ZARA: Fast Fashion Zara’s performance in the EU. Zara is the largest and most internationalized of Inditex (Industria de Diseno Textil) chain based on Spain. Zara had built up their business in the Spanish market by 1990‚ and started to expand their business into global market. At the same time‚ according to the case‚ they started to make major investments in manufacturing logistics and IT‚ including establishment of a just-in-time manufacturing system‚ a 130‚000-square-meter warehouse close
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Background Zara Zara is a chain of stores Belonging to the Spanish fashion group INDITEX founded by Amancio Ortega Gaona. It is the company ’s flagship chain and is represented in Europe‚ America‚ Africa and Asia with 1412 stores in 69 countries‚ 500 of them in Spain. During 2007 it opened 560 stores across the group. . It has three logistics centers‚ located in the main Arteixo‚ province of La Coruna (Spain)‚ where he opened the first store in 1975 and two in Zaragoza and Madrid. In 1975 he
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CLASS 1110 Second Paper Assignment Shonell Maynard In the books; The Clouds written by Aristophanes‚ and The Apology‚ written by Plato‚ the philosopher Socrates is portrayed in two different ways. Plato‚ being a loyal follower of Socrates‚ portrays him as being a very simple man who is always open to learning new wisdom. However‚ Aristophanes portrays him as an atheist who practices sophistry along with a number
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1. As completely as possible‚ sketch the supply chain for Zara from raw materials to consumer purchase. First of all‚ a designer team in Arteixo‚ Spain sketches out the new styles and clothe lines. It does so after consulting with ‘commercials’ (the term for people who act as connection among the designers and the chain’s 2‚800 global store managers). After that‚ the designer team decides which fabrics offer the best combination of fashion‚ quality and price. Then they electronically send the
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Zara : IT for Fast Fashion Zara is a leading brand in the fashion retail industry. It is a vertically integrated retailer‚ a pioneer of the Just-In-Time Inventory system. It becomes important to define the critical success factors for this industry in the analysis presented through the following three questions: 1. How can you differentiate Zara’s use of IT? Technology investment should be targeted at the points in the value chain where the impact is most significant. If we look at the value
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ZARA IT for fast fashion TOPICS | PAGE NUMBER | ZARA IT for fashion- A Background | 3 | Implementation of IS in designing | 3 | Implementation of IS in purchase | 4 | Implementation of IS in manufacturing | 4 | Implementation of IS in distribution system | 5 | Implementation of IS in retailing | 6 | Implementation Issues with People | 7 | Implementation Issues with Procedures | 9 | Implementation Issues with Devices | 10 | Implementation Issues with Software and Database
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EXTERNAL As for the B2C buying behaviour‚ many perspectives are included. Firstly‚ take a look at the cultural factors. Buyers of ZARA are influenced by culture‚ subculture and social factors. ZARA collects information about its customers via staff members‚ by different observations and also directly from the buyers. Since ZARA is a centralized brand it focuses on the global trends‚ though it has decided to move towards geocentric orientation and started to adopt local solutions‚ too. It is also
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supply chain explaining how it supports the "fast fashion" model. Zara‚ Spanish clothing with retail chain throughout the world is probably the world’s fastest growing retailer with almost a thousand stores. Zara has it own unique business model that enabled Zara to be compete with its competitors‚ and it’s driven by Zara’s "fast fashion" with its vertically integrated supply chain. Vertically integrated supply chain allowed Zara to successfully build up a strong retail chain combine with the forces
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Zara case 1. What underpins the success of Zara in its chosen markets? Through analyzing this case‚ it obviously demonstrated that it has own successful supply chain. It shows on five performance objectives which refer to speed‚ quality‚ flexibility‚ dependability‚ costs. Firstly‚ it performed on the speed of Zara’s supply chain‚ Zara “has over 650 Zara stores in 50 countries” and rapidly changed fashion trend so that it seemingly difficult to deliver products to stores. However‚ Zara just
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Porter analysis of Zara Zara fashion chain‚ with 546 stores in 30 countries today from which 340 are outside Spain- and 2914‚3 millions of total sales in 2002‚ is undoubtedly the group’s locomotive (Inditex‚ 2003). In 2002 it represented 33% of the group’s total stores‚ accounted for 72% of the group’s total sales and contributed to the holding’s total profits for 540.4 millions (Inditex FY2002 Results Presentation‚ 2003). Moreover‚ Zara with 75-90 new stores within 2003 takes the lion’s share
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