Doctor of Nursing Practice‚ Family Nurse Practitioner (DNP-FNP) are built from the Family Nurse Practitioner (FNP) competencies. The DNP-FNP competencies expand the FNP role in scope and focus. The National Organization of Nurse Practitioner Faculties (NONPF) lists nine NP competencies: Scientific foundation‚ leadership‚ quality‚ practice inquiry‚ Technology and information literacy‚ policy‚ health delivery systems. Ethics‚ and independent practice
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Business Strategy Assignment This essay will follow the course of identifying the key areas of the core competency theory that the article entitled ‘The Core Competence of the Corporation ’‚ written by Prahalad and Hamel‚ explores as well as positioning the concepts in the wider debate of theory‚ comparing and contrasting with other ideas from strategic theory. Secondly‚ this piece will look at some underlying assumptions of the business world that the article formulates when looking upon its
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CLASS – XII ENGLISH CORE [Time : 3.0 hrs.] [M. M.: 100] __________________________________________________________________________________________________ General Instructions : (i) This paper is divided into three sections: A‚ B‚ and C. All the sections are compulsory. (ii) Separate instructions are given with each section
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but will that do the trick? According to Oliveira and Wenzel‚ (2012) “Core beliefs are defined as fundamental‚ inflexible‚ absolute‚ and generalized beliefs that people hold about themselves‚ others‚ the world‚ and/or the future” (p. 17). This definition says nothing about rationality or logical nor does it state what is acceptable or appropriate in regards to adaptive behavior and social functioning. However‚ “When a core belief is inaccurate‚ unhelpful‚ and/or judgmental…it has a profound effect
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