SOCIAL MEDIA MARKETING vs. ONLINE MARKETING vs. DIGITAL MARKETING Recently we see a lot of confusion between terms “social media marketing“‚ “online marketing” and “digital marketing“. The tendency to confuse those terms and use them as synonyms is clearly seen in the job postings. While there are lot of similarities‚ a job titled “Director of Social Media Marketing” (for example) is much less demanding expertise –wise than a job with a title “Director of Digital Marketing“. If we go by the
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…………………………….page 3 a) Digital Marketing (how‚ when‚ why) it is used b) Traditional Marketing (how‚ when‚ why) it is used 3. Advantages and Disadvantages of traditional and digital marketing…. Page 4 a) Advantages of digital marketing b) Advantages of traditional marketing c) Disadvantages of traditional marketing d) Disadvantages of digital marketing 4. CONCLUSION …………………………. Page 6 5. REFERENCES 1. INTRODUCTION Traditional marketing have many advertisement methods
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EVOLUTION OF MARKETING Mar-ket-ing Spelled Pronunciation [mahr-ki-ting] - noun 1. The act of buying or selling in a market. 2. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer. including advertising‚ shipping‚ storing‚ and selling. At the beginning of the century‚ social life was mostly local. It was followed by a period in which commodities were produced on a mass scale: Consumer Marketing operated on mass marketing principles
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Problems of electronic marketing in developing countries… PROBLEMS AND PROSPECTS OF E-MARKETING IN DEVELOPING COUNTRIES: Abstract: Lets start by defining what marketing is all about: Marketing is an organizational function and a set of processes for creating‚ communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore E-marketing by its very nature is one aspect of an organizational function and
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Introduction to e-marketing Prof. Noel M. Teves Lesson Objectives Outline the use of SOSTAC® Describe the difference between e-commerce‚ e-business and e-marketing Understand the types of online presence in the market Describe the e-marketing 5S’s SOSTAC® Is a simple planning system covering Situation Analysis‚ Objectives‚ Strategy‚ Tactics‚ Action and Control. Created by P.R. Smith in 1993 TYPES OF ONLINE PRESENCE When assessing the relevance and potential of e-marketing for a business
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the web as a marketing medium. 2. The difference between digital marketing and traditional marketing practice. 3. Exploration of a range of digital marketing strategies with explanations of how they integrate with traditional marketing. 4. A description of the stages of analysis‚ development‚ implementation and control of digital marketing campaigns. 5. Survey of a range of e-tools to include social media marketing‚ blogs‚ rich media‚ email marketing‚ search engine
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A PROJECT REPORT SUBMITTED BY ASHA KAKOTI AND PARUL NIGAM PGDM(G) 2010-2012 DIGITAL MARKETING: ORGANIZATIONAL AND MANAGEMENT CHALLENGES IN INDIA CONTENTS ABSTRACT 3 INTRODUCTION 3 WHAT IS DIGITAL MARKETING 4 DIGITAL MARKETING IN INDIA 6 CHALLENGES IN INDIA 8 POSSIBLE SOLUTIONS 12 CONCLUSION 14 BIBLIOGRAPHY 14 ABSTRACT Today everything is possible on the internet i.e. online be it making friends‚ selling goods‚ ordering snacks‚ shopping‚ ordering gadgets‚ booking flight
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A REPORT ON STUDY OF THE CONTRIBUTION OF ONLINE MARKETING AND SOCIAL MEDIA FOR PROMOTION OF PRO PROFESSIONAL By NATARAJ DUTTA 12BSPHH010593 A report submitted in partial fulfillment of the requirements of MBA Program of IBS Hyderabad Distribution List: PRO PROFFESIONAL Submitted to: (Amnaganti Srikant‚ IBS Hyderabad) Date: 24/05/2013 AUTHORISATION This report is submitted in partial fulfillment of the requirement of the MBA program of IBS‚
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In simplistic terms‚ digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed‚ how often and for how long‚ sales conversions‚ what content works and doesn’t work‚
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Direct Marketing consists of connecting directly with carefully targeted consumers‚ often on a one-to-one‚ interactive basis. Using detailed databases‚ companies tailor their marketing offers and communications to the needs of narrowly defined segments or individual buyers. Beyond brand and relationship building‚ direct marketers usually seek a direct‚ immediate and measurable consumer response. The New Direct Marketing Model Early direct marketers-- catalog companies‚ direct mailers‚ and telemarketers--
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