Case study I.1 Zara: the Spanish retailer goes to the top of world fashion Zara (www.inditex.com) is a fashion retail chain of Inditex Group owned by the Spanish businessman‚ Amancio Ortega‚ who also owns brands such as Massimo Dutti‚ Pull & Bear‚ Oysho‚ Uterqüe‚ Stradivarius and Bershka. The Inditex group (of which Zara is a part) is headquartered in La Coruña‚ northwest Spain‚ where the first Zara store opened in 1975. It is claimed that Zara needs just two weeks to develop a new product
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I. Executive Summary Zara produces of-the-moment fashion and has developed a very successful vertically integrated company which can design‚ manufacture‚ and distribute garments to retail stores in as little as three weeks. Zara ’s target market is comprised of urban‚ fashion-conscious consumers who shop frequently for the latest trends. Currently under debate is a proposed upgrade to the POS system throughout the Zara chain. With over 550 stores‚ this would be a huge undertaking for Inditex‚
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ZARA: IT for Fast Fashion Önder BARLAS Executive MBA Student Boğaziçi University‚ Istanbul Abstract: In 2003 Zara faced a problem whether to upgrade the operating system they used for their point-of-sale (POS) to a new Windows based one‚ or to continue using the stable and old one. This report aims to analyze the problem by conducting a SWOT analysis and offering a solution path best suited on Zara’s strategic position in the clothing industry. 1. Brief Information about Inditex and Zara Inditex
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meeting revenue projection and risk of losing cable distribution support due to ratings decrease. Another important aspect is that it’s a well balanced solution between two desired phenomena: differentiation from competitors and creating a loyal customer base which are less likely to shift to competitors programs. Targeting shows to a narrow (and profitable) segment of viewers would brand the network as a premium fashion provider‚ a channel that is focused only on delivering high quality
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Sewing up the Competition - Innovation in the Textile and Clothing Industry Manufacturing doesn’t get much older than the textile and clothing industry. Since the earliest days when we lived in caves there’s been a steady demand for something to wrap around us to keep warm and to protect the more sensitive bits of our anatomy from the worst of the elements. What began with animal hides and furs gradually moved into a more sophisticated activity with fabrics woven from flax or wool – and with
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Abstract The history of digital image compositing—other than simple digital implementation of known film art—is essentially the history of the alpha channel. Distinctions are drawn between digital printing and digital compositing‚ between matte creation and matte usage‚ and between (binary) masking and (subtle) matting. The history of the integral alpha channel and premultiplied alpha ideas are presented and their importance in the development of digital compositing in its current modern form is made clear
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CRM solution set‚ you can make the most of every interaction with every customer across every channel or touch point. As a result‚ you gain true customer insight‚ along with the ability to act on that insight. Infor’s CRM software system helps companies like yours: • Run campaigns that align with your customers’ preferences • Tightly integrate marketing across all inbound and outbound channels • Increase sales productivity by providing customer insight • Manage marketing and sales
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ara * 1. ZARA: Fast Fashion Case Study M anagement I nformation S ystems January 26‚ 2010 Presented By: Group- 1 * 2. Agenda About Company Information Systems Analysis & Conclusion * 3. About the Company * 4. ZARA Zara‚ the most profitable brand of Inditex SA the Spanish clothing retail group‚ opened its first store in 1975 in La Coruña‚ Spain operations into 45 countries with 531 stores located in the most important shopping districts of more than 400 cities in Europe‚ the Americas
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What are the Key success factors of Zara? “The ability to respond to customer requirements on a timely basis has always been a fundamental element of the marketing concept.” Martin Christopher et.al. Hence‚ it is important being proactive in a market such as the fast-fashion industry which Zara is operating in‚ time is always a crucial factor. The fast-fashion market‚ amongst other things‚ is characterized by short lifecycles‚ high volatility‚ low predictability‚ and high-impulse purchases. Therefore
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Why do we buy the television we watch‚ the cars we drive‚ the food we eat‚ the clothes we wear and even the toothpaste we use? We buy them as a result of promotion Promotion is a form of persuasive communication‚ or getting others to do what you want them to do. Its function is to inform consumers about a service and influencing them to buy that service. In this case promoting AIESEC as student society and organization. To achieve desired sales results‚ entrepreneurs must consider
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