Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES
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An insight into Zara as a Born Global Executive Summary Zara was first established just outside of Spain in1988‚ in 1994 Zara expanded into France and Mexico (Bhardwaj et al‚ 2010). Zara is owned by the INIDEX group in which it contributes to 64.8 per cent of total company sales (Inidex annual report‚ 2011) which was a 10 per cent growth on the previous fiscal year. Zara now has over 1830 stores worldwide across 82 markets in 64 countries‚ with plans to move into Korea‚ Egypt‚ Ukraine and Montenegro
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| |Everything just seems more fabulous when it’s covered in fur! Faux fur was seen all over the Fall runway shows and the pages of | |every fashion magazine. There are fashion trends that come and go‚ but faux fur is a trend that has stood the test of time. And | |no wonder‚ it is elegant and luxurious and looks just like the real thing for just a fraction of the cost! Nothing looks as chic| |and stylish
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collected by Zara to predict the trend. What makes the middle aged mother to buy cloths in Zara while the daughter aged in mid 20s buys Zara clothing? Because it is fashion able and up to trend. By collecting data and focusing on shorter response times‚ the company ensures that its stores are able to carry clothes that the consumers want at that time. Zara can move from identifying a trend to having clothes in its stores within 30 days. That means Zara can quickly and catch a winning fashion trend‚ while
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Final Project: Zara Logistics Introduction Zara is a Spanish-based retail chain owned by the group Inditex who has taken a new approach in the industry and has completely changed the fashion world. Zara specializes in inexpensive fashions for women and men between the ages of 16 and 35. Zara has created a competitive advantage: they own their in-house production and they have an impressive logistic strategy. By owning its in-house production‚ Zara is able to be flexible in the variety‚ amount
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Porter analysis of Zara Zara fashion chain‚ with 546 stores in 30 countries today from which 340 are outside Spain- and 2914‚3 millions of total sales in 2002‚ is undoubtedly the group’s locomotive (Inditex‚ 2003). In 2002 it represented 33% of the group’s total stores‚ accounted for 72% of the group’s total sales and contributed to the holding’s total profits for 540.4 millions (Inditex FY2002 Results Presentation‚ 2003). Moreover‚ Zara with 75-90 new stores within 2003 takes the lion’s share
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Running head: Zara Case Paper Analysis 1 Zara: IT for Fast Fashion Case Analysis Sonal Bhagwat University of Houston-Victoria MGMT 6352-2011FA-25125 November 2011 Zara Case Paper Analysis 2 Table of Contents: • Abstract 3 • Case Description 4 • Goals and Strategy 5 - Speed and Decision-making 5 - Marketing‚ Merchandising‚ and Advertising 6 - Information Technology 6 • Problem Analysis Firm-based-value chain model
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comparative case analysis of Zara and Topshop Company I. Rationale As of the present‚ fashion industry market is growing and booming with the presence of low cost fashion companies such as Zara and Topshop. These kinds of companies have the possibility to dominate the industry of today and in the future and the situation for competition in the fashion industry can be set on high demand on such products and services. Zara is recognized as the most successful fashion retailer in the world and
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what ways are elements of the classical management and behavioral management approaches evident at Zara International? Frederick W. Taylor is known for the four step Scientific Management approach which was part of classical management with its first step being a time study of the motion and tasks performed on jobs to maximize the efficiency. Evidence of this science was quite apparent with Zara International in regards to their lightning-quick trend turnarounds that tailor to the young consumer
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Question 1.1 - Competitors It is most interesting to compare Inditex’s financial results with H&M. Similarities Low prices and relatively high fashion content Both are mainly European based Strong international expansion strategy Both have reasonable but not excessive physical quality In terms of positioning‚ Gap and Benneton are less fashion driven and more expensive Differences: H&M mainly outsources its production (outsources 50% of its production in Europe as well‚ but has slightly
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