Zara: The Technology Giant of the Fashion World Synopsis Zara is a company that defines what the fashion industry has termed “fast fashion.” The flagship specialty chain of Spain-based clothing conglomerate‚ Inditex‚ Zara has built an information and distribution system that allows it to put the latest runway fashions in its stores in a matter of weeks at a fraction of what the big-name designers charge. In addition to fast‚ Zara is prolific. In a typical year‚ Zara launches about 11‚000
Premium Hamburger Burger King Fast food
Zara Case Write-Up Zara was founded in 1963‚ by Amancio Ortega Goana. He started the company because he wanted to improve the manufacturing and retail aspects of fashion and to reduce the cost of the apparel chain. He opened the first stores in Spain‚ and slowly over the decades started to expand to different countries. Zara headquarters is in Arteixo‚ Spain‚ with their distribution center close by. Inditex‚ the holding company that owns Zara‚ has a business model‚ which states‚ “Global specialty
Premium Fast fashion Fashion Marketing
A network and flow explanation to Zara’ success Angel Díaz and Luis Solís Instituto de Empresa‚ Maria de Molina 12‚ 5°‚ Madrid 28006‚ Spain E-mails: angel.diaz@ie.edu; luis.solis@ie.edu Abstract Zara is a Spanish fashion manufacturer and retailer that has known swift success. Spaniards have become used to visiting Zara frequently‚ as there is always a new product. Zara launches 100 different collections every year‚ with over 11000 models‚ none lasting more than five weeks in production and with
Premium Management Strategic management Marketing
Fakultät für Betriebswirtschaft PS - Unternehmensführung Term – Paper „Zara - Case Study“ WS 2012 Seminararbeitgruppe: Severin Springer Hans Kahofer Raphael M`Barek Antoine Eber Table of content 1. Case Introduction.........................................................................................................................1 1.1 Mission‚ Vision
Premium Strategic management
is because fashion builds the person´s identity. That’s why we should understand that clothing and fashion is important today as it was yesterday and will be in the future. For hundreds of years people have put some message in the type of clothing they wear. Long ago people started wanting to stand out from the “crowd” and be different changing their clothing. Some examples of these “standing out” became very popular and were followed by more people. This was the moment when fashion appeared. Nowadays
Premium Culture Clothing Woman
“Fashion is Hollywood” People are influenced by celebrities every day. They watch their movies‚ listen to their latest songs‚ or read about their stunning red carpet gowns in magazines. But fashion has been the biggest inspiration to the modern-day consumer with celebrities designing fashion lines of their own. Everyone from Jennifer Lopez to Hilary Duff has created their own clothing or accessory line. Some celebrities have done exceptionally well when creating a fashion line; for
Premium American film actors Clothing Fashion design
Matteo Fioravanti Abbey Road - MIB 2013 2355 words Zara: IT for Fast Fashion Zara: IT for Fast Fashion EXECUTIVE SUMMARY In This case we see the typical problem which affect big Companies : the conflict between old style and new school of thought. We analyze Zara’s information Technology strategies and the diatribe between Salgado‚ The Head of the Department and Sanchez ‚ his assistant‚s concern upgrading the operating system and the implementation of a new IT system to fulfill the needs
Premium Retailing
speed of fashion By Devangshu Dutta The middle-aged mother buys clothes at the Zara chain because they are cheap‚ while her daughter aged in the mid-20s buys Zara clothing because it is fashionable. Clearly‚ Zara is riding two of the winning retail trends - being in fashion and low prices - and making a very effective combination out of it. Much talked about‚ especially since its parent company’s IPO in 2001‚ often admired‚ sometimes reviled‚ but hardly ever ignored‚ Zara has been
Premium Inditex Retailing
ZARA · Three key success factors – short lead time‚ more style and low supply of any particular style. · Zara – the flagship brand of Spain based Inditex group‚ founded by Amancio Ortega Gaona and opened its first store in 1975. · 1058 stores located in 69 countries as of March ‘08 · Able to conceptualize the garment‚ develop‚ and deliver it to the stores within 2-3 weeks weres the industry average is six months. · Key to success – integration of design‚ production‚ distribution‚ and retailing
Premium Inditex Supply chain management Clothing
Jennie Yabroff disassembles the fashion world and what it is reforming itself as it expands. Yabroff explains the reasoning behind the fashion world and its drastic change is because the faces of the people wearing the clothing are changing. Stereotypical models that we used to seeing in magazines‚ commercials‚ and ads are beginning to look more like normal people. Why the faces of the fashion industry changing? Many aren’t sure‚ but Yabroff believes that fashion gurus are noticing that sales are
Premium Fashion Rhetoric Change