ARTICLE www.hbr.org Why Satisfied Customers Defect by Thomas O. Jones and W. Earl Sasser‚ Jr. Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief— the core idea The Idea in Practice— putting the idea to work 2 Why Satisfied Customers Defect 14 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Product 6838 Why Satisfied Customers Defect The Idea in Brief The Idea in
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in Ho Chi Minh city. The current CEO of the Vietnam Uber branch is Dang Viet Dung‚ a MBA graduate of Harvard Business School (Vietnamnet‚ 2016). In an introduction posted on their website‚ Uber sees itself as “is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps‚ we make cities more accessible‚ opening up more possibilities for riders and more business for drivers” (Uber‚ 2017). Uber is aiming to strengthen the relationship between the company and the
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org B E S T O F H BR Leaders who successfully transform businesses do eight things right (and they do them in the right order). Leading Change Why Transformation Efforts Fail by John P Kotter . • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Leading Change: Why Transformation Efforts Fail 10 Further Reading A list of related materials‚ with annotations to guide
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Michael Porter (Harvard Business School) originally discussed the problem of “stuck in the middle.” He said that the profitability of firms depends on the firm’s position and competitive advantage in that industry. He argued that competitive advantage derives from one of two strategies: cost leadership or differentiation of products or services. The problem‚ Porter said‚ was in trying to do both and thus doing neither very well. He seemed to be saying‚ “find what you are good at and stick to it
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Bibliography: Battilana‚ J. and Rob Kaplan "Leslie Brinkman at Versutia Capital"‚ HBS No. 9-407-089‚ Boston: Harvard Business School Publishing‚ Rev: July 23‚ 2007. Langton‚ N. & S. Robbins. "Values‚ Attitudes and Their Effect in the Workplace." In Fundamentals of Organizational Behaviour‚ 3rd Canadian ed. Pearson Prentice Hall. 2007.
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it bought from a grocery chain—the correlation between condom sales and HIV-related claims‚ for instance. How can both companies leverage the data responsibly? HBR CASE STUDY The Dark Side of Customer Analytics COPYRIGHT © 2007 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by Thomas H. Davenport and Jeanne G. Harris Laura Brickman was glad she was almost done grocery shopping. The lines at the local ShopSense supermarket were especially long for a Tuesday
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McFarlan and Richard L. Nolan . Paul A. Strassmann Other readers 17 Reply from Nicholas G. Carr Order the article‚“IT Doesn’t Matter” E-mail us at hbr_letters@hbsp.harvard.edu Every magazine has an ideal‚ or an idealized‚ reader. For Harvard Business Review‚ he or she is an executive of uncommon intelligence and curiosity: the brightest CEO you know or can imagine‚ perhaps. We like to pretend that our ideal reader has chartered us to prepare a briefing every month. On the agenda‚ we’ve
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Middle Management Administrative Support Technical Core Source: Based on Henry Mintzberg‚ The Structuring of Organizations (Englewood Cliffs‚ N. J.: Prentice-Hall‚ 1979) 215-297; and Henry Mintzberg‚ “Organization Design: Fashion or Fit?” Harvard Business Review 59 (Jan. – Feb. 1981): 103-116. 1-6 Goals and Strategy Environment Culture Size Structure 1. 2. 3. 4. 5. 6. Technology Formalization Specialization Hierarchy of Authority Centralization Professionalism
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1. What is the opportunity in the Trivia game business? -The opportunity is defined not only by the timing but the target position in the market and the leveraging of not only credibility from TV guide but the chance to access all the material and resources that go into TV. I know Mr. Kawasaki said partnerships are BS‚ but the partnership from Mr. Reiss’s perspective was absolutely essential. The research that was available based on the previous success of the Trivia game in the Canadian market and
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isaca.org. IT Does Not Matter…Or‚ Does IT? Has IT Moved From a Strategic to a Purely Tactical Function? By Deepak Sarup‚ FCA‚ CISA hen the Harvard Business Review published an article with the catchy title “IT Doesn’t Matter‚” it did not just create a storm in the proverbial teacup. It caused a raging tempest all across the US trillion-dollar IT industry. Harvard dons‚ well-known consultants‚ chief information officers (CIOs) of large enterprises and‚ most of all‚ titans of the IT industry took umbrage
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