variations are discussed. The first (segmentation variation) relies on interaction-based classification of users into lifestyle segments‚ while the second (similarities variation) is based on the identification of similarities among users based on demographic and TV program preferences data. In both variations‚ the user’s interest is predicted by aggregating lifestyle neighbors’ preferences. Results from an empirical validation‚ in the form of a laboratory experiment‚ are also presented in order to provide
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Comparative Analysis of Depression among Housewives and Working Women in Bilal Colony of Kornagi Area Karachi Riaz. H. Soomro (Corresponding Author) Assistant Professor Hamdard Institute of Management Sciences and PhD Research Scholar in Hamdard Institute of Education and Social Sciences Hamdard University Karachi‚ Pakistan. Dr. Fozia Riaz MBA Graduate Institute of Health Management Dow University of Health Sciences Karachi‚ Pakistan Shahid Naved Assistant Professor Hamdard Institute
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© The Journal Contemporary Management Research 2010‚ Vol.4‚ No. 2 THE INFLUENCE OF CHILDREN ON FAMILY PURCHASING DECISIONS IN OTA‚ NIGERIA S. T. Akinyele* Abstract Children constitute an important target market segment and merit attention from a marketing perspective. The role that children play in making decisions concerning the entire family unit has prompted researchers to direct attention to the study of influence of children. This research focuses on the influence of children on family
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controllable by the organisation. (Elliot‚ Rundle-Thiele‚ Walker‚ p.48) Components of the Marco Environment: There are six (6) major components of which the macro-environment is made up of; 1. Demographic 2. Economic 3. Natural 4. Technological 5. Political 6. Cultural Demographic Forces: variables of a population which include‚ age‚ sex‚ level of education‚ employment status‚ income level‚ home style status (ownership vs. renting & location) also ethnicity. Example: An
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The External Environment All outside factors that may affect an organization make up the external environment. The external environment is divided into two parts: ● ● Directly interactive: This environment has an immediate and firsthand impact upon the organization. A new competitor entering the market is an example. Indirectly interactive: This environment has a secondary and more distant effect upon the organization. New legislation taking effect may have a great impact. For example‚ complying
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Choose a business on which to base this project. The business can be your own business‚ a business in which you work‚ a sporting or social club to which you belong or any other business with which you are sufficiently familiar so as to be able to complete the project requirements. Outline the core focus of your business as it will operate at start-up and then discuss the threats it faces as the market and customer preferences change. Detail the strategies you will use to keep abreast of all changes
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for the study? 3) Was the sample adequate for the research design that was selected? 4) Describe the data collection procedure. 5) What did the authors say about the reliability and validity of their data collection and analysis? 6) What demographic information was reported? 7) What were the variables that were studied? 8) How were the data analyzed after collection? Was there any special software used? 9) Discuss the use of any figures‚ graphs‚ and tables. Was the information conveyed
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and fast to the customers. We can speak positively about mobile franchises when it comes to their competitive advantages. They are well positioned to satisfy the customer’s needs and wants that are being created by trends such as the following demographic trends: An increasing number of women in the labour market; the 76 million baby boomers who are entering their peak-earning years; the maturing economy‚ the rising incomes and the explosive growth within the service sector of the economy; and finally
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OLAMIJUWON Emmanuel O. (1117172) Compile the demographic profile of your country based on the latest census data including: size of population‚ sex composition‚ age structure‚ racial composition‚ educational achievement composition‚ employment status BRIEF INTRODUCTION: Nigeria‚ located in West Africa‚ Nigeria is the population giant of Africa‚ with more than 140 million people. The terrain changes from the oil-rich Niger Delta in the south to a belt of rain forests inland and to high savannah-covered
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Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing company’s products and services; and special publics that influence the success of the company’s strategic plans. Demographic Environment Demographic characteristics are often strongest
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