Supply Chain Management – Case Assignment 2 Guidelines for submission The questions in this document should be answered for the Zara case‚ which can be found on pages 267 – 279 of the text book. The questions on page 294 should NOT be answered. Please keep your answers concise and to the point. Include the numbering of the questions. You are allowed to use bullet points. Use MS Word‚ 12 point font size‚ standard margins for A4 paper. Start the document with your student number and name on
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Fast Fashion promotes consumerism through impulse buying among young consumers. Fast Fashion retailers target young consumers who are looking to form their identity through dress. This is done because they have many different styles where other retailers might be limited. Young buyers like to shop at these retailers because they offer replica pieces straight off the runways. The concept of “fast fashion” refers to low-cost clothing collections that imitate current luxury fashion
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and discussion As complete as possible‚ sketch the supply chain for Zara from raw materials to consumer purchase. Raw material – High tech automated cutting facilities – Small workshops – Ware houses – Stores – customers – Stores – Commercial managers Raw material Zara makes 40 percent of its own fabrics and produces more than half of its own clothes (maximize time efficiency) Cuts fabric in-house As it completes designs‚ Zara cuts fabric in-house. The cutting is done in Zara’s own high-tech
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CASE STUDY: - ZARA: IT FOR FAST FASHION Zara’s success is attributed to its ingenious design‚ development‚ and production and supply chains in the world. It has been its culture to change its designs very frequently. This is mainly because they feel their differentiation point in the market is its new designs. Short-cycle production of small volumes of items has made Zara fundamentally different from other competitors. Zara has a short lead time and is more responsive to market trend. Salgado
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joint ventures are popular methods of establishing retail stores while keeping costs low. Buyers do not have much bargaining power. Since buyers are aware apparel companies are quick to do away with failed fashion trends‚ they usually purchase products as soon as they are available. Most fashion conscious shoppers come from middle to upper income families and therefore‚ have the discretionary income to spend on clothes. The threat of substitutes in the apparel industry is high. Customers do not incur
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CNN.com - Zara‚ a Spanish success story - June 15 2001 http://edition.cnn.com/BUSINESS/programs/yourbus... MAINPAGE EUROPE WORLD WEATHER BUSINESS markets market data technology tech markets currencies biz international SCI-TECH ENTERTAINMENT IN-DEPTH NEWS BRIEF SPORT Zara‚ a Spanish success * story June 15‚ 2001 Posted: 4:37 AM EDT (0837 GMT) Your Business Your World Success without sweatshops • Zara does things differently LONDON‚ England (CNN) -- In an era when clothing retailers
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James‚ I agree with everything you said. The industry of fast fashion has substituted quality with quantity in the high demand and fast pace environment it has completely changed how the fashion industry. There used to only be spring/summer and fall/winter‚ essentially two season yet now from the article you found they think there are 52 "micro-seasons". That is insane to think about‚ that is virtually a new fashion trend every week of the year! I think think about my trips to Target every couple
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Question No1.Advantages of responsive supply chain of Zara? A responsive supply chain of Zara works collaboratively among the stakeholders to exchange information in a feedback loop in order to produce enough of a product to satisfy uncertain demand. Zara has greater visibility into the supply chain which makes it responsive to the current market. This allows Zara to sense and respond quickly to capitalize on new opportunities. The information systems are the heart of the business model which enables
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As Americans we tend to buy things because it’s a good deal. Not because it’s something we need or even really want but simply because it is on sale. In his article “The Neurological Pleasures of Fast Fashion” Marc Bain states “shoppers love a bargain‚ and fast-fashion collaborations with designers draw big crowds looking for high design at low prices” (Bain p4). How many of those people really needed new clothing or even enjoyed what they got after they purchased it. Its morally wrong to simply
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Case Study: H&M in fast fashion : continued success? by Patrick Regner & H. Emre Yildiz Q1) Evaluate the external environment in which H&M operates in. External environment refers to the challenging and complexity in which the firm operates. It is important to highlight the factors of the external environment because it is very critical to the success of the firm. PESTEL model and Porter’s 5 Forces (P5F) models will be used to evaluate the external environment of H&M. These models will determine
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