2012 Zara Marketing Audit MBA-USQ 11: MKT5000 University of Applied Sciences Zurich (HWZ) Switzerland Supervised by: Prof. Richard Beswick Anja Anastasja Keller U1028905 23.08.2012 MBA-USQ 11: MKT5000 Written Assignment I: Zara Marketing Audit‚ Anja Anastasja Keller‚ U1028905 Executive Summary Zara is a publicly listed company and belongs to the Inditex Group‚ founded by Amancio Ortega in 1975 in Spain. Zara always continues to bring excitement to fashion and fulfils customer
Free Online shopping Electronic commerce Retailing
products are shipped twice a week allowing constant changes in style selection. Customers enjoy coming to Zara because each time they shop‚ they find new clothes‚ shoes and accessories. This intrigues them and‚ as a result‚ prompts them to visit Zara’s stores more often than its competitors’. By constantly introducing new‚ low-price items‚ Zara entices new and existing clients to return to Zara regardless of sales. Such a business model increases customer satisfaction as well as company profits
Premium Fast fashion Production system
EMPLOYEE TURNOVER: BAD ATTITUDE OR POOR MANAGEMENT? NARESH KHATRI Assistant Professor Nanyang Business School Nanyang Technological University Mail Box: S3-B2-C-82 Singapore 639798 Phone: (65) 790-5679 Fax: (65) 791-3697 E-mail: ankhatri@ntu.edu.sg PAWAN BUDHWAR Lecturer Cardiff Business School Cardiff University Aberconway Building Colum Drive Cardiff‚ CF1 3EU E-mail: budhwar@cardiff.ac.uk CHONG TZE FERN Nanyang Business School Nanyang Technological University Singapore 639798 E-mail: p7515495z@ntu
Premium Human resource management Human resources Demographics
Turnover (employment) Turnover‚ in a human resources context refers to the characteristic of a given company or industry‚ relative to rate at which an employer gains and loses staff. If an employer is said to have a high turnover‚ it most often means that employees of that company have a shorter tenure than those of other companies in that same industry. Similarly‚ if the average tenure of employees in a particular sector is lower than that in other sectors‚ that sector can be said to have a relatively
Premium Employment
INDIVIDUAL ASSIGNMENT 1. What makes Zara different from other specialty apparel retailers? What are the main differences in the business models of Zara and H&M? Zara’s greatest strength and at the same time the difference from other specialty apparel retailers lies in its supply chain ‚ which allows Zara to turn over new styles in a fraction of the time ( three weeks ) it takes conventional retailers. It is interesting how the two leading fashion retailers ( Zara and H&M ) have totally opposite
Premium Marketing Product life cycle management
The Cost of Turnover Putting a Price on the Learning Curve by Timothy R. Hinkin and J.BruceTracey Employee turnover does more than reduce service quality and damage employee moraleit hits a hotels pocketbook. E mployee turnover has long been a concern of the hospitality industry‚ and therefore of researchers who examine industry human-resources concerns. One stream of research that arose in the past 20 years was an effort to quantify the cost of employee turnover. Although most managers
Premium Hotel Employment Costs
Employee’s turnover is one of them which is considered to be one of the challenging issues in business nowadays. The impact of turnover has received considerable attention by senior management‚ human resources professionals and industrial psychologists. It has proven to be one of the most costly and seemingly intractable human resource challenges confronting by several organizations globally. The purpose of this research is therefore‚ to find out the actual reasons behind turnover and its damaging
Premium Maslow's hierarchy of needs
cotten in India. Inventory is a central process in Manufacturing Unit. This Inventory is concerns to all departments i.e.‚ from Planning Department to Selling Department in which it passes though Production Department‚ HR Department‚ Logistic Department‚ Finance Department‚ Costing Department‚ and Commercial Department etc. So managing of Inventory is having wide Scope in manufacturing Company. “INVENTORY MANAGEMENT” Statement of the problem “Inventory management and its
Premium Inventory Balance sheet 1917
Zara Case Global apparel chain are characterized by unique combinations of high value research‚ design that they have been pursued for quite some time. Almost more than 30% percent of world production apparel was exported. Lots of company making their manufacturing production on the developing country‚ because of some factor of the cheap labor intensive. Some country are keen to supply their product to the country that has a very low quote restrictions like China supply their product to Japan
Premium Inditex
T.K.Maxx and Zara are very different retailers in the fashion industry. Whilst one offers low cost designer labels the other retails quality own-brand labelled clothes at a reasonable price. Zara sets itself apart from the giant market place by celebrating its motive to offer exactly what the customer wants‚ going to detective levels to make sure they understand their audience’s wishes. T.K.Maxx on the other-hand distinguishes itself by reducing prices of designer labels by up to 60%‚ and these are
Premium Customer Customer service Retailing