A Project Report On “To study and evaluate the sales & channel management process in Godrej & Boyce Mfg. Co. Ltd (Appliance Division) for Home Appliance products for their South Delhi Branch territory”. Submitted in partial fulfillment of the requirements for the degree of “MASTER OF BUSINESS ADMINISTRATION - MARKETING” Session (2012-2014) Submitted By Rehan Ahmad Khan Under Supervision of Mr. Alok Singh Department of Management Studies Jamia Hamdard New Delhi-110062
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CASO: ZARA IT FOR FAST FASHION L OS P ROBLEMAS • Existe una indecisión por parte de los encargados en el área de sistemas en la empresa ya que hay diferentes puntos de vista sobre si se mantiene el sistema actual de ventas o se implementa uno nuevo. A continuación se mencionan algunos de estos puntos de vista. En caso de dejar el sistema actual: o Se utilizara tecnología obsoleta en las tiendas‚ la cual puede llegar a perder el soporte técnico ya que el único proveedor de esta tecnología puede
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Distribution decisions Lesson 3 Objectives • Explain why companies use marketing channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • • Identify the major channel alternatives open to a company. • Discuss the nature and importance of marketing logistics and integrated supply chain management. • Discuss the future of retailing Explain how companies select‚ motivate‚ and evaluate channel
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Summary: Zara is an apparel chain owned at operated by the Inditex of Spain. It was founded by Mr. Amancio Ortega Gaona; currently Spain’s richest man. Zara specializes in fast fashion. At the end of fiscal year 2001 Zara was operating 1‚284 stores world wide and had total revenue of 3‚250 million. Inditex’s headquarters and its major assets are located in the Galacia region of Spain. Inditex also operates five other chains: Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius and Oysho. Zara owns
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BMW Motorcycles is a division within the BMW Group. As such their mission is tied to that of the parent company. On the BMW Group website it is noted as follows:"Identifying potential and encouraging growth. Knowing what we represent. Recognizing where our strengths lie and making the best use of every opportunity. Following a clear strategy. Goals we have attained are in essence the point of departure for new challenges. This is the philosophy that inspires every individual at the BMW Group. It
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The 2 1st-centur y Supply Chain Spanish clothier Zara t urn s the rules o f supply chain management on thei r head. The result? A superresponsive network and p rofi t margins t ha t are the envy o fth e industry. ire Fiilflllment by K asr a Michael A. Lewis‚ and Jose A.D. Machuca !04 W hen a German w holesale r suddenly canceled L1 big lingerie order in 1975‚ Amancio Or- tet;;a t hough t his fledgling clothing company might go b ankrupt . All his capittil was tied up in
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the Fashion World Upside Down 13 December 2007 Introduction ZARA is the flagship chain store for the Spanish Inditex Group owned by Spanish tycoon Amancio Ortega‚ who also owns brands such as Massimo Dutti‚ Pull and Bear‚ Stradivarius and Bershka. Today‚ Inditex is probably the world ’s fastest growing clothing retailer with over 3‚100 stores around the world in over 70 countries (more than four times the 2000 figure) the Zara format taking around 1‚000 of those stores. In March 2006‚ the
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------------------------------------------------- Masters in Financial Management ------------------------------------------------- 2011 - 2012 ------------------------------------------------- ------------------------------------------------- Zara: responsive‚ high speed‚ affordable fashion ------------------------------------------------- Strategic Management Prof Dr Peter Verhezen Quynh Lan Nguyen Engaging in irregularities is severely sanctioned in correspondence with article
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to BusinessWeek‚ "Zara was a fashion imitator. It focused its attention on understanding the fashion items that its customers wanted and then delivering them‚ rather than on promoting predicted season’s trends via fashion shows and similar channels of influence‚ which the fashion industry traditionally used." 5 Zara‚ the fashion retail chain‚ is a subsidiary of Inditex Group owned and managed by Spanish tycoon Amancio Ortega. Inditex includes several major brands‚ namely‚ Zara‚ Massimo Dutti‚ Pull
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Pestle Analysis of Zara SOE11108 Sources of Competitive Advantage Assessment 1 Group Presentation PESTEL – Analysis [pic] Contents 1 Introduction 3 2 Overview 3 3 Business Environment 3 4 Political 4 5 Economic 4 6 Social 5 7 Technological 6 8 Environmental 6 9 Legislative 8 10 Conclusion 8 References 9 Introduction The global apparel market is a consumer-driven industry. Also‚ globalization and new technologies have allowed consumers to have more access to fashion. As a result
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