task-based activities for business English students. They have been used in language courses for some time now. It seems‚ however‚ that their full teaching potential has not been used yet. Teachers seem to be uncertain of how to use cases in class.The paper presents the main pedagogical aspects of using case studies in business English courses. It gives a short description of the structure of typical mini-cases included in recently published course-books of business English. It discusses the
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Strategy‚” eds. R. Rumelt‚ D. Schendel and D. Teece (Boston: Harvard Business School Press‚ 1995)‚ 297-322; and J. Nahapiet and S. Ghoshal‚ “Social Capital‚ Intellectual Capital and the Organizational Advantage‚” Academy of Management Review 23‚ no. 2 (April 1998): 242-266. 2. For an in-depth look at BP on this issue‚ see S.E. Prokesch‚ “Unleashing the Power of Learning: An Interview With British Petroleum’s John Browne‚” Harvard Business Review 75‚ no. 5 (September-October 1997): 146-168; and M.T
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2011 Mike Miller – Harvard Business School Case Introduction – Rather than outline this case going step by step to ultimately provide a synopsis with my overall opinion‚ I thought I would read the case all the way through and conclude with my thoughts and personal view. Please note that I will take into consideration this was written in a different era when expressing my view points. * I found it odd that Mike’s background was characterized as “unusual” for a Harvard MBA which was then
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strategy+business ISSUE 64 AUTUMN 2011 How to Be a Truly Global Company Many multinational business models are no longer relevant. Skillful companies can integrate three strategies — customization‚ competencies‚ and arbitrage —into a better form of organization. BY C.K. PRAHALAD AND HRISHI BHATTACHARY YA REPRINT 11308 features global perspective 1 How to Be a Truly Global Company by C.K. P r a ha lad a nd H r ish i Bhat t acha r y ya Photo illustration by Holly Lindem
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Customer Management Strategy in Business Markets This note is written for students‚ executives and educators that are interested in customer management in business markets. It is based on my field investigations across a variety of hightech and traditional hard-hat industries and provides a roadmap for the formulation and implementation of effective customer management strategies in business markets.1 Individual customers are at the heart of any business enterprise yet most firms continue
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Troops: End users can energize your workforce far better than your managers can”. The author of this research article is “Adam M. Grant” and he is a management professor at the University of Pennsylvania’s Wharton School. This research article was published on “June 2011 as a Harvard Business Review”. Body The main points in this research article were about: Employees without a Cause The Art of Motivation Maintenance When you can’t find end users A Leader’s Guide to Outsourcing Inspiration
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Alfred Chandler’s contribution to the field of management in general‚ and to the discipline of business history in particular‚ is profound and lasting. Widely considered to have been the world’s leading historian of the industrial corporation. The purposes of chandler’s studies are not to theorize but to provide an explanation regarding the evolution of business; theories are developed by others using information pertaining to his research. However‚ his monumental works‚ such
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Balance Scorecard Initiative BUS 322 – Written Case Miranda Zhang 7/29/2014 Executive Summary This report provides the analysis of case study given to me. Gail Palmer Ashton Graduate School of Business ranks among the top schools of USA but the dean of the institute feels that the school has deviated from its foundations. This analysis proposes implementation of the balanced scorecard and performance metrics in order to achieve the four strategic goals of the institution. Even the
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This is a reflection of the Harvard Business Review of Thomas M. Hout and Pankaj Ghemawat “China vs. the world”‚ HBR December 2010‚ page 94-103. Thomas M. Hout is a professor at the University of Hong Kong’s School of Business since 2002. He teaches Strategy‚ Operations and Information‚ Business Strategies for China and India and fast companies (IMBA program in Shanghai)[1][2]. Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE (spanish: Instituto de Estudios Superiores
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on how Jobs was an exceptional leader in the business world. The article is reliable‚ since it is from Time magazine. The research is biased‚ since the author obviously shows favoritism towards Jobs. The author‚ Rana Foroohar‚ is a qualified editor of the magazine. This article supports my idea on how passion and the big picture is important in a leader ’s success. Henson‚ Ramon. "Faculty Insight: The Leadership of Steve Jobs." Rutgers Business School. N.p.‚ 1 Nov. 2011. Web. 06 Sept. 2012. . The
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