Session 7 DISTIBUTION CHANNELS By the end of this unit‚ you should be able to: • Explain why companies use distribution channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • Identify the major channel alternatives open to a company. • Discuss the nature and importance of marketing logistics and supply chain management. • Describe the major types of retailers
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Challenges in developing tied agency channel by insurance companies Submitted by: Stuti Vohra MBA IIndSEM BANASTHALI VIDYAPITH‚ WISDOM Company Profile: SBI Life Insurance‚ one of the leading insurers in India‚ is a joint venture between
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Concept * Types of channel distribution * Channel Design * Functions * Cost Allocation * Advantages & Disadvantages * Case Study * Conclusion Bucklin Theory of Distribution Channel Structure 1966 “A channel of distribution comprises a set of institutions which perform all of the activities utilised to move a product and its title from production to consumption.” Our paper today focuses on the “appraisal of distribution channels‚ advertisement strategy
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Porter Analysis of the Zara Fashion Chain The Zara fashion chain‚ with 546 stores in 30 countries today ?from which 340 are outside Spain- and ?2914‚3 millions of total sales in 2002‚ is undoubtedly the group?s locomotive (Inditex‚ 2003). In 2002 it represented 33% of the group?s total stores‚ accounted for 72% of the group?s total sales and contributed to the holding?s total profits for ?540.4 millions (Inditex FY2002 Results Presentation‚ 2003). Moreover‚ Zara with 75-90 new stores within 2003
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SPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Journal of Fashion Marketing and Management (2009)‚ 13:2‚ 279-296 INTRODUCTION Zara is one of the world’s most successful fashion retailers operating in 59 countries. However‚ there is little research about the firm in English as the majority of publications have been written in Spanish. This paper seeks to address this gap in the literature by examining the internationalisation process of Zara. This study adopts an
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Professor Paul Herbig Lecture #8: Channel Conflict Distribution channel members—the manufacturer‚ the wholesaler (or industrial distributor)‚ the retailer‚ and the customer are interdependent and their relationships are a key to the successful operation of the channel. Conflict is virtually inevitable throughout the marketing channel. Most researchers agree that this condition is due primarily to the functional interdependence between channel members . Between the channel members‚ a dynamic field of
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Marketing Channels Delivering 12 Customer Value PRE VIEWING We now arrive at the third marketing mix tool—distribution. Firms rarely work alone in creating value for customers and building profitable customer relationships. Instead‚ most THE CONCEPTS are only a single link in a larger supply chain and marketing channel. As such‚ an individual firm’s success depends not only on how well it performs but also on how well its entire marketing channel competes with competitors’ channels. To be good
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power of money to invest into the market in the form of insurance or mutual funds‚ and our objective was to find out investor who can be the future client of the company‚ our project "Synergy of High Net- Worth Individuals (HNI) With their Distribution Channel" ‚which mainly focus on finding out the investment behaviors of the HNI clients‚ their mode of investment ‚ and the people who can change their financial decision‚ because most of the HNI client usually take the Advice of the people who are
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Zara Summary Zara has successfully built a worldwide famous brand thanks to its premium locations as well as a unique management system of design‚ production and supply chain. Unlike other fashion brands‚ it takes Zara only 10 to 14 days from the time it designs new clothing until it arrives in stores.The case describes the implementation of the fast-fashion concept by Zara and analyzes the components of its flexible integrated business model . Furthermore it reports on the international expansion
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References: Zara and Benetton: Comparison of two business models. 2010. [e-book] p. 10. Available through: Google Scholar [Accessed: 25 Nov 2013]. Fast Zara‚ F. 2013. Fast Zara‚ Fast Fashion - Research Paper - Wendyrosa. [online] Available at: http://www.studymode.com/essays/Fast-Zara-Fast-Fashion-813110.html [Accessed: 25 Nov 2013]. Hbswk.hbs.edu Netessine‚ K. and Netessine‚ K. 2013. Business Model
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