IMPLEMENTATION OF IS IN ZARA: Zara well known to everyone as a Fashion Store is also an excellent business system to study the implementation of the various IS systems for various departments of Zara. Some of the departments in which these IS systems are successfully implemented are as follows and let us look into each of these Business system of Zara in detail Design Sourcing & Manufacturing Distribution Retailing • Merchandising • Store operations DESIGN: Zara has a dedicated design
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and clean. We were attracted to Zara since it is very fashionable and has high variety of distinctive styles. Ideal for the independent shopper since customers are not bothered by employees. Zara was also spacious; however we found it was unorganized and messy. 2. We could not distinguish the new clothing line from the previous and since there store is grouped together by color themes‚ it is difficult to distinguish the different styles offered at Gap. At Zara as we entered the store it was difficult
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automates some of the comparisons‚ you will probably want to dig further into them. Background: Inditex is an international fashion retailer that designed‚ manufactured and sold apparel‚ footwear‚ and accessories for women‚ men‚ and children through Zara and other five chains around the world. The six retailing chains were organized as separate business units within an overall structure that also included six business support areas and nine corporate departments or areas of responsibility. They are
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1. Zara is a Spanish clothing retailer which has 1700 stores in all over 78 countries. 2. Zara has continually maintained its mission to provide fast‚ affordable‚ and fashionable items. 3. Zara’s supply chain has undergone tremendous changes in order to sustain its competitive advantage in today’s market. 4. Zara holds 6 days worth of inventory‚ while H&M holds 52 days‚ and Spanish retailer Cortefiel holds 94 days of inventory. 5. Launched approximately 11‚000 new items per year
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Fast fashion strategy 8 c Global distribution strategy 9 3.3.2 Strategy analysis 9 a Strategic Advantages 9 b Strategic Drawbacks 10 4.0 Recommendation 10 5.0 Conclusion 12 6.0 Reference 13 1.0 Introduction This report is about ZARA which is a global brand of clothing owned by the Inditex Group. It is the world’s third-clothing retailer‚ one of the world’s four major fashion chain (the other three are the United States of casual fashion giant GAP‚ the Swedish fashion giant H &
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Albert Sedaghatpour Individual Case Analysis-Zara 7/24/09 Introduction Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega. The group is located in Spain‚ where the first Zara store was opened. Zara has opposed the industry-wide trend towards turning fast fashion production to low-cost countries. Possibly its most atypical strategy is its policy of zero advertising; the firm opted to invest a portion of revenues in opening new stores instead. At the end of 2001
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Developing innovative products/services for broad range of customers Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap‚ faster growth than Target‚ and logistical expertise rivaling Wal-Mart. 2. Significant investments in Marketing‚ Technology Development‚ Procurement & Customer Service ZARA takes just two weeks to get a new design from drawing board to store floor. ZARA invested much in developing its technology like e-business and ERP
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The middle-aged mother buys clothes at the Zara chain because they are cheap‚ while her daughter aged in the mid-20s buys Zara clothing because it is fashionable. Clearly‚ Zara is riding two of the winning retail trends - being in fashion and low prices - and making a very effective combination out of it. Much talked about‚ especially since its parent company’s IPO in 2001‚ often admired‚ sometimes reviled‚ but hardly ever ignored‚ Zara has been an interesting case study for many other retailers
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Merchandising Report Merchandising centres on the buying and selling of goods within a market place and a good merchandising system is essential to the success of any retail business. I intend to focus this merchandising report on Zara‚ a ladies fashion retailer and HMV‚ an entertainment megastore. These two companies have specific buying and merchandising strategies‚ which are tailored to the needs of their products. This report will explore the similarities and differences within each company
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Zara Case Analysis Zara’s Marketing Strategy • Produce a product that can adjust and fit multiple trends and can adapt quickly to new style. • Pride itself on its location (usually on the best street in big cities) as opposed to spending money on public advertisements. • Target a youthful and vibrant culture. • Have current and efficient technology in their stores. Target Market • Young‚ fashion- conscious city dwellers. • Rapidly changing style that needed to cater to people who were not
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