Case: Marks & Spencer’s versus Zara’s Operations Marks & Spencer (M&S) is a major British retailer of clothing‚ food and financial services. Over 30 million customers are served per month in more than 300 UK stores‚ besides the many international locations. The company was established in 1884 and now it has over $17 billion in annual sales with the highest profit margin in the retailing industry. M & S is encountering some difficulties in logistics because it has lengthy logistics procedures
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and valuate the strategic human resource management of H&M. The study will include the HR function and policy of the company. We will also study the recruitment and selection procedure of the company. BACKGROUND OF THE COMPANY H&M was established in 1947 by Erling Persson in Sweden. The first H&M offer high quality fashion and quality at its best price. The company deals in fashion for men‚ women‚ teenagers and children. H&M also deals in cosmetics‚ accessories and footwear. They
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Strategy Question 1 Evaluate the external environment in which H & M operates in. PESTEL Analysis PESTEL Analysis Positive Negative Politics factors: Economic factors Poor economic situation in 2011 further intensified by increased competition X Margins started to erode due to increased cotton prices and rising production costs in Asia X Social factors. H&M ’s strategy recruit local people wherever it opens a new store. X Technological
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1) Présentation de Benetton 1.1 Historique 1935 : Naissance de Luciano Benetton 1955 : Ouverture de son premier atelier avec sa sœur Giuliana. L’idée repose sur l’utilisation des couleurs et des vêtements plus ‘jeunes’. La marque s’appelle ‘Très jolie’. 1963 : Arrivée de son frère‚ Gilberto‚ pour s’occuper des finances Années 60 : - Découverte du procédé pour teindre les pulls après confection et décollage de la marque - Construction d’une usine rapidement trop petite 1964 :
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Marketing Plan of H&M 12-11-7 下午2:37 Marketing Plan of H&M H & M CLOTHING INDUSTRY H&M or Hennes and Mauritz AB a very popular retail company located in Sweden this company is highly known to provide stylish clothing for men and women including children and teen- agers. Their success brought them to expand at least in 40 countries located all over the world and as of today they have already employed at least 87‚000 employees around the world. All the designs came from various countries
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Objectives and Theme Development Report SWOT Analysis of H&M Strengths: • Low priced trendy clothing. • Fast fashion all year round. • Clothing options for the whole family. • 3‚300 stores in 55 countries. ("H&M Worldwide‚" n.d.) • Multiple retail channels such as H&M stores‚ an app and online stores. • Strong marketing skills. • Catchy advertisements. • Collaborations with well-known designers. Weakness: • Lower quality of clothing materials. • H&M does not oversee the production of their garments
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I. Market context – understanding the market environment that H&M is operating • What is the overview of the Hong Kong fashion & apparel market? ← What are the characteristics of this market? ← What are the different market segments? ← Segmentation‚ Positioning and Competitor Analyis of H&M – where do they te these impression (marketing strategy STP) ? • How do they evaluate the performance of H&M? ■ Creating a thrilling shopping experiences. Renews
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BENETTON S.W.O.T. ANALYSIS: STRENGHTS Benetton Group is considered a fully vertical integrated corporation. The company counts with a strong market position. It has a good reputation. Brand is recognized worldwide. It is a world leader in the design‚ manufacturing and marketing of distinctive casual apparel for man‚ women and children. Effective marketing strategy. The group has its own center of research and development: Fabrica. WEAKNESSES High cost structure. Products are overpriced
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H&M Analysis Summary H&M is a Swedish company founded in 1947. It is a family owned company controlled by Stefan Persson and family. H&M act in the fashion industry and are one of the really big global players with 2078 stores in more than 30 countries. In 2009 they launched H&M Home which sells interior textiles through internet. Recently H&M have launched several new store concepts. Other than the H&M stores there are now also Weekday‚ Monki‚ COS and Cheap Monday stores. H&M’s new concept stores
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7 * Strengths 7 * Weaknesses 9 * Opportunities 9 * Threats 10 Ethical behaviour and corporate social responsibility 11 Conclusion 12 Bibliography 13 Executive Summary H&M is a great company in many aspects. It may be Sweden’s most recognised company after IKEA. It all started with a small women clothing store outside of Stockholm and later grew to be the biggest clothing retail firm that one have yet seen. During this
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