emeraldinsight.com/1361-2026.htm CASE STUDY Internationalisation of the Spanish fashion brand Zara Carmen Lopez and Ying Fan Brunel Business School‚ Uxbridge‚ UK Abstract Purpose – Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process from an international marketing perspective using Spanish fashion retailer Zara as a case study. Design/methodology/approach – An in-depth case approach was
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on the Spanish retail giant‚ Inditex and how its largest retail chain Zara has been so successful through its simple business model of speed‚ flexibility‚ and high fashion. As of 2002‚ Inditex had six separate chains: Zara‚ Massimo Dutti‚ Pull & Bear‚ Bershka‚ Stradivarius‚ and Oysho. Each chain operates independently and is responsible for its own strategy‚ product design‚ sourcing and manufacturing‚ distribution‚ retail. Zara is by far the largest‚ most profitable‚ and most internationalized of
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Nowadays‚ Zara and Chanel are known worldwide as two successful brands. The former is a mass clothing retailer whose production takes only weeks whereas the latter is perceived as one of the most established retailers in haute couture‚ specialising in luxury goods whose production takes months. Zara has more than 800 stores worldwide‚ in sharp contrast to Chanel which has about 160 boutiques (wilkepedia). Coco Chanel founded her brand 106 years ago while Amancio Ortega created the Zara label 35
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NEW DELHI • LONDON • NOIDA • LAVASA FRANCHISE OPPORTUNITIES WITH OLD WORLD HOSPITALITY OPPORTUNITY FOR BUSINESS PARTNERS Master Franchise / Franchise: We are searching for multi-unit foodservice and retail operators‚ as well as other investors who have a history of business success. Other franchise candidates are also encouraged to apply‚ but will be required to have either experienced‚ qualified restaurant operators as part of their teams‚ or must complete our extensive training program
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Introduction Hardly any industry today is as much changing as the fashion industry. New collections‚ new styles and trends emerge faster than ever before. Brands that are "in" today can be "out" tomorrow and vice versa. In addition‚ consumer behavior in the fashion industry changed significantly over the last two decades mixing and mingling fashion segments into individual styles that combine both high and low-end fashion items. In order to keep up with the pace of the industry‚ players have to define
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Zara Fast Fashion Case Study 1- What’s behind Zara success? Zara success comes not only from adapting the latest to the latest trend in fashion through what they sell‚ it’s mostly from how fast they deliver their cutting edge fashion and the most current trend to eagerly awaiting customers ahead of all the competitors through their fast distribution system. Zara can take new fashion concept through design‚ manufacturing and store shelf-placement in as little as 2 weeks whereas competitors take
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INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Brunel University Uxbridge UB8 3PH England +44-1895-267239 Key Words Internationalisation‚ fashion retailing‚ market entry‚ branding‚ international marketing‚ Zara 1 INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA ABSTRACT Purpose Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process
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The Leadership Quarterly 13 (2002) 243 – 274 The effects of leader and follower emotional intelligence on performance and attitude: An exploratory study Chi-Sum Wonga‚*‚ Kenneth S. Lawb‚1 a Department of Management‚ The Chinese University of Hong Kong‚ Shatin‚ N.T.‚ Hong Kong‚ China b Department of Management of Organizations‚ Hong Kong University of Science and Technology‚ Clear Water Bay Road‚ Hong Kong‚ China Abstract Recently‚ increasing numbers of scholars have argued that emotional
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Introduction Quick response: perceptions of UK fashion retailers Grete Birtwistle Noreen Siddiqui and Susan S. Fiorito The authors Grete Birtwistle and Noreen Siddiqui are in the Division of Marketing‚ at Glasgow Caledonian University‚ Glasgow‚ UK. Susan S. Fiorito is in the Department of Textiles and Consumer Sciences‚ Florida State University‚ Tallahassee‚ Florida‚ USA. Keywords Quick response retailing‚ Supply chain‚ Fashion‚ Retailing‚ United Kingdom During the mid-1980s‚ quick response (QR)
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A. Thailand Fashion Industry In the past‚ Thailand is usually a thought of an agricultural country. Only a decade ago‚ its fashion industry has grown rapidly. Thailand has been known from traditions for high-quality fabrics such as Thai silk. In 2010‚ fashion industry contributed more than 17 percent of the nation GDP. It is also the largest manufacturing industry in Thailand with approximately 4‚000 manufacturers. Fashion industry employed more than one million workers. This is one third of
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