Final Project: Zara Logistics Introduction Zara is a Spanish-based retail chain owned by the group Inditex who has taken a new approach in the industry and has completely changed the fashion world. Zara specializes in inexpensive fashions for women and men between the ages of 16 and 35. Zara has created a competitive advantage: they own their in-house production and they have an impressive logistic strategy. By owning its in-house production‚ Zara is able to be flexible in the variety‚ amount
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Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES
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The objective of this paper is to analyze and evaluate the operations strategy of Zara. To do this‚ it will be used the operation strategy matrix‚ that defines on the vertical side the performance objectives of the company and on the horizontal side the different areas in which decisions can be made. The intersection of both will show which the critical areas of Zara’s operations are. In order to reach a deep level of analysis‚ it is very important the task of defining both the performance objectives
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Introduction: The following report is the study conducted to analyse the financial performance conducted for Zara UK (Fame‚ 2008). Turnover: Considering the trends in Turnover [pic] It can be seen that there has been a major rise in turnover since 2002. One of the points that can be noted that there has been a major increase in the turnover since 2006. This is mainly due to increase in sales. The prospect for 2008 appears good and there is a potential for increasing turnover. However‚ the
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Zara’s Case Study Company Profile Zara is one of the largest international fashion companies with 1671 stores around the globe. It is a part of Inditex holding. Inditex is one of the world’s largest fashion retailers‚ welcoming shoppers at its eight store formats -Zara‚ Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe - boasting 5.693 stores in 85 markets [www.inditex.com]‚ [www.zara.com]. In 1975 the first Zara shop was founded in Spain. In 1976-1984 In-Spain
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NATIONAL INSTITUTE OF FASHION TECHNOLOGY‚ JODHPUR Application of Category Management Principles in ZARA Submitted To:- Mr. Sanjay Kumar Submitted By:- Mr. Ritesh Malpani IInd Semnester MFM Introduction:- Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of
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million customers are served per month in more than 300 UK stores‚ besides the many international locations. The company was established in 1884 and now it has over $17 billion in annual sales with the highest profit margin in the retailing industry. M & S is encountering some difficulties in logistics because it has lengthy logistics procedures forcing the retailer to order 9 months in advance. Competitors like Zara have very fast and efficient logistics with excellent lead time. Nimble competitors
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FASHION FORECAST IN INDIAN RETAIL Key Words: Modern‚ Creative‚ Forecasting‚ Direction -------------------------------------------------------------------------------------------------------- Abstract This paper will attempt to throw light on the various perceptions of Fashion Forecast in India. It will also show methods used in India for developing new collections for different seasons‚ attempting to weave an international feel with Indian styles‚ colors and emotions. Under the background of traditional
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fulfillment. The goal of Supply Chain Management is to make the flows as seamless as possible‚ reduce inventory‚ optimize transaction speed by exchanging data in real-time‚ and increase sales by implementing customer requirements more efficiently (iwarelogic.com‚ 2010). This essay will explore several key areas related to successful Supply Chain Management at Zara‚ a flagship chain store of Inditex Group based in A Coruña‚ Spain. The Make-Buy decision The make or buy decision entails
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1. How do girls and boys differ in Bullying behavior? Give Specific Examples 2. What is the most influential system in developing a self concept and self control in early childhood? Reflecting on the Movie‚ how did Akeelah accomplish this task? 3. Explain the importance of Peers for this age of development and give examples of how Akeelah succumbed to peer pressure and please explain. 4. What type of Parenting Style did the Mother Tanya exhibit
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