Hannah S. Delgado 21 Champaca St. Lopezville Subd. Antipolo‚ Rizal February 6‚ 2013 Ms. Liezel de Leon Sales Manager Bright Homes & Realty Corporation Quezon City Dear Ms. de Leon: I am very pleased to write a recommendation letter on behalf of Lyka C. Josafat for being an accounting intern in your company. We have been working together as colleagues and friends for almost two years and I am already aware of her capabilities. Lyka is a very responsible person and has great
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Increase Market Research Southwest Airlines is practicing a conservative growth strategy. The airline focuses on growing internally and expanding within their current routes. It is estimated that in any given year‚ 85% of Southwest’s expansion is internal. The company purchases new planes to add capacity to their system. By next year‚ they will be using 14 to 16 new planes for internal expansion. At times‚ Southwest expanded externally‚ but only when an opportunity was present. The company faces
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A.Shanker M.Tech Date: 22-08-2010 Assistant Professor Department of Electronics and Communication Engineering Email: shankerhitech@gmail.com LETTER OF RECOMMENDATION Mr. has requested me to serve as a reference for him as he applies to your M.S. program. As the professor in the Department of Electronics and Communication Engineering‚ I had the opportunity to appraise him from various angles for past four years. As a student‚ he has never been content with mere
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Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES
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New entrants will have to deal with high and large fixed cost * incentive because of profitability of zara * newest fashion at an inexpensive price * Zara as part of the Spanish Inditex Group‚ can benefit from the micro-economic concept of the Economies of Scale. Hence it gains cost advantages as production (scale) increases * Zara is operating within the market of “fast fashion” hence size as well as economic efficiency matter. Inditex’s superior supply chain management has been consistently
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clothing retailer Zara in India Executive Summary The main goal of this report is to analyze the environment how Zara wil be marketed and launched in India. Analysis shows that the main problem of the product is to in terms of making the target market know the existence of the product in the country and the competition of the current clothing lines available in the market. In order to solve such complexities‚ the solution is to implement strategic marketing approach
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Case Study and Exercises Exercise #1 We were given the formula of distance ‚ where D – Distance from location L (distribution center) to location I (consumption point); - X coordinate of the warehouse l (distribution); - X coordinate of the store i (consumption); - Y coordinate of the warehouse l (distribution); - Y coordinate of the store i (consumption). Consequently‚ applying these formula in the Excel we receive the following result: Then‚ multiplying the distance by the amount
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competitors‚ Zara’s supply chain is quite unconventional. Instead of focusing on competitive product prices and advertising Zara has developed a super integrated supply chain paralleled by few (1). This supply chain allows it to rapidly respond to market demand and have extensive control over its design and production process (1). Inditex‚ the clothing company that owns Zara is extremely vertically integrated. It is comprised of over 100 design‚ manufacturing‚ and distribution companies (3). Contrary
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1. FastFit Case Study FastFit Sporting Goods is a successful New England regional supplier of sporting goods to the high end consumer market. They sell an exclusive selection of equipment and apparel to men and women who exercise and pursue outdoor activities on a regular basis. They operate five (5) upscale retail stores in the New England market that offer a high level of customer attention‚ with a headquarters (HQ) is in Burlington‚ Massachusetts‚ and a single warehouse‚ distribution‚ and eCommerce
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Guidelines for the Recommendation Report Your team ’s target document is a collaboratively written recommendation report which comments upon the potential for either the construction and maintenance of a Web site (feasibility study) or revisions to an already existing page (usability study). This document should effectively mediate between the client ’s needs and the course ’s goals for this project. Your team ’s work should reflect consideration of both the client ’s desires and resources and
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