CASE STUDIES CASE: Tom’s of Maine: “Doing Business” Means “Doing Good” Questions: 1. Does the Tom’s of Maine experience prove that one can “do business with principles‚” or are there business realities that make it hard for others to copy this principled management model? Yes‚ because what Tom’s of Maine did is that they made their employees appreciate and apply the principles that Tom and Kate believed in. Despite some of the mistakes that they did‚ they were not afraid to try
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Zara Case: Vertical integration and outsourcing 1. How is Zara organized with respect to its vertical integration and outsourcing decisions? What governance structure does it appear to follow? Support your conclusions with reference to details of the Zara case and the Ferdows reading. Answer: Very well organized to facilitate its strategic competency: speed and flexibility. Decentralized governance structure fully supports the company core competency. The above supply chain mapping
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| | Table of Contents Case Abstract 3 Vision Statement & Mission Statement 4 Vision Statement: 4 Mission Statement: 4 External Audit 5 Opportunities & Threats 5 Competitive Profile Matrix (CPM) 6 External Factor Evaluation (EFE) Matrix 7 Internal Audit 8 Strengths & Weakness 8 Financial Ratio Analysis 9 Internal Factor Evaluation (IFE) Matrix 10 SWOT Matrix 11 SPACE Matrix 12 Internal External Matrix 13 Recommendations 14 Case Abstract The Estee Lauder Companies Inc. engages in
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grown rapidly to become one of the largest fashion retailers in the whole world competing with the American Gap and the Swedish Hennes & Maurizt (H&M). “In addition to Zara‚ the largest of its retail chains‚ Inditex has another seven commercial formats: Bershka‚ Stradivarius‚ Massimo Dutti‚ Oysho‚ Pull and Bear‚ Skhuaban and Zara Home (all of the targeting different age and disposable income segments). The group also includes more than a hundred companies associated with different textile‚ manufacturer
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Thesis Autumn Semester 2007 Department of Business Studies Market Orientation as a Branding Strategy by Harriet Mellenius Supervisor: Olivia Kang ABSTRACT This paper studies the impact of market orientation strategy on brand awareness. Zara‚ a Spanish leading fashion retailer and an example of a brand using this strategy‚ is compared to three other multinational brands operating in Stockholm‚ Sweden‚ namely Topshop‚ Mango and United Colours of Benetton. The latter brands are known to
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www.hbr.org Spanish clothier Zara turns the rules of supply chain management on their head. The result? A superresponsive network and profit margins that are the envy of the industry. Rapid-Fire Fulfillment by Kasra Ferdows‚ Michael A. Lewis‚ and Jose A.D. Machuca Reprint R0411G This document is authorized for use only in PGDM / Operations and Supply Chain Management by Dr. Sourabh Bhattacharya at Institute of Management Technology‚ Hyderabad (IMT‚HYD) from November 2013 to March
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doesn’t seem to be working because as we said last week‚ our research showed us that many times‚ Zara doesn’t reply customers e-mails‚ when they send a complaint. Customers usually go to their social pages like Facebook and twitter to criticize the poor complaint management service‚ And Having a negative word of mouth is bad‚ having online negative word of mouth should be worse. As solutions we can say that ZARA should pay more attention to the social pages complaints because it’s a way to avoid that their
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Case Study: Zara – Apparel Manufacturing and Retail1 Zara is a chain of fashion stores owned by Inditex‚ Spain’s largest apparel manufacturer and retailer‚ and a pioneer amongst fast fashion companies (usually companies which imitate the latest fashions with cheaper in-store versions). In 2007‚ Inditex reported sales of about 9.5 billion Euros from more than 3‚600 retail outlets in 68 countries. As of 2013‚ it had in excess of 6‚000 stores worldwide (1800 of which were Zara outlets) and revenues
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is speed and responsiveness‚ this system is unable to keep up with this model. By assessing the pros and cons of the new IT system‚ with Zara’s brand image‚ I determined that implementing the new operating system and POS terminals is beneficial for Zara because 1. It will help to improve efficiency of information flow between Zara’s supply chain networks‚ 2. It removes the risk of the system becoming obsolete and no longer compatible with vendor’s machine upgrade‚ and 3. The new system will eliminate
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19/02/2008 Source: Inditex Website Brand Quantity Zara 1‚134 Pull and Bear 520 Massimo Dutti 426 Bershka 510 Stradivarius 383 Oysho 293 Zara Home 205 Kiddy ’s Class/Skhuaban 230 TOTAL 3‚701 Inditex‚ as stated on its website‚ is one of the world’s largest fashion distributors: nearly 6 million of items were put on the market in 2006 (Figure 1). With eight sales concepts Zara‚ Pull and Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Kiddy ’s Class they boast nowadays 3‚701
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