production to countries with lower labour and transportation costs and reduced lead-time. • Fashion companies are becoming more flexible and vertically organised‚ limited vertical integration being more frequent than complete integration. • Adoption of new technology to expand productivity and increase competitiveness INTRODUCTION ABOUT ZARA • Established in 1975‚ Zara is the flagship of Inditex (Industria del Disen˜o Textil‚ SA). • Inditex has become the world’s
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examples) 1. Zara’s young “fashion-conscious” staff of Store Managers. The Managers decide which merchandise to order and discontinue‚ and also transmit customer data and their own sense of inflection points to Zara’s design teams. 2. Zara’s product cycle was much better than its competitors. Zara was able to originate a design and have finished goods in stores in 4-5 weeks for entirely new designs. The industry model was 6 months for design and 3 months for manufacturing. Zara produces 11‚000 items
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that will be focused on throughout this essay is a ladies fashion boutique. The main argument will focus on discourses of management throughout the concepts of what is considered as work in the retail sector‚ how the working environment is managed throughout the fashion industry‚ commitment in the workplace and relationship of teamwork. All these aspects of work will be tied in together to form a research based argument in relation to the fashion boutique. In order to produce a contextual framework of
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I have always been interested in fashion and the fashion industry. For my Graduation Project I decided that I should do something that falls into that category. In my project I will research how fashion impacts teenagers. I have noticed that many teen fashion magazines have a huge impact on teens‚ because many teens look up to the girls inside and on the cover of the magazines. I feel as though it relates to me because I am a teenager and I feel as though fashion does have a big effect on us.
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Running Head: PROPOSAL TO IMPROVE THE IT/IS STRATEGY AT ZARA Proposal to Improve the IT/IS Strategy at ZARA Be future ready!!! Oct. 3‚ 2011 Executive Summary To grow at the same pace in the fast changing fashion industry‚ Zara should use advanced IT/IS systems as an enabler to improve the overall business process. Zara is facing a challenge today by using obsolete technology. Also due to a number of internally developed applications‚ there is no clear picture of the entire sales or inventory
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Corporate Strategy – Zara The core concept of Zara ’s business model is they sell "medium quality fashion clothing at affordable prices"‚ and vertical integration and quick-response is key to Zara ’s business model. Through the entire process of Zara ’s business system: designing‚ sourcing and manufacturing‚ distribution and retailing‚ they presented four fundamental success factors: short cycle time‚ small batches per product‚ extensive variety of product every season and heavy investment in
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Table of contents Introduction p. 3 Zara Company presentation p. 3 Generic strategies p. 3 & 4 Growth strategies p. 4 & 5 Pest analysis p. 5 & 6 Value chain p. 6 & 7 SWOT analysis p. 7 & 8 Price / quality Grid p. 8 H&M Company presentation p. 9 Generic strategies p. 9 Growth strategies p. 10 PEST analysis p. 10 & 11 Value chain p. 11 & 12 SWOT analysis p. 12 Zara and H&M Comparison of the 4 P’s p
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What is Fashion All About? What is it with fashion? It’s something that we all deal with everyday. From birth to old age‚ the way we dress says something about each and every one of us. Even those people who say that fashion doesn’t matter to them‚ still have to choose what they wear every day. Fashion says a lot about who we are and how we are feeling. One thing that is guaranteed is that fashion is always changing. We are always being subjected to new trends everywhere we look! Magazines
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segmentation and positioning of Zara Segmentation Strategy The segmentation strategy employed by the fashion retailer Zara is based one the typical demographics of the customers like gender‚ age and psychographics. However aside from this the company also targets customer is based on their sense of fashion and style e.g.‚ contemporary‚ trendy‚ classic‚ grunge‚ Latino etc. (Safe‚ 2007) The ethnicity of the brand as well as its target market is blended by Zara in its product offering which match
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Strategy‚ Organization ZARA perspective To what extent is the Zara production model relevant for other industries? The Zara’s production model is relevant to other industries because it is out of the regular productions frames. It is focused on the product and the customer; it doesn’t separate one from other‚ for Zara the homework is not done until the costumer owns its product. Buying in Zara is taking a chance‚ Zara knows its market very well and knowing this they developed strategy that includes
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