CASO: ZARA IT FOR FAST FASHION L OS P ROBLEMAS • Existe una indecisión por parte de los encargados en el área de sistemas en la empresa ya que hay diferentes puntos de vista sobre si se mantiene el sistema actual de ventas o se implementa uno nuevo. A continuación se mencionan algunos de estos puntos de vista. En caso de dejar el sistema actual: o Se utilizara tecnología obsoleta en las tiendas‚ la cual puede llegar a perder el soporte técnico ya que el único proveedor de esta tecnología puede
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The electronic private automatic branch exchange (EPABX) is equipment that has made day-to-day working in the offices much simpler‚ especially in the area of communication. The EPABX may be defined as a switching system that makes available both internal and external stitching functions of any organisation. The selection of an EPBAX is a difficult task and requires deep knowledge of traffic pattern of the office. By using an EPABX both the internal and external needs of the organisation are
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Key Questions 1. Comparing to other fashion retail companies‚ what is ZARA’s competitive strategy? • Speedy response to consumer needs Zara guarantees that its stores are able to carry clothes that the consumers want at that time. Zara can move from identifying a trend to having clothes in its stores within 30 days. That means that Zara can quickly identify and catch a winning fashion trend than other competitors. . ‘Fast fashion’‚ it brings customers in to stores to see what is new‚ what
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Introduction Zara is one of the largest international fashion companies. It belongs to Inditex‚ one of the world’s largest distribution groups. According to its official website‚ Zara treated the customer as the heart of unique business model. Ryanair is one of the world’s favorite airlines operating over 1‚500 flights per day from 51 bases on 1‚500 low fare routes across 28 countries‚ connecting over 168 destinations. Zara and Ryanair have been a great success in their own industry. Both
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to BusinessWeek‚ "Zara was a fashion imitator. It focused its attention on understanding the fashion items that its customers wanted and then delivering them‚ rather than on promoting predicted season’s trends via fashion shows and similar channels of influence‚ which the fashion industry traditionally used." 5 Zara‚ the fashion retail chain‚ is a subsidiary of Inditex Group owned and managed by Spanish tycoon Amancio Ortega. Inditex includes several major brands‚ namely‚ Zara‚ Massimo Dutti‚ Pull
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of ZARA: Fast Fashion This report is submitted to Prof. Devanath Tirupati in partial fulfilment of the course requirements of Supply Chain Management at Indian Institute of Management Bangalore Saketh Sabbineni Sankalan Prasad Mayur Shrikhande Tushar Bhargava 5th March 2014 Disclaimer: Unless otherwise stated‚ any views or opinions expressed in this report are solely those of the authors. Executive Summary Inditex‚ founded by Amancio Ortega‚ operates six different chains: Zara‚ Massimo
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Pestle Analysis of Zara SOE11108 Sources of Competitive Advantage Assessment 1 Group Presentation PESTEL – Analysis [pic] Contents 1 Introduction 3 2 Overview 3 3 Business Environment 3 4 Political 4 5 Economic 4 6 Social 5 7 Technological 6 8 Environmental 6 9 Legislative 8 10 Conclusion 8 References 9 Introduction The global apparel market is a consumer-driven industry. Also‚ globalization and new technologies have allowed consumers to have more access to fashion. As a result
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Strategic Operation Management Assignment Zara fashion Zara is a clothing and accessories retailer selling stylish apparel at affordable prices‚ and it is also the most profitable brand of the Spanish clothing retail group Inditex SA. Ortega planned for this new Zara outlet‚ located near his factory in La Coruna in northern Spain‚ to sell this overstock merchandise himself. Since then‚ Zara has expanded into 500 stores in 68 countries as of January 2007 and has become a leader in customized
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of Economic Geography Advance Access published October 23‚ 2007 Journal of Economic Geography (2007) pp. 1–18 doi:10.1093/jeg/lbm035 Global sourcing: insights from the global clothing industry—the case of Zara‚ a fast fashion retailer Nebahat Tokatli* Abstract Until recently‚ Zara‚ a major international clothing retailer and pioneer of ‘fast fashion’ principles‚ kept almost half of its production in Spain and Portugal‚ earning the reputation of being one of the exceptions to globalization
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Summary: Zara is an apparel chain owned at operated by the Inditex of Spain. It was founded by Mr. Amancio Ortega Gaona; currently Spain’s richest man. Zara specializes in fast fashion. At the end of fiscal year 2001 Zara was operating 1‚284 stores world wide and had total revenue of 3‚250 million. Inditex’s headquarters and its major assets are located in the Galacia region of Spain. Inditex also operates five other chains: Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius and Oysho. Zara owns
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