Fashion Industry China: CSR Case Subject Submission Date Class Team Members CSR cross-analyses on fashion Industry Tuesday 15‚ 2012 MBA Pudong – Corporate Social Responsibility Christiane Pagsisihan Damien Dandelot Jose Antonio Mallen Tendai Chitapi Vera Boisa Harbhajan Khalsa Executive Summary The research paper trough four main Corporate Social Responsibilities (CSR) issues (Children Labor‚ Working condition‚ Environmental impact and Environmental Sustainability) indicates several glaring
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ZARA-Internationalization Analysis When it comes to internationalization strategies‚ ZARA is the perfect case to look at. By putting in practice a set of different strategies‚ ZARA has accomplished great positioning worldwide and is one of the most recognized brands in the apparel market. Listed below are the main internationalization strategies ZARA has used to become one of the leading clothing brands in the world. Operating Filial When ZARA first started opening stores outside of Spain
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Behaviour Delta Air Lines: The Launch of Song‚ Case Assignment Fabian Schulze Wierling‚ Exchange Student‚ Germany Student ID: 1155065598‚ f.schulze-‐wierling@whu.edu Tasks 1) What is the main problem (apart from the general financial issues) facing Delta in this case? 2) What is Song’s overall guiding policy and what do you think about
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Case Summary The Cambridge Sciences Pharmaceuticals (“CSP”) is an international healthcare company that had completed successful clinical trials for its newest weight loss prescription drug‚ Metabical. With the final FDA approval expected‚ Metabical’s launch was set for January 2009 and a clear marketing communications strategy needed to be in place before the launch. With 10 years and $400 million spent on research and development‚ it was imperative that CSP positions Metabical correctly in the
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Ferguson Essay Title “Using the case study provided at the end of the module Identify and explain the client’s issues and device a course of treatment for him‚ taking into account any ethical issue”. Introduction In this paper I aimed to identify Mr X issues as indicated by the given case study‚ and devising a course of treatment plan with boundaries of ethical concerns for him accordingly
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Fashion Channel Questions Please answer the following questions in no more than 3 pages single spaced or 6 pages double spaced using a 12pt font. Exhibits such as your excel results do not count against the page limit. Please note that the column “2007 base” in the excel spread sheet assumes you do not segment the market. It is critically important that you communicate your reasoning clearly. You MUST NOT talk about the case in depth with anyone else. 1. How would you interpret the consumer
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segmentation and positioning of Zara Segmentation Strategy The segmentation strategy employed by the fashion retailer Zara is based one the typical demographics of the customers like gender‚ age and psychographics. However aside from this the company also targets customer is based on their sense of fashion and style e.g.‚ contemporary‚ trendy‚ classic‚ grunge‚ Latino etc. (Safe‚ 2007) The ethnicity of the brand as well as its target market is blended by Zara in its product offering which match
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| |“Play It Safe at Home or Take a Risk Abroad?” | |A Decision-Case Analysis | |
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Case Review: “Legal But Deadly: Abuse of OTC and Prescription Drugs Among Teens” From 2005-2006‚ the small city of Bedrock‚ Arkansas formed a campaign of community coalitions to address over the counter (OTC) and prescription drug abuse among the city’s middle and high school students. The team created coalitions in assessing the scope of the problem to determine potential solutions. This campaign was formed because due to the high accessibility of OTC medications as well as the widespread misconception
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In the “Rixton” case study there is obviously issues with the department itself from the top to the bottom of the department. The chain of command is not enforced properly which creates further issues when concerning “authority-level principles” from being applied to issues that present themselves. The initial depiction of this department starts with the description of the small size of the police force (36) and generally small city it serves (16‚000) while also introducing the top cop‚ the highest
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