Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES
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Zara Group Case I.1 Question 1: Which theory is the best representative of Zara’s (Inditex’s) internationalization? The Uppsala model is the best representative of Zara’s internationalization. The Uppsala model is a theory that explains how firms gradually intensify their activities in foreign markets. The key features of the Uppsala model is the following: firms first gain experience from the domestic market before they move to foreign markets. After that firms start their foreign operations from
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INTERNATIONAL ACCOUNTING Sources: 1) Financial knowledge enables central control to determine what is happening in different subsidiaries. That enable the integration and control of subsidiaries by the central control. (Belkauoi‚ 1991) 2) Management accounting’ involvement in currency management is also important as the fluctuations in the exchange rates can distort the financial results of the subsidiaries. (Eiteman‚ Stonehill and Moffet‚ 1992). 3) Management accounting is a
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what is supply chain management? Supply Chain Management is the strategic management and coordination of all traditional business functions within the supply chain‚ with the goal of increasing long-term performance and striving for customer satisfaction at the end point of delivery. Supply Chain Management is a cross-function approach that includes managing the movement of raw materials into the organisation‚ internal processing of materials into finished products‚ and the movement of finished
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Dr Nasina Mat Desa nasinausm@gmail.com 1-1 JOW 365E – INTERNATIONAL MANAGEMENT E Book :Deresky‚ H. (2011). International Management: Managing Across Borders and Cultures‚ 7ed.‚ Prentice Hall‚ NJ. EVALUATION CRITERIA: Paired Assignment 2 Continuous Assessment - 20% 20 % Final Examination - 60% Copyright ©2011 Pearson Education‚ Inc. publishing as Prentice Hall Assignment Find a partner. Case study : Canada Timber : Negotiating with the Japanese Deadline : 01 April 2015 Allocation
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CASE STUDY ANALYSIS: ZARA Name Institution Professor Course Date Table of Contents 1. Introduction 3 2. Strategic Issues Underpinning the Buying Decisions at Zara 3 3. Zara’s Product Mix Strategy: Advantages and Disadvantages 6 4. Conclusion 8 REFERENCES 10 1. Introduction Zara is a successful retail clothing company that expanded over the years due to its elaborate supply chain and excellent product mix strategy. The company established in 1963 opened its first store in 1975
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Individual Assignment Course : Diploma In Business (Mandarin) Subject Name & Code : Principles of management (CS104X) Student :Linwei Student Fin : G1210039L Lecturer : Mr Tan Chwee Teck Submission Date : / /2013 CONTENT 1. Company Profile -------------------------------------------------------- P3 2. Planing ------------------------------------------------------------------- P3-4 3. Organizing ---------------------------------------------------------------
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Management Report Moonpig : India Table of Contents_____________________________________ 1.0 Introduction Page 3 1.1 Greeting Card Industry Page 3 2.0 Background Page 4 2.1 Business Environment Page 4 2.2 Demand Analysis Page 6 2.3 Market Potential Page 7 3.0 Market Entry Strategy Page 8 3.1 Potential Partnerships
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crisis in international management Nowadays‚ many firms try to do business abroad to make more profits or get market share. However‚ most of companies have had difficulties in managing the business because of unexpected crises such as national or financial ones. Thus I would like to talk about the type of crisis that we are influenced by and the solutions to overcome these crises with several examples. I will discuss the current issue which happened in South Korea; the effect on the international business
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Менеджмента International human resource management in IKEA Final Group Project 2013 Contents Description of the company 2 IHRM strategy 5 IHRM instruments 6 Recruitment 6 Selection 7 Expatriate issues 8 Development 9 Performance appraisal 9 Trainings 10 Compensation system 11 Special points in IKEA’s IHRM Practice 13 Problems and recommendations 14 SWOT-analysis 14 Problems 15 Recommendations 16 Description of the company IKEA is a privately held‚ international company
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