(Heath‚ 2012) We are facing a shift from the old fashion multi-level pyramidal business to a new more flattening business where information flow is very fast and cost effective. Old fashion physical channels of transmitting information are replaced with a simple click in the World Wide Web (www) virtual environment (Laudon & Laudon‚ 2010). ZARA case study 1. Company presentation Inditex Group is one of the biggest fashion retailers in the world owning more than 100 companies operating
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QUESTION 1 As completely as possible‚ sketch the supply chain for Zara from raw materials to consumer purchase. ANSWER ZARA’S SUPPLY CHAIN Description Zara makes about 40% of their raw material (fabric). The remaining 60% is outsourced from within Spain‚ mostly from the La Curuna. Designing of clothes at Zara is done by creative teams of over 300 professionals at the headquarters in La Curuna‚ Spain. They act on the information fed to them from the stores managers. The first stage in
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General Question 1. Mark the main flows of goods and money in the diagram (above) and employ a key or table of descriptive elements to explain your answer (i.e.‚ more than just two words). [Note: you can complete the drawing in PowerPoint and then copy/paste if that is easier for you.] Key Symbol | Explanation | Blue: Flow of Goods | HQ sends orders to the supplier notifying them of the quantity of goods that needs to be sent to the warehouse. When the supplier receives these orders‚ they
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Fast Fashion: The Year Ahead Fast Fashion: The Year Ahead by Joelle Diderich Posted Monday January 25‚ 2010 Last Edited Wednesday January 27‚ 2010 2421014 PARIS — Talk about a glass-half-full group. The challenging economy‚ high unemployment and tight credit are set to continue weighing on the wallets of lower-income shoppers this year‚ but that translates to fertile conditions for fast-fashion retailers with a strong emphasis on value. "Consumer spending will be concentrated at the
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famous fashion designer and entrepreneur. * He is a founder of ZARA‚ co-founder and chairman of Inditex Group * Thanks to his great management skills he is Spain’s richest man and 5th richest man in the world (net worth of $31 billion) * „ZARA“ is a part of a holding company called Inditex. Inditex is now the largest textile company in the world. Includes 8 brands: Zara‚ Zara Home‚ Bershka‚ Stradivarius‚ Pull&Bear‚ Massimo Dutti‚ Oysho i Uterqüe * “To copy the fashion and make
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Excellence in Learning and Teaching Referencing: The Harvard System Use this sheet to help you: • Follow the Harvard referencing convention • Cite online sources using the Harvard style 5 minute self test • • • What is the difference between in-text and biobliographical citations? How does the Harvard System differ from the APA? How should you cite internet sources? This publication can be cited as: Davies‚ W.M. (2007)‚ The Harvard System‚ Centre for Excellence in Learning and Teaching
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The Fashion Channel is a well known cable television network dedicated to fashion only. CEO Jared Thomas founded the network in 1996 and had seen constant growth in sales‚ revenue and profit since its beginning. Thomas understands that in order to stay aggressive the company needs to strengthen its competitive position. Thus‚ Thomas hired Dana Wheeler‚ an expert in marketing. Dana needs to prove that her recommendations of spending more than $60 million in national and affiliate advertising‚ promotion
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Fashion Marketing: An Introduction Wance Tacconelli Donghua University Shanghai Session Overview • Course learning goals • Key fashion terminologies – Style‚ design and fashion • Key fashion markets – Womenswear‚ menswear‚ accessories • What is marketing? – Understanding customer needs – Delivering value – Marketing as a social and managerial process • Customer relationship and profitability management A bit about myself… Education University of York‚ UK B.A. in Sociology
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Infor CRM (Customer Relationship Management) Create growth and loyalty through continuous customer dialogue. Leading customer-focused companies view every customer interaction as an opportunity to make a new offer‚ improve retention‚ increase revenue‚ build loyalty‚ or strengthen their brand. Infor CRM (Customer Relationship Management) helps companies optimize customer relationships by integrating marketing‚ sales‚ and service. By providing a full 360-degree view of customers‚ the system
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ZARA Income Statement Period Ending: 2012 31/12 2011 31/12 2010 31/12 2009 31/12 Total Revenue 82.98 78.19 89.69 76.7 Revenue 82.98 78.19 89.69 76.7 Other Revenue‚ Total - - - - Cost of Revenue‚ Total 60.29 56.72 59.02 52 Gross Profit 22.69 21.47 30.67 24.7 Total Operating Expenses 77.61 73.35 74.12 63.51 Selling/General/Admin. Expenses‚ Total 3.69 3.24 3.96 3.56 Research & Development - - - - Depreciation / Amortization 13.63 13.38 11.14 7
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