UNIVERSITY OF APPLIED SCIENCES UNIT OF BUSINESS AND ADMINISTRATION‚ KUOPIO THE IMPORTANCE OF STRATEGIC MANAGEMENT A case study of H&M Ding Huiru Business Administration Bachelor’s thesis International Business April 2011 2 SAVONIA UNIVERSITY OF APPLIED SCIENCES SAVONIA BUSINESS Degree Programme‚ option International Business Author(s) Ding Huiru Title of study The importance of strategic management‚ Case study of H&M Type of project Date Pages Thesis 27.4.2011 59+12 Supervisor(s) of study 1st
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Supply Chain Management Strategy of the Retail Brand Zara Executive Summary The purpose of this report is to understand and analyze fashion retail brand Zara’s secret behind its successful supply chain management. Zara has been the pioneer in agile supply chain management and for popularizing the trend of fast moving fashion. Therefore‚ with the help of this example‚ agile distribution management has also been discussed in this paper. Additionally‚ computer hardware brand Dell and Australia’s leading
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ZARA Case Introduction This paper will define Zara’s key strengths and competencies in reference of its business model. Role of information system is also evaluated within its business operations‚ strategies and processes. In the end‚ consideration of upgrading the information system of Zara will be addressed. Strengths and Core Competencies of Zara With an increase of competition‚ companies started the assessment of core products‚ technologies and markets‚ which were
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Company Case: Zara: The Technology Giant of the Fashion World Identification of the Problem/s or Issue/s Zara‚ a Spanish-based chain owned by Inditex‚ is a retailer who has taken a new approach in the industry. By owning its in-house production‚ Zara is able to be flexible in the variety‚ amount‚ and frequency of the new styles they produce. With their unique strategy‚ Zara has the competitive advantage to be sustainable. In order to maintain that advantage and growth they must confront certain
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Fast Fashion Fast fashion is the second most polluting industry in the world due to the poor material and natural resources used for manufacturing inexpensive clothing. These industries produce the latest fashion trends for affordable prices that are ready to sell within weeks. Big fashion corporations—Forever 21‚ H&M‚ Zara—maintain low prices by seeking low-cost manufacturing methods in developing countries. While manufacturing creates new job opportunities in developing countries‚ jobs in these
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Coursework Header Sheet 209896-18 Course OPER1027: Operations Mngt: Proc/Value Ch Course School/Level BU/UG Coursework Case Study 1 Assessment Weight 25.00% Tutor J Whiteley Submission Deadline 25/11/2013 Coursework is receipted on the understanding that it is the student’s own work and that it has not‚ in whole or part‚ been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University’s
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3.1 HISTORY and BACKGROUND ZARA is the flagship chain store for the Spanish Inditex Group owned by Amancio Ortega‚ who also brands such as Massimo Dutti and Bershka. It was first open in 1975 in La Coruna‚ Galicia‚ Spain. Originally a lingerie store‚ then the product range expanded to incorporate women’s fashion‚ menswear and children’s clothes (5). The international adventure began in 1988‚ opened its first foreign store in Oporto‚ Portugal. The market growth remained mysterious and it kept growing
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Background Zara Zara is a chain of stores Belonging to the Spanish fashion group INDITEX founded by Amancio Ortega Gaona. It is the company ’s flagship chain and is represented in Europe‚ America‚ Africa and Asia with 1412 stores in 69 countries‚ 500 of them in Spain. During 2007 it opened 560 stores across the group. . It has three logistics centers‚ located in the main Arteixo‚ province of La Coruna (Spain)‚ where he opened the first store in 1975 and two in Zaragoza and Madrid. In 1975 he
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Albert Sedaghatpour Individual Case Analysis-Zara 7/24/09 Introduction Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega. The group is located in Spain‚ where the first Zara store was opened. Zara has opposed the industry-wide trend towards turning fast fashion production to low-cost countries. Possibly its most atypical strategy is its policy of zero advertising; the firm opted to invest a portion of revenues in opening new stores instead. At the end of 2001
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1. Zara was developed with the initial goal to link customer demand to manufacturing‚ and link manufacturing to distribution. Goals such as short production times‚ decreased inventory risk‚ and great choice of clothes have helped formulate a unique value and shape Zara’s current business model. Zara’s business model is based on three aspects: Zara’s fundamental concept is to maintain design‚ production‚ and distribution processes that will enable Zara to respond quickly to shifts in the consumer
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