MN3027 – STRATEGY IN ACTION ASSIGNMENT 2 – 3‚000 words ZARA: FAST‚ FASHION from SAVVY SYSTEMS Contents Contents 2 1.0 Introduction and Key Issues: 4 2.0 Present Vision‚ Mission‚ and Corporate Objectives: 5 3.0 Situational Analysis: 6 3.1 Environmental Analysis: 7 3.1.1 PESTLE: 7 3.1.2 Market Structures: 9 3.2 Industrial Analysis: 9 3.2.1 Competitive Forces: 9 3.2.2 Strategic Groups: 11 3.2.3 Key Factors for Success: 12 3.2.3 Competitor Profiles: 13
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Fast Fashion and its Advantages Fast fashion goes with the English adage - out of sight‚ out of mind! Fast fashion defines the different fashion trends in clothing‚ apparels‚ jewelry‚ accessories‚ etc.‚ that hit the market‚ hit their peaks and zoot out of sight before you even have time to make up your mind about whether you liked it or not! Here are the advantages of Fast Fashion. Veni‚ vidi‚ vici! - Julius Caesar Followers of fast fashion will agree that the above quote aptly epitomizes
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Case: “Zara: IT for Fast Fashion” Student ID: U00235538 Issue Zara‚ the flagship chain of Spanish based holding company Inditex‚ has grown to great prominence in the international retail fashion industry. It has done so by advantage in recognizing and responding to changing fashion. Recognizing and quickly responding to the changes in fashion trends is largely achieved through a collaborative system of store managers and mid-management level commercials. The exponential growth of Zara
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COMPANY OVERVIEW Zara‚ a trendy Spanish clothing retailer founded in 1975 by Amancio Ortega in La Couruna. It is a flagship retail store of Inditex Group‚ a holding company that owns other fashion brands such as Massimo Dutti‚ Bershka‚ Pull and Bear‚ Stradivarius‚ Kiddy’s Class‚ and Oysho. The company still lives by the simple idea of Amacio Ortega to link customer demand to manufacturing and link manufacturing to distribution‚ which ultimately able to respond very quickly to the demands of targeted
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A General Strategic Capacity Planning Model under Demand Uncertainty Woonghee Tim Huh‚1 Robin O. Roundy‚2 Metin Çakanyildirim3 1 Department of Industrial Engineering and Operations Research‚ Columbia University‚ New York‚ New York 10027 2 School of Operations Research and Industrial Engineering‚ Cornell University‚ Ithaca‚ New York 14853 3 School of Management‚ University of Texas at Dallas‚ Richardson‚ Texas 75083 Received 29 October 2003; revised 24 August 2005; accepted 30 September
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Institute of Management Technology Nagpur Supply Chain Management Term paper ON Capacity Requirement Planning Submitted to: Submitted by: Dr. Anwar Ali Section-B2C
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MAYUR S. JAGTAP BVIMSR‚ MMS 2ND Yr. (OPERATIONS) GROUP II DATE: 6/10/10 ZARA: RETAIL @ THE SPEED OF FASHION CASE STUDY Q.1.How does ZARA manages more styles? Ans: - Zara’s success from the perspective of time-based competition. While most of people attribute Zara’s time-based success to its extremely short lead time and regard Zara as a benchmark for speed Managing more styles is possible for Zara mainly because of the shorter lead time (2-4 weeks) compared to industry average
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ADVANTAGE *IN THE* FAST FASHION Fast fashion is a term used to describe clothing collections which are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year. These trends are designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles at a lower price. This chapter highlights the sources of competitive advantage that may exist inside the field of fast fashion‚ as shown in Figure
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Capacity Planning & Aggregate Production Planning Capacity Planning • Long term strategic decision • determines overall level of resources • affects product lead times‚ customer responsiveness & operating costs Capacity Planning Three Basic Strategies for Timing Capacity • Capacity Lead Strategy – capacity is expanded in anticipation of demand – aggressive and used to lure away customers from competitors already constrained Capacity Planning Three Basic Strategies for Timing Capacity • Capacity
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Fashion industry is one of the most powerful‚ yet misunderstood industries in the world. The way we dress is so important to the people that it creates the unstoppable‚ powerful force behind that complex process of design‚ manufacture and distribution. Fashion industry operates on three levels- haute couture‚ ready-to-wear and mass production. The main difference between them is quality of the product and price‚ but the history of the three segments is also different. We can easily say that couture
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