Running Head: PROPOSAL TO IMPROVE THE IT/IS STRATEGY AT ZARA Proposal to Improve the IT/IS Strategy at ZARA Be future ready!!! Oct. 3‚ 2011 Executive Summary To grow at the same pace in the fast changing fashion industry‚ Zara should use advanced IT/IS systems as an enabler to improve the overall business process. Zara is facing a challenge today by using obsolete technology. Also due to a number of internally developed applications‚ there is no clear picture of the entire sales or inventory
Premium Management Value chain Inventory
Study Analysis- Zara ABSTRACT This paper is based on case study on operation management and positioning strategy of Zara‚ one of the world’s fastest growing manufacturers of fashion clothing. Also a world leading fashion retailer brand of Inditex. The case study outlines how Zara transforms from a local clothing retailer it into a global successful brand. It addresses few components in the case study‚ such as the products and process control and integrate business model used in Zara. The case also
Premium Management Strategic management Retailing
Why would positioning the New Beetle be considered Mission Impossible? Vanzura knows the importance of a good segmentation‚ targeting and positioning for a successful marketing strategy‚ that is the reason why she is concerned about the strategic triangle for the New Beetle and its consequences on the sales growth goal. Additionally‚ she feels the pressure for an amazing marketing campaign since the previous ones were so viral and spoken about. Positioning the New Beetle is a hard task for several
Premium Marketing
distinguishes itself through its original strategy and its lightning growth: Zara. This apparel retailer belongs to the group Inditex‚ which also owns for example brands such as Massimo Dutti and Bershka. The company’s headquarters are in Corunna (Spain)‚ and was founded in 1975 by Amancio Ortega. The concept of Zara’s stores is to propose a wide range of clothes as well as underwear‚ accessories and shoes –and even recently‚ interior decoration with Zara Home. Stores can be compared to luxury shops
Premium Inditex Porter generic strategies Economics
PMRS Imprints Archives Publishing Date: March 1999. © 1999. All rights reserved. Copyright rests with the author. No part of this article may be reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components:
Premium Brand Brand management Branding
1. Zara was developed with the initial goal to link customer demand to manufacturing‚ and link manufacturing to distribution. Goals such as short production times‚ decreased inventory risk‚ and great choice of clothes have helped formulate a unique value and shape Zara’s current business model. Zara’s business model is based on three aspects: Zara’s fundamental concept is to maintain design‚ production‚ and distribution processes that will enable Zara to respond quickly to shifts in the consumer
Premium Marketing Management Personal digital assistant
Developing innovative products/services for broad range of customers Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap‚ faster growth than Target‚ and logistical expertise rivaling Wal-Mart. 2. Significant investments in Marketing‚ Technology Development‚ Procurement & Customer Service ZARA takes just two weeks to get a new design from drawing board to store floor. ZARA invested much in developing its technology like e-business and ERP
Premium Fashion Organic farming Brand
Zara Case Analysis Zara’s Marketing Strategy • Produce a product that can adjust and fit multiple trends and can adapt quickly to new style. • Pride itself on its location (usually on the best street in big cities) as opposed to spending money on public advertisements. • Target a youthful and vibrant culture. • Have current and efficient technology in their stores. Target Market • Young‚ fashion- conscious city dwellers. • Rapidly changing style that needed to cater to people who were not
Premium Marketing Advertising
3- Zara Vertical integrated Supply Chain To analyze ZARA supply chain‚ it is interesting to look closely at the product design‚ inventory management‚ evaluation of suppliers and vendors‚ logistics management‚ material management‚ time scheduling‚ information systems which are the main contributors in allowing Zara to offer cutting edge fashion at affordable prices. It is also interesting to consider other key performance indicators of Zara comparing to other peers in the retail market. 3.1- Design
Premium Inventory Supply chain management Retailing
Final Project: Zara Logistics Introduction Zara is a Spanish-based retail chain owned by the group Inditex who has taken a new approach in the industry and has completely changed the fashion world. Zara specializes in inexpensive fashions for women and men between the ages of 16 and 35. Zara has created a competitive advantage: they own their in-house production and they have an impressive logistic strategy. By owning its in-house production‚ Zara is able to be flexible in the variety‚ amount
Premium