Marketing Strategy of Zara The purpose of this paper is to analyse the existing marketing strategy of the one of the biggest‚ worldwide clothes company-Zara. In our research we have chosen this company because it is a well-known brand that is popular amongst young consumers. The company has performed very well with its marketing strategy in the past few years and it is still the top company on the market. The marketing strategy of Zara consists of high turnover in which the company usually
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objective for Zara is to continue their expansion in countries like Switzerland‚ Italy‚ and Czech Republic and also on other continents: Latin America and Asia. A second objective is to continue their stores’ growth in the countries where already exists in order to consolidate its position and increase its market share. By the accomplishment of the two objectives Zara is looking to create enduring profitable growth. 2.2 Strategies I will start with the product market penetration used by Zara and more
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Description The Textile Empire: Inditex‚ Zara Inditex‚ the parent company which owns Zara‚ one of the best known fashion brands in the world‚ is an apparel conglomerate‚ with 9 brands under its umbrella. Inditex made €1.932 billion profit with a revenue of €13.79 billion worldwide in 2011. As of 2012‚ there are 100‚140 people working for Inditex Group across their headquarters and 6‚009 stores around the world. [1][2] Among those major 9 brands of Inditex‚ Zara‚ one of their oldest brands which was
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Zara International demonstrates many elements of classical management approaches. Fredrick Taylor’s scientific management is evident through their quick turnaround of runways to stores allowing only 2 weeks for the company to get the attire into stores. Zara’s ability to distribute stock within 24 to 48 hours depending on global location also contributes to Taylor’s scientific management theory. One of the four guiding action principles of the scientific management theory states that you must “develop
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Zara: Fast Fashion Report Questions 1) With which of the international competitors listed in the case is it most interesting to compare Inditex´s financial results? Why? What do comparisons indicate about Inditex´s relative operating economics? Financial results of Inditex Group and its competitors GAP‚ BENETTON‚ and H&M (Table 1) have to be evaluated under a common bases‚ in other words‚ identifying variables that are common for the four companies due to at the end the business strategy of
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Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega. Zara is the most internationalized of Inditex’s chains. The group is headquartered in A Coruna‚ Spain‚ where the first Zara store opened in 1975. As of August 2009‚ there are more than 1‚500 Zara stores around the world. It is claimed that Zara needs just two weeks to develop a new product and get it to stores‚ compared with a six-month industry average‚ and launches around 10‚000 new designs each year. Zara
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Production Enterprises Customers Suppliers Production Enterprises ZARA is the flagship brand under the Indetex Group‚ which is known worldwide by its fast fashion products. Their core competitive strategy is developing the new product and getting it to stores within 15 days. The uniqueprocessing model ensures ZARA occupied the market advantage among the fashion industry. Subcontractors Although ZARA manufacture approximately half of its products in their own factories‚ they use
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Zara expansion in China ZARA Zara is the flagship chain store of Inditex Group owned in Spanish. Inditex takes a step forward in its expansion in China. Zara opened its first store in this country in May 2004 at the IFC mall‚ Hong Kong‚ where it now has five stores. In February 2006 the first store was launched in Shanghai‚ in Nanjing Xi Lu‚ followed by a second one in this city located at Times Square mall. In February 2007 The Inditex Group already opened its first Zara store in Beijing‚ located
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which plays homage to customer values. This paper also analyzes methods used by fast fashion leader‚ the Spanish‚ Inditex owned Zara. A closer look at Zara’s supply chain‚ market responsiveness‚ flexibility‚ technology‚ pricing and costs strategies and methods are examined and compared to other fast fashion retailers that can appropriately be deemed as competition for Zara. Also‚ globalization and other operational strategies are discussed that all come together to show the remarkable success of the
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What are the company’s competitive advantages? Zara is ‘fast fashion’. In order to proof this statement we are taking a look at different components where we can see their competitive advantages. Design The designers go to fashion shows‚ they develop sketches and while they select fabrics‚ the price of each product is already determined. The collection has to arrive in the stores at the start of the selling season. In order to keep up with the trends they not only look at the sales data but they
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