Mary Rose Batoon Fashion Retail Branding and Promotion Professor Dena Strong March 3‚ 2015 Zara 1. What are the Main Challenges in the business model adopted by Zara? Based on weaknesses and threats on Zara SWOT analysis‚ the main challenges they are facing today are the high dependence on European Markets‚ Intense completion in the retail market‚ Rising labor wages‚ especially in Europe‚ and the risk of foreign exchange fluctuations. Others also include the problems faced by management in the organization
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Zara Case: Fast Fashion from Savvy Systems a gallaugher.com case provided free to faculty & students for non-commercial use © Copyright 1997-2008‚ John M. Gallaugher‚ Ph.D. – for more info see: http://www.gallaugher.com/chapters.html Last modified: Sept. 13‚ 2008 INTRODUCTION The poor‚ ship-building town of La Coruña in northern Spain seems an unlikely home to a techcharged innovator in the decidedly ungeeky fashion industry‚ but that’s where you’ll find “The Cube”‚ the gleaming‚ futuristic
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POSITIONING STRATEGY POSITIONING Creating a unique and distinctive image for a brand relative to the competition Brand should be perceived as different from competitors by consumers EFFECTIVE POSITIONING Meaningful to consumers Credible/believable Unique to your brand Durable over time FOCUS OF POSITIONING Attributes and benefits of the product Competition Product user Product use or application Product class Cultural symbols Jet Blue Airways Focus on the benefits of Jet Blue
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Threats - ZARA Some threats that affect ZARA include international expansion‚ geographic scope‚ and intense competition. Zara recognizes that the company needs to have a competitive advantage in order to survive‚ so they are constructing a second distribution centre in Zaragoza. Also the company is still looking to expand internationally. Expanding in Spain is difficult for the company because of past experience in Sweden. Zara is considering expansion in North America‚ but is concerned that it
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Summary: Zara is an apparel chain owned at operated by the Inditex of Spain. It was founded by Mr. Amancio Ortega Gaona; currently Spain’s richest man. Zara specializes in fast fashion. At the end of fiscal year 2001 Zara was operating 1‚284 stores world wide and had total revenue of 3‚250 million. Inditex’s headquarters and its major assets are located in the Galacia region of Spain. Inditex also operates five other chains: Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius and Oysho. Zara owns
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POSITIONING Positioning the process of designing an image and value so that consumers with the target segment understand what the company or brand stands for in relation to its competitors. It also refers to the place an offering occupies in consumers minds on important attributes related to competitive offerings. Positioning is not actually something that is done to product; rather it is something that is done to minds of consumers by marketers. It relates to now consumers perceive the product
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competitors listed in the case is it most interesting to compare Inditex’s financial results? Why? What do comparisons indicate about Inditex’s relative operating economics? Its relative capital efficiency? We think H&M’s financial results are the most interesting one to compare with Inditex’s. H&M is the most important and largest competitor of Inditex and due to their similar background‚ both being large international European apparel brands and offers fashionable clothing with in season style. We
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In his speech‚ Alfred M. Green claims that African Americans should have the right to enlist and fight in wars. By appealing to ethos and pathos‚ Green convinces the reader that including African Americans in the war does not prove to be a disadvantage‚ but rather an advantage. Green’s audience is African Americans; he persuades his audience to enlist in the war by appealing to their ethics and emotions. One key point Green emphasizes is the reader’s sense of American pride. Green first mentions
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of Economic Geography Advance Access published October 23‚ 2007 Journal of Economic Geography (2007) pp. 1–18 doi:10.1093/jeg/lbm035 Global sourcing: insights from the global clothing industry—the case of Zara‚ a fast fashion retailer Nebahat Tokatli* Abstract Until recently‚ Zara‚ a major international clothing retailer and pioneer of ‘fast fashion’ principles‚ kept almost half of its production in Spain and Portugal‚ earning the reputation of being one of the exceptions to globalization
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ZARA Fashion 1) With which of the international competitors listed in the case is it most interesting to compare Inditex’s financial results? Why? What do comparisons indicate about Inditex’s relative operating economics? Its relative capital efficiency? Note that while the electronic version of Exhibit 6 automates some of the comparisons‚ you will probably want to dig further into them? The four companies shown above have very different business models. Inditex owned much of the production
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