Management‚ Economics and Strategic Research [pic] BRAND MANAGEMENT MK 3214 Individual Assignment Theme: “Zara” brand Instructor: Elmira Bogoviyeva Written by: Tulegenova Aigerim - 20071441 [pic] Abstract The focus of this paper is to analyze the one of the most popular brand name called Zara. And while reading this report there can arise a question about what is so special about Zara? The challenge is that it is a brand. It is worth pointing out that this is a well known brand in the retail
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places in the nation‚ and has only closed a total of 6 restaurants out of the 2‚200 they have in the nation. Requirements for Franchising To open a restaurant candidates must have a number of qualifications. Some of these qualifications are franchise and restaurant management experience‚ a net worth of $1‚500‚000‚ the ability to develop at least 5 more restaurants‚ and a passion for the restaurant industry. Why it will be successful I believe Jack in the Box can be successful in Bloomington/Normal
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Franchise is the best way to run an international business Name: Chao CHENG Tutor: Fraser Hamilton Date: 25/11/2013 Course: Academic Skills Table of Contents 1.0 Executive Summary....................................................................3 2.0 Introduction................................................................................3 3.0 Main Section................................................................................4
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NEW DELHI • LONDON • NOIDA • LAVASA FRANCHISE OPPORTUNITIES WITH OLD WORLD HOSPITALITY OPPORTUNITY FOR BUSINESS PARTNERS Master Franchise / Franchise: We are searching for multi-unit foodservice and retail operators‚ as well as other investors who have a history of business success. Other franchise candidates are also encouraged to apply‚ but will be required to have either experienced‚ qualified restaurant operators as part of their teams‚ or must complete our extensive training program
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The Body Shop Canada “You’re not the kind of franchise applicant we usually get‚” said Harry Robertson‚ company lawyer for the Body Shop Canada‚ as he opened his meeting with potential franchisee Richard Paul. “I suppose we’ll find out whether that’s an advantage or disadvantage‚” replied Mr. Paul. Mr. Robertson’s comment had taken Mr. Paul by surprise‚ and though he was pleased with his response‚ the comment had produced a sinking feeling in the pit of his stomach. Richard Paul Mr. Paul
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breads‚ the first franchise was opened in Camiguin. This paved the way for its nationwide expansion in the coming years. Regarded as the most successful neighbourhood bakeshop chain‚ there are currently over 500 Julies bakeshops all over the country. Julie’s Company Profile There are three Julie’s companies: RJ and Sons Enterprises‚ Julie’s Manufacturing Corporation and Julie’s Franchise Corporation. All of these three companies merged and eventually become Julie’s Franchise Corporation in July
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DEFINITION OF ’EXPORT A function of international trade whereby goods produced in one country are shipped to another country for future sale or trade. The sale of such goods adds to the producing nation’s gross output. If used for trade‚ exports are exchanged for other products or services. Exports are one of the oldest forms of economic transfer‚ and occur on a large scale between nations that have fewer restrictions on trade‚ such as tariffs or subsidies Example: Powertax fashion‚GK Enterprise
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1) Wahoo’s would gain more profit without a monetary investment. Franchisees would use their money to fiance and operate a restaurant or more. Wahoo’s would receive a franchise fee and royalties which could be used to national advertising‚ improving the quality of service and invent new recipes. Whoo’s would be able to expand their restaurant quicker than they would be able to on their own. Allowing others a license to operate a business with the company name and the company’s regulations‚ will
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summary General introduction (including a concise consumers and category market/ trend overview) Entry mode -The suitable mode of entry for Zara to enter the clothing industry in Vietnam is franchising. -As Vietnam’s joint venture regulations are strict; the Vietnamese investors must own at least 51% of the enterprise’s capital. This will create some difficulties to Zara in term of controlling the business. -Therefore‚ franchising is more suitable because the mode of entry is suitable for entering a small
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CHAPTER Marketing Channels Delivering 12 Customer Value PRE VIEWING We now arrive at the third marketing mix tool—distribution. Firms rarely work alone in creating value for customers and building profitable customer relationships. Instead‚ most THE CONCEPTS are only a single link in a larger supply chain and marketing channel. As such‚ an individual firm’s success depends not only on how well it performs but also on how well its entire marketing channel competes with competitors’ channels
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