to leverage brand equity (Monga & John‚ 2010; Tom‚ Kelly & Ravi‚ 2012). Zara as one of the world’s most successful fast fashion brand (FFB) retailers has applied brand extension into its brand development. The purpose of this report is to examine the brand extensions strategy of Zara which include these areas: the marketing objectives of brand extension‚ the relationship between competitive advantage of Zara and the brand extension strategy‚ the model and concept of evaluate customers’ attitude
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Background Zara Zara is a chain of stores Belonging to the Spanish fashion group INDITEX founded by Amancio Ortega Gaona. It is the company ’s flagship chain and is represented in Europe‚ America‚ Africa and Asia with 1412 stores in 69 countries‚ 500 of them in Spain. During 2007 it opened 560 stores across the group. . It has three logistics centers‚ located in the main Arteixo‚ province of La Coruna (Spain)‚ where he opened the first store in 1975 and two in Zaragoza and Madrid. In 1975 he
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Matteo Fioravanti Abbey Road - MIB 2013 2355 words Zara: IT for Fast Fashion Zara: IT for Fast Fashion EXECUTIVE SUMMARY In This case we see the typical problem which affect big Companies : the conflict between old style and new school of thought. We analyze Zara’s information Technology strategies and the diatribe between Salgado‚ The Head of the Department and Sanchez ‚ his assistant‚s concern upgrading the operating system and the implementation of a new IT system to fulfill the needs
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supply chain explaining how it supports the "fast fashion" model. Zara‚ Spanish clothing with retail chain throughout the world is probably the world’s fastest growing retailer with almost a thousand stores. Zara has it own unique business model that enabled Zara to be compete with its competitors‚ and it’s driven by Zara’s "fast fashion" with its vertically integrated supply chain. Vertically integrated supply chain allowed Zara to successfully build up a strong retail chain combine with the forces
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ZARA vs. UNIQLO Team J: Bingbing Ge Lei Du Sophia Maduka Salman Syed Azim Thanadol Boonyaviwat Tanya Goel 1 Index Content Page Number Executive Summary………………………………………………………………... 4 Introduction………………………………………………………………………… 5 Industry Analysis……………………………………………………………………5 Competitive Environment……………………………………………….5 Strategic Groups………………………………………………………...6 ZARA………………………………………………………………………………
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identify the trends and meet the demand with the help of its autonomously organized structure and its effective value chain systems. The present system followed by Zara has been very effective and very easy to maintain‚ which as a result has persuaded the company to continue without any change in the present system so far. The problem that Zara faces right now is that the system that they use‚ P-O-S (Point of Sale terminals)‚ runs on DOS which Microsoft does not support anymore and any hardware change
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Visiting Research Fellow Monograph Series This series aim at disseminating the results of research done by Visiting Research Fellows at the Institute of Developing Economies. However‚ no part of this paper may be quoted without the permission of the author‚ since some of the results may be preliminary. Further‚ the findings‚ interpretations and conclusions expressed in this paper are entirely those of the author(s). Paper does not imply endorsement by the Institute of Developing Economies of any
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| | | | [STRATEGY OF ZARA & BURBERRY] | | TABLE OF CONTENTS INTRODUCTION……………………………………………………………….1 STRATEGIES……………………………………………………………………..1 CONCLUSION: COMPARISON ZARA VS BURBERRY…………….4 REFERENCES.……………………………………………………………………5 Introduction ABOUT ZARA… Zara started operations in Spain in 1975‚ and now operates in 74 countries worldwide. Zara is one of the largest international fashion companies and it is owned by INDITEX‚ one of the world’s largest distribution
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ability to grow? Do you think Zara should grow 3. How would you advise Salgado to proceed on the issue of upgrading Zara’s POS systems? Intro - Inditex (Industria de Diseño Textil) of Spain‚ the owner of Zara and five other apparel retailing chains * Global Apparel Chain - Characterized as a prototypical example of a buyer-driven global chain‚ in which profits derived from "unique combinations of high-value research‚ design‚ sales‚ marketing‚ and financial services that allow retailers
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ara * 1. ZARA: Fast Fashion Case Study M anagement I nformation S ystems January 26‚ 2010 Presented By: Group- 1 * 2. Agenda About Company Information Systems Analysis & Conclusion * 3. About the Company * 4. ZARA Zara‚ the most profitable brand of Inditex SA the Spanish clothing retail group‚ opened its first store in 1975 in La Coruña‚ Spain operations into 45 countries with 531 stores located in the most important shopping districts of more than 400 cities in Europe‚ the Americas
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