Enclosure 1 10 Introduction In 2009 H&M and Zara were accused of using child labour (www.ilo.org). Even though H&M is a huge company the scandal damaged the reputation of H&M and without the right recovering strategy the damages might have been fatal. Since the scandal H&M has worked towards a better image by implementing CSR and taking a clear stand towards social responsibility. We have chosen to make a marketing audit on the company H&M‚ their use of CSR‚ and the consequences
Premium Strategic management Website World Wide Web
TABLE OF CONTENTS Contents 1. EXECUTIVE SUMMARY 3 2. FAST FASHION 4 3. ENVIRONMENT ANALYSIS 4 3.1. Political Factors 4 3.2. Economical Factor 5 3.3. Social Factors 6 3.4. Technology Factors 6 4. INDUSTRY ANALYSIS 6 5. H&M 8 6. STRATEGY 10 7. SEGMENTATION 11 8. TARGETING 13 9. POSITIONING 14 10. CONSUMER BEHAVIOUR 15 11. MARKETING 17 12. SUPPLY CHAIN 22 13. CONCLUSION 24 14. BIBLIOGRAPHY 25 1. EXECUTIVE SUMMARY The fashion industry
Premium Marketing Pricing Maslow's hierarchy of needs
Background of the Brand H&M Hennes & Mauritz‚ better known as H&M‚ is a worldwide apparel company‚ which sells clothing for women‚ men and children as well as cosmetics and home furnishings. H&M is continually working toward the goal of "giving the customer unbeatable value through the combination of fashion‚ quality and price" and it is no surprise that the corporation is homed in Sweden‚ which is the home of all things affordably trendy or trendily affordable such as IKEA‚ Ericsson
Premium Fashion
confronting H&M? Explain your answer by drawing on relevant topics in Strategic Management (maximum of 900 words). H&M have gone from being a single store established in 1947 in Sweden‚ to being a fast fashion multinational company with over 2206 stores in 43 different countries as well as 94‚000 employees worldwide. However their success has and dominance within the market has been an area in which they as a company have been affected. This factor is seen as the most critical issue in which H&M have
Premium Strategic management Vertical integration
Case: Marks & Spencer’s versus Zara’s Operations Marks & Spencer (M&S) is a major British retailer of clothing‚ food and financial services. Over 30 million customers are served per month in more than 300 UK stores‚ besides the many international locations. The company was established in 1884 and now it has over $17 billion in annual sales with the highest profit margin in the retailing industry. M & S is encountering some difficulties in logistics because it has lengthy logistics procedures
Premium Management Citation Supply chain
1-2 1.0 Company Background 1.1 H&M History 1.2 Products‚ Strategy‚ Vision and Mission Statement 2-3 2.0 Strategy Planning 2.1 Establishment & Effectiveness of Vision‚ Mission and Goals 2.2 External Analysis 2.2.1 Opportunities 2.2.2 Threats 2.3 Internal Analysis 2.3.1 Strengths 2.3.2 Weaknesses 2.4 SWOT Analysis 2.5 Benchmarking 2.6 Hierarchy of strategy 2.7 BCG Matrix 4-9 3.0 Conclusion 3.1 Advice 3.2 Future Plan Reference History of H&M H&M were established in Vasteras
Premium Strategic management Fashion design
Marketing Plan of H&M 12-11-7 下午2:37 Marketing Plan of H&M H & M CLOTHING INDUSTRY H&M or Hennes and Mauritz AB a very popular retail company located in Sweden this company is highly known to provide stylish clothing for men and women including children and teen- agers. Their success brought them to expand at least in 40 countries located all over the world and as of today they have already employed at least 87‚000 employees around the world. All the designs came from various countries
Premium Fashion Marketing Clothing
8. References Introduction This report provides an analysis of the supply chain of H&M and management of that supply chain. A brief company background will be established to better understand the analyses that follow. These analyses will include the structure of the supply chain; key challenges within the supply chain; competitive strategies used to differentiate H&M’s supply chain; value adding activities in the supply chain; and concluding recommendations based on the aforementioned
Premium Supply chain management
I. Market context – understanding the market environment that H&M is operating • What is the overview of the Hong Kong fashion & apparel market? ← What are the characteristics of this market? ← What are the different market segments? ← Segmentation‚ Positioning and Competitor Analyis of H&M – where do they te these impression (marketing strategy STP) ? • How do they evaluate the performance of H&M? ■ Creating a thrilling shopping experiences. Renews
Premium Marketing
H&M collaboration for high-fashion experiment-Moira Abstract: Key words: H&M market expansion‚ innovation management‚ strategic alliance‚ branding strategy‚ intellectual property History& Backgrounds H&M is a one of the world’s largest fashion companies which founded by Erling Persson in 1947 in Sweden. The original name of the company is Hennes (in Swedish: for her)‚ selling only woman clothes. After the later acquisition of Mauritz Widforss‚ the Swedish retailer which used to sell men clothes‚
Premium Retailing Marketing Fashion