NATIONAL INSTITUTE OF FASHION TECHNOLOGY‚ JODHPUR Application of Category Management Principles in ZARA Submitted To:- Mr. Sanjay Kumar Submitted By:- Mr. Ritesh Malpani IInd Semnester MFM Introduction:- Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of
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Competitors’ customers Even though Zara can survive with the highest market share in the clothing market‚ still there are those competitors out there that Zara might gain more of their customers if it applied new marketing strategies . There’ 4 main competitors that the company should consider‚ including H&M‚ Mango‚ Uniqlo and Gap. For H&M ‚it has the customers that are mostly similar to Zara which mostly are women that are into fashionable clothes‚ want to follow the trends but are more price-conscious
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Library Guide on Harvard Citing and Referencing Contents Introduction 2 Choosing a reference style 2 What is referencing? 2 Why reference? 2 When to reference? (Plagiarism) 3 In-text references 4 Reference List 5 Abbreviations 5 Examples 6 Authors 6 Books 8 Book 8 Book chapter 8 e-book from a database 8 e-book from the Internet 9 Encyclopaedia or dictionary 9 Secondary citation 9 No date 10 Journal articles 10 Journal article 10 e-journal article
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Final Exam - Executing Strategy Volkswagen do Brasil: Drving Strategy with the Balanced Scorecard Name: Roy Stoop Student number: 5877431 MSc Business Studies/Business Administration – Marketing Track University of Amsterdam (UvA) Date of submission: 23-10-2014 Case questions 1. What challenges does Thomas Schmall face upon becoming CEO of Volkswagen do Brasil (VWB)? 2. Describe VWB’s new strategy and comment on it in terms of quality of strategic thinking. 3. Does the strategy map (Exhibit
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Hacking Into Harvard Author’s Name Instructor’s Name Hacking Into Harvard According to the nonconsequentialist approach proposed by the German philosopher‚ Immanuel Kant‚ an action has moral worth if and if only‚ it stems from a sense of duty. Kantian ethics do not account for contingencies and possible consequences of actions. Moreover‚ the moral principles behind the actions must have universal applicability. In other words‚ it must be binding on all rational beings‚ irrespective
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University Library Guide to the Harvard Style of Referencing September 2010 http://libweb.anglia.ac.uk Anglia Ruskin University ++` Guide to the Harvard Style of Referencing Second Edition September 2010 http://libweb.anglia.ac.uk/referencing/harvard.htm 1 Anglia Ruskin University 1. GENERAL INTRODUCTION .................................................................................. 4 1.1 1.2 1.3 2. Explanation of citation and referencing ...........
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References and Bibliographies Effective Learning Service References and Bibliographies A M E M B E R O F University of Bradford‚ School of Management References and Bibliographies PREFACE Academic writing is special in an age of rapid communication. Most assignments in higher education require you to slow the tempo and carefully explore and test out ideas‚ either for their own sake or in relation to real or hypothetical situations. This requires you to‚ not just present and
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The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case Andres Mazaira  University of Vigo‚ Oureuse‚ Spain E. Gonzalez  University of Vigo‚ Oureuse‚ Spain Ruth Avendano Ä University of Vigo‚ Oureuse‚ Spain Keywords Market orientation‚ Competitive advantage‚ Clothing industry‚ Organizational culture Abstract This paper has been developed as a part of research seeking to verify the effects of organisational
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Fast Zara‚ Fast Fashion Introduction Everyone‚ no matter youngsters or middle-aged mothers‚ love to buy clothes and keep updated on latest fashion trend. In the past‚ people could only consume western styles clothing if they are rich enough to go shopping by travelling in European countries or able to afford expensive air mail to send the consumed western clothes back from overseas. However‚ it took a period of time and the fashionable clothing may become “old” at the time received. As the information
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Description The Textile Empire: Inditex‚ Zara Inditex‚ the parent company which owns Zara‚ one of the best known fashion brands in the world‚ is an apparel conglomerate‚ with 9 brands under its umbrella. Inditex made €1.932 billion profit with a revenue of €13.79 billion worldwide in 2011. As of 2012‚ there are 100‚140 people working for Inditex Group across their headquarters and 6‚009 stores around the world. [1][2] Among those major 9 brands of Inditex‚ Zara‚ one of their oldest brands which was
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